PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 115 results · Infectious Diseases  · Clear
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AUTH/2411/6/11
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pharmacosmos v Vifor
Pharmacosmos complained about a Vifor Pharma UK video referencing Ferinject (ferric carboxymaltose) shown to health professionals at the NHS Alliance Annual Conference (Nov 2010) as part of “NHS …
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2378/12/10
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer
A primary care medical director complained about a Pfizer representative’s presentation promoting Champix (varenicline) at a smoking cessation meeting attended by ~60 smoking cessation advisors, …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2298/2/10
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK Consumer Healthcare NiQuitin mailing
Johnson & Johnson complained about a December 2009 mailing (leaflet + covering letter; ref NCQ/SYN/KG/1109/01) promoting NiQuitin 21mg Clear Patch (NRT). The leaflet headline asked: “Which th…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2208/2/09
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead Sciences Ltd — Not stated
A health professional complained he received an unsolicited email from Gilead Sciences Ltd and said he had not provided his email address to Gilead.He asked Gilead how it obtained his personal emai…
Clauses: 9.9,9.1
2009 🔒 Subscribe
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AUTH/2197/1/09
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
MASTA
Sanofi Pasteur MSD complained about an email headed “Epaxal costings” sent by a MASTA representative to a customer in October 2008.Although framed as cost information, the email contained multi…
Clauses: 4.1,9.1,12.1
2009 🔒 Subscribe
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AUTH/2263/9/09
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Boehringer Ingelheim
Bristol-Myers Squibb complained about a Boehringer Ingelheim journal advertisement for Viramune (nevirapine) in HIV Medicine, July 2009.The ad used “Have you heard?” and “New Viramune data wi…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2282/12/09
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Flynn Pharma
A senior pharmacist at a Primary Care Trust (PCT) complained about promotion of Distaclor MR (extended release cefaclor) by Flynn Pharma via an email sent to a local named GP.The email was alleged …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2078/1/08
Off-label Promotion Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer Limited — Ecalta; Celsentri
A hospital pharmacist complained about a letter sent on behalf of Pfizer Limited.The letter asked the recipient to add Ecalta and Celsentri to the list of available medicines on the local electroni…
Clauses: 4.1
2008 🔒 Subscribe
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AUTH/2089/1/08
Data & Publications Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Goldshield
A general practitioner complained that Goldshield Pharmaceuticals, via an agency, sent an unsolicited email about MacroBid (nitrofurantoin) to his NHS email address.The GP said he had not knowingly…
Clauses: 9.9
2008 🔒 Subscribe
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AUTH/2171/9/08
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Abbott
Abbott voluntarily admitted that a sales representative sent an email about Synagis (palivizumab) to a number of health professionals that breached the ABPI Code.The email followed a meeting where …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2083/1/08
Data & Publications Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Roche breached Clause 9.9 after GP received unsolicited promotional email about Tamiflu via an agenc
A general practitioner (GP) received an unsolicited email about Tamiflu (oseltamivir) to their NHS email address.The email was sent by Roche Products Limited via a third-party agency.The GP said th…
Clauses: 9.9
2008 🔒 Subscribe
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AUTH/2058/10/07
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer Limited — Champix (varenicline)
A primary care trust chief pharmacist complained about an advertisement for Champix (varenicline) placed by Pfizer Limited in the Health Service Journal (HSJ) on 11 October 2007 (ref CHA055a).The c…
Clauses: 12.1,20.1
2007 🔒 Subscribe
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AUTH/2076/12/07
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Abbott
A lead hospital pharmacist (HIV/ID and antimicrobials) complained about the conduct of an Abbott representative.The representative paged the pharmacist and asked if she could increase the hospital�…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2067/11/07
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer ‘Serious Quitters’ campaign
Johnson & Johnson complained that Pfizer’s ‘Serious Quitters’ smoking cessation campaign indirectly promoted Champix (varenicline), a prescription only medicine, to the public.The campaig…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2057/10/07
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK v Gilead
GlaxoSmithKline (GSK) complained about Gilead’s promotion of Truvada (emtricitabine/tenofovir) using two “Study highlights: BICOMBO” leavepieces: one on efficacy outcomes and one on safety ou…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1940/1/07
Off-label Promotion Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bayer breach over Avelox leavepiece claim implying “first choice” for chest infections (AUTH/1940/1/
A general practitioner complained about the front cover headline on an Avelox (moxifloxacin) leavepiece (ref 6AVEL53) used by Bayer representatives in primary care.The headline stated: “In chest …
Clauses: 3.2,4.1
2007 🔒 Subscribe
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AUTH/1834/5/06
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Novartis Consumer Health UK Ltd
Pfizer Consumer Healthcare complained about a journal advertisement for Nicotinell (nicotine transdermal patches) issued by Novartis Consumer Health UK Ltd.The ad promoted Nicotinell as a 24-hour p…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1901/10/06
Patient Organisations Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
‘Dear Practice Nurse’ Rotarix letter sent to non-prescribers
A primary care trust chief pharmacist/associate director of public health complained that a ‘Dear Practice Nurse’ letter about Rotarix (rotavirus vaccine) was sent to non-prescribers.The compla…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1745/7/05
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Abbott
The Sun ran an article (8 February) about an ex-Abbott employee and an employment tribunal, stating Abbott representatives attended a gay bar/club in Glasgow with at least one hospital consultant.T…
Clauses: NONE
2005 🔒 Subscribe
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