PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Recently Added NEW Latest cases added to the library
AUTH/3282/11/19
Gilead Sciences Europe
Social Media & Digital · 2019
▶ Video 🎧 Podcast
AUTH/2991/11/17
Pfizer
Samples & Gifts · 2015
▶ Video 🎧 Podcast
AUTH/2082/1/08
Recordati Pharmaceuticals
Promotional Material · 2019
▶ Video 🎧 Podcast
AUTH/2079/1/08
Gamble Pharmaceuticals UK
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2102/2/08
Meda Pharmaceuticals
Transfers of Value · 2008
▶ Video 🎧 Podcast
AUTH/2149/7/08
Syner-Med
Promotional Material · 2008
▶ Video 🎧 Podcast
AUTH/2428/8/11
AstraZeneca
Scientific Information · 2008
▶ Video 🎧 Podcast
AUTH/1899/10/06
AstraZeneca
Samples & Gifts · 2019
▶ Video 🎧 Podcast
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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 63 results · Obesity & Weight Management  · Clear
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AUTH/3890/4/24
Patient Organisations Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Three articles in the business section of a national newspaper were based on an interview with a senior employee of Novo Holdings (controlling shareholder of Novo Nordisk A/S). The articles were …
Clauses: NONE
2024 🔒 Subscribe
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AUTH/3754/3/23
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A concerned health professional found that a booking form for a “Free Weight Management Course (WEBINAR + PGD)” was still accessible online via a specific Google search term.The form related to…
Clauses: NONE
2023 🔒 Subscribe
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AUTH/3755/3/23
HCP Hospitality & Meetings Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A health professional alleged Novo Nordisk had funded the salary of a named obesity practitioner at a named hospital as an inducement to prescribe Novo Nordisk medicines (liraglutide and semaglutid…
Clauses: NONE
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AUTH/3752/3/23
Patient Organisations Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk voluntary admission
The PMCPA Director took up a complaint following five Observer articles (print/online, 12 March 2023 and 2 April 2023) critical of Novo Nordisk’s activities around semaglutide for weight loss (We…
Clauses: NONE
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AUTH/3763/4/23
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Two academic complainants raised concerns about Novo Nordisk’s Disclosure UK reporting and third-party activities linked to a training provider and a pharmacy services provider. Transfers of valu…
Clauses: NONE
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AUTH/3821/9/23
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous health professional complained about Saxenda (liraglutide 3mg) in the context of GLP-1 supply shortages and alleged Novo Nordisk continued to promote Saxenda despite supply issues.The …
Clauses: NONE
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AUTH/3865/12/23
HCP Hospitality & Meetings Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An ex-employee complained about a Novo Nordisk promotional meeting for Wegovy held in Scotland on 04–05 November 2022.The complainant alleged Wegovy did not have a marketing authorisation (MA) in…
Clauses: NONE
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AUTH/3867/12/23
Social Media & Digital Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk breached ABPI Code after employee reposted Financial Times LinkedIn post mentioning Weg
An anonymous, non-contactable complainant (self-described health professional) raised concerns about a Novo Nordisk employee’s LinkedIn activity involving a Financial Times (FT) post.The employee…
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AUTH/3737/2/23
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk breached ABPI Code over Saxenda leavepiece
A health professional complained about a Saxenda (liraglutide) promotional leavepiece (UK20SX00030), described as an “HCP discussion guide”. The complainant alleged the leavepiece was freely av…
Clauses: NONE
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AUTH/3738/2/23
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Novo Nordisk made a voluntary admission after an internal investigation linked to Case AUTH/3711/11/22.The issue concerned a weight management and obesity “hub” hosted on a named UK pharmacists…
Clauses: NONE
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AUTH/3717/12/22
Patient Organisations Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Public complaint about weight-loss media coverage
A member of the public complained that five media articles about weight loss effectively promoted Novo Nordisk prescription-only medicines (including Wegovy/Ozempic) to the public as a safe way to …
Clauses: NONE
2022 🔒 Subscribe
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AUTH/3604/1/22
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A UK-based individual contracted to work for Novo Nordisk A/S (via a third-party talent acquisition company) posted on LinkedIn (approx. June 2021).The post referenced a planned phase 3a trial of �…
Clauses: NONE
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AUTH/3640/5/22
Social Media & Digital Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Novo Nordisk made a voluntary admission about a promotional email to health professionals stating Novo Nordisk UK had no issues with supply of Ozempic (semaglutide) and Rybelsus (semaglutide) (GLP-…
Clauses: 9.1
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AUTH/3711/11/22
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk breached Clause 5.5 over unclear involvement in pharmacist obesity hub and documents (A
A UK health professional complained about a password-protected weight management and obesity “hub” hosted on a UK pharmacist association’s website, developed under a Collaborative Working (CW…
Clauses: NONE
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AUTH/3653/5/22
HCP Hospitality & Meetings Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Eli Lilly complained about promotional emails sent by Novo Nordisk to health professionals about GLP-1 receptor agonist (GLP-1RA) supply during a temporary stock outage of higher-dose Trulicity (du…
Clauses: NONE
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AUTH/3456/1/21
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Boehringer Ingelheim & Eli Lilly
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3545/7/21
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk breached Clause 5.1 after listing an 0845 number for side-effect reporting on Saxenda p
A UK health professional complained that the Saxenda (liraglutide) patient website (www.saxenda.co.uk) listed an 0845 telephone number under “Reporting of side effects” for reporting adverse ev…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3483/3/21
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Eli Lilly
A UK health professional complained about a LinkedIn post about an investigational medicine being ‘liked’ by UK-based staff, allegedly promoting it to the UK public.The post was on the Eli Lill…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3523/6/21
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A UK health professional complained about a LinkedIn post made (June 2021) by an individual contracted to work for Novo Nordisk A/S (Denmark) via a third-party talent acquisition agency.The post st…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3543/7/21
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Eli Lilly
Novo Nordisk complained about Eli Lilly’s promotional presentation, ‘Barber’s Box comparison of GLP‑1 receptor agonists’ (PP-DG-GB-0573, January 2020), used to compare dulaglutide (Trulic…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3525/6/21
Social Media & Digital Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A UK health professional complained about a LinkedIn post by a clinical training provider advertising a FREE weight management webinar with “funding to get you started”. The LinkedIn post linke…
Clauses: 3.2,9.1
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AUTH/3445/12/20
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk Ozempic email alleged off-label promotion to under-18s (No breach)
A health professional complained about a Novo Nordisk promotional email for Ozempic (semaglutide) (ref UK20OZM00311) sent via Pulse.The email referenced SUSTAIN 7 data and included claims such as �…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3427/11/20
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Eli Lilly complained about two Novo Nordisk slide decks on cardiovascular outcome trials (CVOTs) in type 2 diabetes (refs UK19OZM00368 Nov 2019 and UK20DI00110 April 2020). The complaint focused on…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3315/3/20
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An individual complained about two LinkedIn posts about obesity made by Novo Nordisk employees around World Obesity Day 2020.The posts included pledges such as “Help stamp out weight stigma”, �…
Clauses: NONE
2020 🔒 Subscribe
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