PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 360 results · Other  · Clear
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AUTH/2014/6/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A lead consultant in public health at a PCT complained about Pfizer’s promotion of Champix (varenicline).The complaint focused on a June 2007 meeting for GPs, practice managers and stop smoking a…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2068/11/07
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Serono breached Clause 19.1 after accommodating UK delegates in a luxury 5-star Prague hotel (
Bayer Schering Pharma complained about hospitality provided by Merck Serono to UK-sponsored delegates attending ECTRIMS (10–14 Oct 2007) in Prague.Merck Serono accommodated delegates in a city-ce…
Clauses: 19.1
2007 🔒 Subscribe
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AUTH/2064/11/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
A general practitioner complained that a Roche representative had offered to provide a Christmas lunch for the primary care team, allegedly amounting to sponsorship of a meeting wholly of a social …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2063/10/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Abbott advisory board invite
A consultant physician complained about an invitation from Abbott to attend a renal care advisory board (Zemplar/paricalcitol) with an honorarium of £500 for a 6-hour session, plus travel/accommod…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2054/10/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous telephone caller alleged Sanofi-Aventis was asking representatives to breach the Code by making their bonus dependent on seeing key customers 9–12 times.The complainant alleged that,…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1998/8/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous GP complained about a meeting invitation issued by two Merck Sharp & Dohme (MSD) representatives, describing it as “one of the most unprofessional invitations” and saying it to…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1994/4/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen
An anonymous complainant alleged inappropriate hospitality linked to an “international conference” run by the “West Midland Research Group”, including free hotel, food and an evening cultur…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1974/3/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous group of Merck Sharp & Dohme (MSD) employees complained about (1) provision of a service (a forearm DEXA placement initiative run 2002–2004 by the FROSST sales division) and (2) …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1941/1/07
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca v Altana (AUTH/1941/1/07)
AstraZeneca complained about Altana Pharma’s promotion of Protium (pantoprazole) versus Nexium (esomeprazole).Materials: two mailings (PAN208/071205/P; PAN291/020806/P) and a clinical paper summa…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1973/3/07
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
The PMCPA Director noted a Financial Times article (17 Feb) criticising Bayer’s SortEDin10 erectile dysfunction (ED) disease awareness campaign and contacted the author (a general practitioner).T…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1963/2/07
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GlaxoSmithKline
A complainant alleged a GlaxoSmithKline (GSK) representative installed software (“downloaded a disc”) onto a GP practice system and, with the practice nurse’s knowledge, chose which patients …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1961/2/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Serono
An anonymous consultant gynaecologist complained about Serono inviting “quite a few” gynaecologists to international scientific conferences abroad (eg ESHRE), with all expenses paid, often in �…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1947/1/07
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
PCT head of prescribing complaint about missed appointment by AstraZeneca representative (No breach)
The head of prescribing at a primary care trust (PCT) complained about the conduct of a representative (now employed by AstraZeneca) who failed to keep an appointment.The representative had previou…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1946/1/07
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare
Pfizer Consumer Healthcare complained about a two-page ‘Quick Guide’ bound-in insert in The Practitioner (Nov 2006) titled ‘Best practice in childhood fever – the comfort cycle’.The inser…
Clauses: 9.1,9.2,9.3
2007 🔒 Subscribe
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AUTH/1849/6/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
A Financial Times article (20 June 2006) alleged two pharma companies (including AstraZeneca) were delaying disclosure of patient group funding for up to 18 months after the new Code requirement.Th…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1813/3/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly v Bayer
Lilly complained that Bayer promoted Levitra (vardenafil) as effective “within 10 minutes” across multiple channels.Materials at issue included: distribution of Montorsi et al (2004), a sponsor…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1808/3/06
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Wyeth
The Sunday Times ran an article (“Nurses earn bonuses for use of latest drugs”) alleging Wyeth paid nurses (via an agency) to conduct free audits in GP surgeries and that nurses could “influe…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1797/2/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
The editor of a pharmacy journal queried whether it was appropriate for a sporting celebrity to appear to endorse Levitra (vardenafil) in two online articles (BBC and Saga Magazine).The BBC article…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1815/3/06
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breached Code by using reps to offer and deliver free Oxford Handbook to GPs (AUTH/1815/3/06)
Merck Sharp & Dohme (MSD) complained about a letter sent to GPs on GlaxoSmithKline (GSK) headed paper by a representative of Edinburgh Pharmaceuticals (part of GSK).The letter offered a free co…
Clauses: 9.1,9.2
2006 🔒 Subscribe
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AUTH/1800/2/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca breached Code over Nexium meeting invitation email missing prescribing information (AUTH
A Primary Care Trust (PCT) head of prescribing complained about an emailed invitation to an educational meeting, “Burning Issues in Gastroenterology”, sponsored by AstraZeneca.The invitation wa…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1798/2/06
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
Following a query from a pharmaceutical journal editor, the PMCPA Director took up with Bayer online articles featuring interviews with a sporting celebrity that referred favourably to Levitra (var…
2006 🔒 Subscribe
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AUTH/1827/4/06
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
MSD rep’s Chinese restaurant meeting
An anonymous complainant submitted photographs alleging a Merck Sharp & Dohme (MSD) representative entertained doctors and their wives at a Chinese restaurant.It was alleged that many partners …
2006 🔒 Subscribe
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AUTH/1916/11/06
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen-Cilag memory stick offer linked to rep visit (No breach)
A head of medicines management at a primary care trust received a reply-paid card from Janssen-Cilag offering a computer memory stick if they agreed to see a company representative.The recipient co…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1914/11/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Abbott
The head of prescribing at a primary care trust (PCT) complained that an Abbott representative failed to keep an appointment.Earlier in 2006, the representative was late, phoned to say he was lost,…
Clauses: NONE
2006 🔒 Subscribe
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