PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 360 results · Other  · Clear
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AUTH/1879/7/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen-Cilag
During consideration of a separate case (AUTH/1868/7/06), the Panel noticed an invitation for GPs to claim a free stethoscope as part of a Tramacet e-detail aid.The Panel queried whether the stetho…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1867/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
Two Roche employees complained anonymously about (1) alleged conduct by colleagues at a European meeting and (2) call-rate expectations for representatives.European meeting allegation: colleagues a…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1864/7/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly ED TV disease-awareness campaign
A member of the public complained about a Lilly television advertisement about erectile dysfunction (ED), seen on Sky Channel One around 26–27 June 2006.The complainant believed the Lilly ICOS br…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1861/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Ferring (AUTH/1861/7/06)
An anonymous complainant submitted photographs showing Ferring’s logo displayed on a low wall around a polo field in the Midlands.The complainant believed the 2006 Code prohibited sponsorship of …
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1839/5/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A general practitioner complained about a Univadis overland mailing from Merck Sharp & Dohme (MSD). Univadis was a free online service providing information to health professionals and was also…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1816/3/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1895/10/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant alleged AstraZeneca provided inappropriate hospitality to UK-based South Asian psychiatrists via meetings organised by the South Asian Forum (SAF), including events in Paki…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1936/12/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Schering Health Care
The PMCPA Panel (via Paragraph 17, Director complaint) reviewed a public-facing advertorial in the Marks & Spencer magazine (Christmas 2006) titled “Time for you to take control” about long…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1930/12/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pliva Pharma
A principal hospital pharmacist complained about Pliva representatives’ promotion of generic medicines and an email sent by a Pliva regional hospital manager to the complainant’s colleague.The …
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1921/11/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Schering Health Care
A retired hospital doctor complained about a Schering Health Care advertisement/feature on long-acting reversible contraception (LARC) in the Marks and Spencer magazine (Christmas 2006).The page wa…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1919/11/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A PCT head of prescribing complained about Pfizer’s promotion of Champix (varenicline), focusing on an invitation to a “new treatment launch update” meeting.The complainant alleged the invite…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1917/11/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A senior pharmacist in a Primary Care Trust (PCT) complained about a Pfizer presentation on Champix (varenicline) to members of a local stop smoking service.The complainant alleged the activity amo…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1888/9/06
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer voluntary admission after failing to withdraw a leaflet covered by an undertaking (BAUS confer
Bayer had given an undertaking (from Case AUTH/1813/3/06) to withdraw materials containing a “10 minute” efficacy claim (Levitra/SortEDin10 context).A leaflet (ref 6LEVI13) that should have bee…
Clauses: 2
2006 🔒 Subscribe
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AUTH/1906/10/06
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
During review of another case (AUTH/1889/8/06), the Panel saw a Servier slide set used to train representatives (NHS project co-ordinators) on how to access hospital health professionals.The Panel …
Clauses: 17.1,17.2,17.3,17.4,17.5
2006 🔒 Subscribe
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AUTH/1891/9/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly
Lilly made a voluntary admission to the PMCPA after a freelance journalist it sponsored to attend the European Society of Sexual Medicine (ESSM) Conference (Dec 2005) wrote two lay-press articles a…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1890/9/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
A contract representative complained that Servier’s contract sales activity effectively required some GPs to be visited up to six times before Christmas, which they believed exceeded the Code’s…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1889/9/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
In responding to a separate case (AUTH/1884/8/06), Servier disclosed additional issues: a representative’s inappropriate use of email and creation/use of letters.The PMCPA Director treated this v…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1876/8/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous employee v Pfizer (AUTH/1876/8/06)
An anonymous Pfizer representative complained that hospital representatives were asked to call on target doctors eight times per year and felt their job was at risk if they did not.Internal plannin…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1870/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
Amgen complained about Roche promotional materials for NeoRecormon (epoetin beta) used at the European Dialysis and Transplant Association Congress (Glasgow, 15–17 July 2006): an exhibition panel…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1851/6/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche v Novartis
Roche complained about Novartis’ promotion of Myfortic (mycophenolate sodium); Roche supplied CellCept (mycophenolate mofetil).At the British Society for Transplantation meeting (Edinburgh, 29–…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1850/6/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novartis
A Financial Times article (20 June 2006) claimed two pharma companies (including Novartis) were delaying disclosure of patient groups they funded for up to 18 months after a new Code requirement.Th…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/2198/10/9
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Solvay
A complaint was made by a Primary Care Trust against Solvay (case reference AUTH/2198/10/9).Further details of the allegation(s) are Not stated in the provided case text.
Clauses: NONE
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AUTH/3008/1/18
HCP Hospitality & Meetings Breach 🏥 Other ▶ Video 🎙 Podcast
Pharmasure — Pharmasure fertility products
A Pharmasure representative interrupted a competitor's clinical meeting at a private hospital to deliver a substantial high street chocolate hamper to a fertility centre team as a Christmas gi…
Clauses: 18.1,9.1,2
2018 🔒 Subscribe
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AUTH/2163/8/08
Patient Organisations Breach 🏥 Other ▶ Video 🎙 Podcast
Eli Lilly — Cialis (tadalafil)
Consumers International complained that Lilly's 40over40.com erectile dysfunction disease awareness website and TV campaign effectively promoted Cialis to the public by including a comparative…
Clauses: 22.1,22.2
2008 🔒 Subscribe
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