PMCPA Case Library

1,752 PMCPA Rulings.
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The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 84 results · Immunology & Rheumatology  · Clear
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AUTH/3313/2/20
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Tillotts
A UK health professional complained about a journal advertisement for Octasa 1600mg (modified release mesalazine) placed by Tillotts Pharma UK Limited (ref PU-00264) in the January 2020 edition of …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3379/9/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche and Chugai
A UK health professional complained about a sponsored product review on the Guidelines in Practice website about RoActemra (tocilizumab) for giant cell arteritis (GCA) in adults, published by Roche…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3182/4/19
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Astellas breached ABPI Code after repeated calls to pharmacist who said they didn’t speak to industr
A pharmacist responsible for introducing new medicines to a state-funded pharmaceutical service complained about the frequency of telephone calls from Astellas representatives.The calls related mai…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3172/3/19
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Sandoz
An anonymous health professional complained about questions asked by a Sandoz medical science liaison (MSL) during a panel Q&A at a Sandoz-sponsored educational meeting (Feb 2019; Glasgow with …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3154/2/19
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk Pharma
A “concerned UK health professional” complained about Dr Falk Pharma’s health professional website and links from it, referencing Budenofalk, Salofalk, Ursofalk and Jorveza.On Budenofalk, Sal…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3250/10/19
HCP Hospitality & Meetings Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen
Eli Lilly complained that Janssen-Cilag promoted Tremfya (guselkumab) for psoriatic arthritis (PsA) at a Janssen-sponsored session (“Pipelines in Psoriatic Arthritis”) at the British Society of…
Clauses: 9.1
2019 🔒 Subscribe
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AUTH/3253/10/19
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Celgene breached ABPI Code over Otezla BMJ “tile” ad missing PI link and separate certification (AUT
An anonymous UK health professional complained about an Otezla (apremilast) advertisement placed on bmj.com by Celgene Limited.The ad appeared as an “information tile” on a BMJ hosted-content p…
Clauses: 4.1,4.3,4.9
2019 🔒 Subscribe
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AUTH/3273/10/19
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Gedeon Richter website
A UK health professional complained about the online “Gedeon Richter Resource Centre”, described as providing training for health professionals and resources to use with patients.The complainan…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3112/11/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Lilly rheumatology website
A UK health professional complained about Lilly’s rheumatology website (www.lillyrheumatology.co.uk), saying it was unclear if it was promotional or an HCP resource.The site required users to sel…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3134/12/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Shield
An anonymous complainant (described as a concerned UK health professional) challenged content in the FAQs on Shield’s Feraccru (ferric maltol) website for health professionals.FAQ 1 (Hb): The sit…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3063/9/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk Pharma
Dr Falk Pharma UK made a video (2015) with a third party for use on the NHS Alliance website for 12 months.The video discussed inflammatory bowel disease and treatment, included a patient case stud…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3105/10/18
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Eli Lilly
A hospital pharmacy team leader complained about a compassionate (free of charge) supply of Olumiant (baricitinib) 4mg tablets requested by a named consultant rheumatologist for a complex patient w…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3111/10/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Pfizer
A contactable complainant (a concerned UK health professional) alleged prescribing information (PI) on Pfizer’s PfizerPro website for Xeljanz (tofacitinib), Sutent (sunitinib) and Champix (vareni…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3121/11/18
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Biogen Idec
A hospital doctor complained about an Imraldi (adalimumab) mailing sent by Biogen Idec to their home address which required a signature, meaning they had to collect it from a post office five miles…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3074/9/18
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Director v AbbVie (AUTH/3074/9/18)
A complaint was brought by the Director against AbbVie.The subject matter related to clinical trial disclosure.The case was assessed under the ABPI Code year 2016.
Clauses: NONE
2018 🔒 Subscribe
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AUTH/2953/4/17
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk journal ad for Salofalk Granules
Tillotts Pharma UK Limited complained about a journal advertisement (ref DrF 17/041) for Salofalk (mesalazine, prolonged release) Granules placed by Dr Falk Pharma UK Ltd and published in Frontline…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2982/10/17
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Anonymous member of the public v Leo (Kyntheum)
An anonymous, non-contactable complainant (describing themselves as a member of the public) said they attended a job interview at Leo for a role involving Kyntheum (brodalumab).They alleged there w…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2978/9/17
HCP Hospitality & Meetings Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen pre-licence promotion finding over IL-23 symposium (Tremfya/guselkumab) at BAD 2017 (AUTH/29
An anonymous, non-contactable consultant dermatologist complained about a Janssen symposium at the British Association of Dermatologists (BAD) annual meeting (Liverpool, July 2017) titled “Emergi…
Clauses: 9.1,15.2
2017 🔒 Subscribe
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AUTH/2966/8/17
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Takeda
A complaint was made by a consultant against Takeda.The complaint related to the promotion of vedolizumab.The PMCPA considered the matter under the ABPI Code of Practice (applicable Code year: 2016).
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2912/12/16
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Astellas Pharma Europe
Astellas Pharma Europe voluntarily admitted that three videos containing Betmiga (mirabegron) product claims had been posted online by third parties, potentially promoting a prescription-only medic…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2888/11/16
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Napp
A hospital specialist nurse complained about a promotional email from Napp Pharmaceuticals Limited about switching from Remicade (originator infliximab) to Remsima (biosimilar infliximab).Email sub…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2923/12/16
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A hospital pharmacist complained about a two-page Remicade (infliximab) advertisement by Merck Sharp & Dohme, published in The Pharmaceutical Journal (Oct–Dec 2016).Page 1 featured an intact …
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2871/8/16
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen
Janssen-Cilag voluntarily admitted that a Crohn’s disease “awareness” campaign initiated/approved by the Janssen European team was used in the UK and amounted to pre-licence promotion.The cam…
Clauses: 3.2,9.1
2016 🔒 Subscribe
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AUTH/2879/10/16
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Bristol
An anonymous, non-contactable member of the public alleged their mother (with severe rheumatoid arthritis) was prescribed Orencia (abatacept) in 2014.The complainant alleged a nurse from a third pa…
Clauses: NONE
2016 🔒 Subscribe
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