PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 360 results · Other  · Clear
🔒 Subscribers only
AUTH/3829/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Complainant v GSK
An anonymous complainant alleged an HCP conference website did not disclose that GSK funded/sponsored the event on the homepage or registration pages.The complaint cited Clauses 10.9, 5.1 and 2 (20…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3830/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi Sankyo UK
An anonymous, contactable complainant alleged Daiichi Sankyo UK funded/sponsored a named event but the sponsorship statement was not provided on the event home page and registration page.The compla…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3808/8/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sun Pharma
An anonymous complainant said they had tried for two weeks to contact Sun Pharma but phone numbers found online did not work (one went to a Vodafone voicemail; another was unavailable) and the webs…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3855/11/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable complainant (self-described health professional) ran three Google searches and alleged they could access Bayer “advertisements” for multiple medicines, meaning pre…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3826/09/23
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Ex-contractor v GSK
An ex-contractor alleged GSK hospital representatives were falsifying and duplicating calls in GSK’s CRM system, and that management were aware despite being shown evidence.The complainant allege…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3845/11/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach upheld on taskforce website
An anonymous complainant alleged GSK funded a patient organisation to support a therapy-area taskforce, but the taskforce website and related materials did not clearly declare GSK’s support “fr…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3847/11/23
Patient Organisations Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novo Nordisk
Novo Nordisk made a voluntary admission about undisclosed transfers of value (ToVs) of approximately £7.8 million over a three-year period (2020–2022) selected as part of an internal investigati…
Clauses: NONE
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3731/1/23
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
Consilient Health
A health professional complained about a two-page printed British Medical Journal (BMJ) item certified as a promotional advertisement by Consilient Health (BMJ dated 21 January 2023, between pages …
Clauses: 9.1
2023 🔒 Subscribe
🔒 Subscribers only
AUTH/3613/2/22
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
A complaint was made alleging promotion on LinkedIn.The complaint also alleged a breach of an undertaking.The PMCPA concluded the matter was outwith the scope of the ABPI Code.
Clauses: NONE
2022 🔒 Subscribe
🔒 Subscribers only
AUTH/3669/6/22
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Small Pharma website
An anonymous, contactable complainant (a health professional) challenged content on Small Pharma’s open-access website (smallpharma.com).The complainant alleged there was no clear delineation of …
Clauses: NONE
2022 🔒 Subscribe
🔒 Subscribers only
AUTH/3706/11/22
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
CSL Vifor
An ex-employee complained about CSL Vifor’s non-promotional service/tools offered to NHS Trusts to support pre-operative anaemia screening and treatment service development.The complainant allege…
Clauses: NONE
2022 🔒 Subscribe
🔒 Subscribers only
AUTH/3476/2/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Leo Pharma
A contactable complainant challenged statements on a named Leo Pharma medical department employee’s publicly viewable LinkedIn profile (open privacy settings alleged), including claimed qualifica…
Clauses: NONE
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3480/3/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach of
A complainant (self-described concerned healthcare professional) cited a third-party LinkedIn post reviewing four historic GSK cases (AUTH/2787/8/15, AUTH/3148/1/19, AUTH/3328/4/20, AUTH/3341/5/20)…
Clauses: NONE
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3495/3/21
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable complainant (describing themself as a Sanofi employee) alleged pressure on staff to obtain health professional consent to receive emails (“e-permissions”).The comp…
Clauses: NONE
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3490/3/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Britannia Pharmaceuticals
In responding to another PMCPA case (AUTH/3355/5/20), Britannia Pharmaceuticals Ltd made a voluntary admission that it had failed to publish details about certain investigator-led trials.Under Para…
Clauses: NONE
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3489/3/21
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Otsuka Europe
Otsuka Pharmaceutical Europe made a voluntary admission about delays in notifying affiliates of an updated Samsca (tolvaptan) summary of product characteristics (SPC/SmPC) and associated prescribin…
Clauses: 9.1,9.2
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3521/6/21
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
An ex-employee complained about an AstraZeneca UK “Clinical Practice Learns” webinar (11 May 2021) linked to the acalabrutinib (Calquence) Early Access Programme (EAP).The webinar and materials…
Clauses: 11.1,11.2,11.3
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3552/8/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche Resources website
An anonymous health professional complained about the mobile version of Roche’s HCP-facing “Roche Resources” website (rocheresources.co.uk), saying it differed from desktop and appeared not t…
Clauses: NONE
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3567/10/21
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Employee v Zogenix (AUTH/3567/10/21)
An anonymous, non-contactable employee alleged a senior medical employee planned advisory boards in Croatia, Poland and Hungary despite Zogenix having no presence there, creating inappropriate expe…
Clauses: NONE
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3584/11/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche LinkedIn ‘Experience’ sections
Clauses: NONE
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3548/7/21
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
LEO
A complainant alleged unethical conduct by a senior LEO employee (“the Manager”), including coercing staff to obtain competitor intelligence.Four matters were assessed as within scope of the Co…
Clauses: NONE
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3852/11/23
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
AbbVie
What happened AbbVie made a voluntary admission after, during its response to another PMCPA case (AUTH/3834/10/23), it identified that a ‘Clear Horizons’ registration webpage for UK health prof…
Clauses: 5.1,8.1
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3914/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Jazz
What happened An anonymous, contactable complainant (a health professional) alleged Jazz’s involvement in a patient organisation’s 2023 conference was not declared clearly from the outset of an…
Clauses: 25,3
2021 🔒 Subscribe
🔒 Subscribers only
AUTH/3371/8/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A complainant (a concerned UK health professional) provided a screenshot of a PfizerPro page about Sayana-Press (medroxyprogesterone acetate suspension for injection) showing two “Useful Resource…
Clauses: NONE
2020 🔒 Subscribe
← Prev 1 2 3 4 5 Next → Page 2 of 15 — 360 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews