PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 360 results · Other  · Clear
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AUTH/3403/10/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Consilient app preview on Google
A member of the public found Consilient’s “Vitamin D Vitality” app on the Google Play Store when searching for “vitamin D”.The complainant alleged the app promoted InVita D3 (colecalcifer…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3420/11/20
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Takeda
Takeda UK voluntarily admitted that UK health professionals (HCPs) were emailed an invitation to an educational webinar series (“The GI Summit 2020”) without UK certification.The invitation was…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3429/11/20
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
A member of the public raised additional allegations following an earlier case (AUTH/3281/11/19) about interactions with Sanofi.The complainant alleged that during a medical information call-back, …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3397/10/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous complainant v Leo (PharmaBoardroom executive interviews)
An anonymous, contactable complainant challenged a number of interviews with senior Leo Pharma executives published on pharmaboardroom.com over several years.The complainant said the site was UK-re…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3355/5/20
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Britannia Pharmaceuticals UK
A contactable ex-employee alleged Britannia paid health professionals (HCPs) above fair market value (FMV), including paying “prep time” even when speakers reused identical or near-identical sl…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3318/3/20
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Camurus
An anonymous, non-contactable complainant alleged Camurus took a colleague to a football match during the Lisbon Addictions 2019 Conference (Lisbon, 23–25 October 2019) and entertained them with …
Clauses: 9.1
2020 🔒 Subscribe
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AUTH/3309/2/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sintetica
A UK health professional complained about a LinkedIn post made by a senior executive of Sintetica Limited.The post announced that Ampres 20mg/ml solution for injection had been approved for periphe…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3312/2/20
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Johnson & Johnson
An anonymous UK health professional complained about a journal advertisement for Nicorette (nicotine) (ref UK/NI/19-14927a) placed in Guidelines in Practice (January 2020 edition).The ad’s prescr…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3316/3/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser
A UK health professional complained about a Pulse Daily email containing a highlighted box: “How confident are you evaluating whether an infant requires pharmacological therapy for their reflux s…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3383/9/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Amgen
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3357/5/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Colonis Pharma Ltd
An anonymous complainant (independent healthcare digital consultant/writer) alleged Colonis advertised prescription-only medicines (POMs) to the public via the “products” page of its corporate …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3187/5/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Cipla
An anonymous, non-contactable individual (said to work for a third-party sales organisation contracted to Cipla) complained about the conduct of a named Cipla senior manager. Allegations included t…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3171/3/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novartis
An anonymous, contactable health professional attended a Novartis-organised and sponsored meeting (a company-organised promotional speaker meeting).No attendance certificates were available at the …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3285/12/19
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi-Sankyo voluntary admission
An ex-employee complained that Daiichi-Sankyo’s 2018 Disclosure UK entries showed healthcare professional registration fees of £7,937.60 for named individuals and zero in aggregate, which the co…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3236/8/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A health professional complained about information on the ABPI’s Disclosure UK database, stating the 2018 disclosure included an incorrect entry indicating he/she received funding/financial suppo…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3165/2/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
ViiV Healthcare
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3164/2/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A UK health professional complained about receiving two almost identical emails from Merck Sharp & Dohme (MSD) within minutes of each other.The emails were headed “Explore MSD Connect Today�…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3200/5/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Napp Pharmaceuticals Limited — Not stated
A BBC Radio 4 programme (File on 4) broadcast in May 2019 and a BBC website article titled ‘Doctors used as “guinea pigs” in opioid painkiller promotion’ criticised Napp Pharmaceuticals Lim…
Clauses: 19.1,18.1,9.1,2
2019 🔒 Subscribe
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AUTH/3225/7/19
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
UCB breach
A UK health professional complained about a BMJ-hosted website ‘tile’ placed by UCB Pharma Ltd.The tile showed the UCB corporate logo and the medicine brand name “Viridal”, with “MEN’S …
Clauses: 4.3,4.9
2019 🔒 Subscribe
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AUTH/3232/7/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AUTH/3232/7/19 & AUTH/3233/7/19
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3224/7/19
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Vifor misleading comparative safety claims for Ferinject vs Monofer and misused “medical information
Pharmacosmos complained that Vifor Pharma UK promoted Ferinject (ferric carboxymaltose) using misleading and inaccurate comparative safety messaging versus Pharmacosmos’ Monofer (iron isomaltosid…
2019 🔒 Subscribe
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AUTH/3278/11/19
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Strides Pharma UK Ltd breached ABPI Code over ‘The Licensed Vitamin D3 of Choice’ claim for Strivit-
An anonymous, non-contactable complainant challenged a journal advertisement for Strivit-D3 (colecalciferol) placed by Strides Pharma UK Ltd in the print edition of MIMS (September 2019).The headli…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3261/10/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novo Nordisk
A contactable individual complained about the conduct of Novo Nordisk regional medical advisors (RMAs).Allegations included that RMAs were meant to be reactive to clinicians but were proactively as…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3228/7/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merz v Ipsen
Merz Pharma UK Ltd complained about Ipsen UK Ltd’s promotion of Dysport (clostridium botulinum type A toxin), focusing on claims implying superior/sustained duration of effect. The parties had pr…
Clauses: NONE
2019 🔒 Subscribe
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