PMCPA Case Library

1,752 PMCPA Rulings.
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The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 114 results · Diabetes  · Clear
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AUTH/2470/1/12
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk meeting sponsorship criticised as ‘Christmas meal’ impression
An anonymous, non-contactable health professional alleged Novo Nordisk (and Sanofi) paid for what was “clearly a Christmas party” for a local diabetes team (clinicians, nurses and administrativ…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2542/11/12
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AUTH/2542/11/12 & AUTH/2543/11/12
A general practitioner (GP) received an email to his NHS email address promoting Trajenta (linagliptin), highlighting a series of Trajenta webcasts run by the Boehringer Ingelheim and Eli Lilly and…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2431/8/11
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
General Practitioner v Lilly (AUTH/2431/8/11)
A general practitioner complained that the prescribing information on an advertisement/outsert for Bydureon (exenatide) attached to the July/August 2011 edition of Practical Diabetes was “incredi…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2412/6/11
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly
An anonymous, non-contactable hospital staff member complained that Eli Lilly placed a large number of Byetta (exenatide) samples in the hospital pharmacy to encourage doctors to prescribe.The comp…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2445/10/11
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Boehringer Ingelheim
A general practitioner complained about a company-linked (sponsored) article on linagliptin (later marketed as Trajenta) published in Future Prescriber (July/August 2011), before marketing authoris…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2440/10/11
Data & Publications Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AUTH/2440/10/11 & AUTH/2441/10/11
A general practitioner complained about a UK medical media press release (UK/TRJ/00004e) issued by Boehringer Ingelheim Limited and Eli Lilly and Company Limited at the UK launch of Trajenta (linag…
Clauses: 9.1,12.1
2011 🔒 Subscribe
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AUTH/2426/8/11
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca & Bristol-Myers Squibb
Two complaints from members of the public challenged a full-page Onglyza (saxagliptin) advertorial placed in the Health Service Journal (HSJ) (published 4 August 2011).Concerns were that HSJ is rea…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2464/12/11
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novartis
A healthcare journalist complained about a Novartis Pharma AG (Basel, Switzerland) press release on EU approval of Galvus (vildagliptin) for type 2 diabetes patients with moderate or severe renal i…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2461/12/11
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant (described as a “very disappointed practice manager”) questioned the integrity and professionalism of an AstraZeneca representative.Allegations included: rudeness/ill-m…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2377/12/10
Social Media & Digital Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
MSD Janumet e-detail
Novo Nordisk complained about screen 7 of an e-detail for Janumet (sitagliptin + metformin) produced by Merck Sharp & Dohme (ref 02-11 JMT.10.GB.37010.AV). The screen headline stated: “Powerf…
Clauses: 9.1
2010 🔒 Subscribe
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AUTH/2366/10/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly
An ex-employee complained about Lilly representatives’ conduct and meeting arrangements across 2008–2009. Speaker tour (June 2008): A US endocrinologist presented to diabetologists. Allegation:…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2301/3/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Anonymous GP v Lilly (AUTH/2301/3/10)
An anonymous, uncontactable GP alleged that two different Lilly representatives said a long-acting version of exenatide (Byetta) would be launched in the UK “within the next couple of months”.T…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2347/8/10
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Bristol
An anonymous, non-contactable GP alleged Bristol-Myers Squibb (BMS) asked its field force to get GPs to prescribe saxagliptin (Onglyza) for a pre-determined number of patients within set time perio…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2331/7/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Lilly
Novo Nordisk complained about a Lilly promotional meeting (7 July 2010) titled “Treating Type 2 Diabetes – What Are Our Options?”. The invitation prominently displayed the Byetta logo and inc…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2310/4/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Lilly
Novo Nordisk complained about Lilly’s activities around the Diabetes UK Annual Professional Conference (Liverpool, 3–5 March 2010), including a Lilly-sponsored symposium held on the eve of the …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2220/3/09
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Anonymous v Lilly (AUTH/2220/3/09)
An anonymous, non-contactable complainant (a member of a practice based prescribing commissioning consortia (PBC) in a PCT) alleged inappropriate conduct by an Eli Lilly representative across multi…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2101/2/08
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GSK diabetes partnership contract and voicemail implied funding was linked to Avandamet protocol pla
An anonymous employee of GlaxoSmithKline (GSK) complained about arrangements for a Diabetes Healthcare Partnership (HCP) between GSK and a primary healthcare service company delivering services und…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2152/8/08
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
Novo Nordisk complained about a mailer and two leavepieces produced by Sanofi-Aventis promoting Lantus (insulin glargine); Novo Nordisk marketed Levemir (insulin detemir).Mailer (LAN08/1041) used o…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2141/7/08
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
Novo Nordisk complained about Sanofi-Aventis’ promotion of Lantus (insulin glargine); Novo Nordisk marketed Levemir (insulin detemir).Materials: four leavepieces (LAN07/1333; LAN08/1037; LAN08/10…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2125/5/08
Off-label Promotion Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Takeda Europe Actos (pioglitazone) journal advertisement
GlaxoSmithKline UK Ltd complained about an advertisement (ref ACT179) for Actos (pioglitazone) placed by Takeda Pharmaceuticals Europe Limited in Diabetologia, April 2008 (and reprinted in the May …
2008 🔒 Subscribe
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AUTH/2184/11/08
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer
A Primary Care Trust head of medicines management and a GP medical advisor/GP complained about a Pfizer journal advertisement for Lipitor (atorvastatin) placed in Guidelines in Practice (ref LIP305…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2167/9/08
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer breached the Code over Toviaz superiority and “new step” claims (Astellas complaint)
Astellas complained about Pfizer’s promotion of Toviaz (fesoterodine). Pfizer also supplied Detrusitol (tolterodine).Issue 1: After agreeing (17 June) to include Detrusitol prescribing informatio…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2428/8/11
Scientific Information Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca
What happened Two complaints from members of the public challenged a full-page Onglyza (saxagliptin) advertorial placed in the Health Service Journal (HSJ) (published 4 August 2011). Concerns were …
Clauses: 11.1
2008 🔒 Subscribe
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AUTH/2071/11/07
Data & Publications Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Takeda UK Limited — Competact (pioglitazone and metformin); Actos (pioglitazone)
A general practitioner complained about a Takeda UK Limited promotional leavepiece (ref AC070946) for Competact (pioglitazone and metformin) and Actos (pioglitazone).The complaint alleged that data…
Clauses: 7.2
2007 🔒 Subscribe
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