PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3584/11/21
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche LinkedIn ‘Experience’ sections
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3548/7/21
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
LEO
A complainant alleged unethical conduct by a senior LEO employee (“the Manager”), including coercing staff to obtain competitor intelligence.Four matters were assessed as within scope of the Co…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3503/4/21
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO Pharma – Kyntheum promotional website
An anonymous complainant challenged a UK HCP promotional website for Kyntheum (brodalumab) (uk.dermaworld.eu), alleging numerous Code issues across pages, charts, documents and videos. The case c…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3591/12/21
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer CEO BBC interview
UsForThem complained about a BBC News Health article and associated video titled ‘Pfizer boss: Annual Covid jabs for years to come’ (published 2 December 2021) featuring an interview with Pfize…
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3592/12/21
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen
Inter-company complaint by Bayer plc about a Janssen promotional on-demand video for Erleada (apalutamide) tablets: “Castration-resistant prostate cancer: The evidence supporting the benefits of …
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3482/3/21
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
A complaint was made alleging promotion of Nucala (mepolizumab) on LinkedIn.The matter was assessed by the PMCPA as outwith the scope of the ABPI Code of Practice.
Clauses: NONE
2021 🔒 Subscribe
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AUTH/3852/11/23
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
AbbVie
What happened AbbVie made a voluntary admission after, during its response to another PMCPA case (AUTH/3834/10/23), it identified that a ‘Clear Horizons’ registration webpage for UK health prof…
Clauses: 5.1,8.1
2021 🔒 Subscribe
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AUTH/3914/5/24
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Jazz
What happened An anonymous, contactable complainant (a health professional) alleged Jazz’s involvement in a patient organisation’s 2023 conference was not declared clearly from the outset of an…
Clauses: 25,3
2021 🔒 Subscribe
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AUTH/3371/8/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A complainant (a concerned UK health professional) provided a screenshot of a PfizerPro page about Sayana-Press (medroxyprogesterone acetate suspension for injection) showing two “Useful Resource…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3381/9/20
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Boehringer Ingelheim
A UK health professional complained about a Trajenta (linagliptin) dynamic digital “crawler” banner ad (ref PC-GB-101179) on the Guidelines in Practice website.The banner used headlines includi…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3382/9/20
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Chugai
A UK health professional complained about a short YouTube video (dated 2014; uploaded 2015) that appeared to promote Granocyte (lenograstim), a prescription-only medicine.The complainant alleged it…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3384/9/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Bayer ‘Dear Pharmacist’ Ventavis letter found via Google indexing
A UK health professional complained about a 2012 “Dear Pharmacist” letter on Bayer’s UK website regarding distribution/supply of Ventavis (iloprost trometamol).The complainant alleged the mat…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3324/3/20
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Gedeon Richter
An employee complained about multiple alleged compliance issues at Gedeon Richter (UK) Ltd, including an alleged plan to conceal patient safety data for a Levosert (levonorgestrel) inserter study.T…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3387/9/20
HCP Hospitality & Meetings Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Sobi webinar invite referencing NSD review
A doctor involved in commissioning complained about an email invitation for a haemophilia webinar organised and funded by Swedish Orphan Biovitrum Ltd (Sobi), held with a named patient organisation…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3389/9/20
Patient Organisations Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sandoz
Sandoz made a voluntary admission that copies of the September 2020 edition of Guidelines in Practice were sent in transparent wrappers instead of the usual opaque polywrap.A bound outsert (wrapped…
Clauses: 9.1
2020 🔒 Subscribe
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AUTH/3392/10/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Stiefel (GSK)
A UK health professional complained about Toctino (alitretinoin) prescribing information hosted on the Guidelines in Practice website.The prescribing information was dated June 2016; the complainan…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3393/10/20
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
An anonymous, non-contactable complainant (self-described health professional) complained about Boehringer Ingelheim social media activity (tweets and Facebook posts) advertising a webinar: “How …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3394/10/20
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis disease awareness melanoma booklet
An anonymous, non-contactable complainant (described as a health professional) complained about a public-facing melanoma patient booklet on Novartis UK’s website: “Melanoma. Let’s get under t…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3398/10/20
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
MSD
Merck Sharp & Dohme (MSD) placed a promotional formulary decision guide for Steglatro (ertugliflozin) (ref GB-STE-00367) inside the September 2020 distribution of Guidelines in Practice, a jour…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3408/10/20
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Amgen
An anonymous, non-contactable complainant (stating they were an Amgen employee) alleged the prescribing information (PI) on a Blincyto (blinatumomab) detail aid (ref UKIE-P-103-1115-117947(1)) was …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3388/9/20
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi-Sankyo
An anonymous member of the public complained about alleged promotion of prescription-only medicines (POMs) Lixiana (edoxaban), Nilemdo (bempedoic acid) and Nustendi (bempedoic acid/ezetimibe) on a …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3335/4/20
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia advisory boards for Apo-Go
An ex-employee complained that a series of advisory boards about Apo-Go (apomorphine hydrochloride) for Parkinson’s disease, run over ~2 years, were promotional and commercially driven. Allegatio…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3364/6/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca LinkedIn post about COVID-19 antibodies and a ‘potential’ vaccine
A UK health professional complained that a LinkedIn post by a senior AstraZeneca executive promoted an unlicensed medicine to the general public.The post announced licensing coronavirus-targeting m…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3402/10/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Sanofi
A health professional complained that material on Sanofi’s Dupixent (dupilumab) product website (dupixent.co.uk) was inaccurate.Two downloadable resources were highlighted:A document referring to…
Clauses: NONE
2020 🔒 Subscribe
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