PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3421/11/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Novartis
A UK health professional complained about Cosentyx (secukinumab) promotion on LinkedIn by Novartis Pharmaceuticals UK.The complainant provided a screenshot of a named Novartis employee’s LinkedIn…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3414/11/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Novartis
An anonymous, contactable complainant challenged a Novartis Pharmaceuticals UK Ltd corporate webpage (“Our work in Respiratory and Inflammation”) that included a table of three “pipeline” p…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3442/12/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK LinkedIn posts about Phase 3 RSV vaccine candidate and Covid-19 antibody trial
A concerned health professional complained about two GlaxoSmithKline UK Limited posts on the GSK corporate LinkedIn account (over 2.5m followers at the time; later over 2.8m, including 225,000+ fro…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3405/10/20
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
LEO
An anonymous complainant (described as a pharmaceutical physician) complained about 60 videos featuring UK health professionals and/or UK patients on the LEO Pharma Global YouTube channel. The Case…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3432/12/20
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
An anonymous, contactable complainant challenged several GlaxoSmithKline UK Limited (GSK) respiratory promotional items covering Trelegy, Anoro, Incruse and Relvar (all via Ellipta), and references…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3406/10/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
A contactable complainant (anonymous; member of the public) complained about Chiesi’s respiratory website (www.chiesirespiratory.co.uk).Allegations included: advertising prescription-only medicin…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3424/11/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous, non-contactable complainant (self-described health professional) complained about a GP Online article on switching asthma inhalers to help the NHS cut carbon emissions.The GP Online p…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3429/11/20
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
A member of the public raised additional allegations following an earlier case (AUTH/3281/11/19) about interactions with Sanofi.The complainant alleged that during a medical information call-back, …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3418/11/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
A pharmaceutical physician complained about multiple aspects of Leo Pharma’s UK corporate website (www.leo-pharma.co.uk) and related transparency/disclosure practices.Clinical trials: The UK home…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3397/10/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous complainant v Leo (PharmaBoardroom executive interviews)
An anonymous, contactable complainant challenged a number of interviews with senior Leo Pharma executives published on pharmaboardroom.com over several years.The complainant said the site was UK-re…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3441/12/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan social media tagging of HCP/clinic Instagram accounts mentioning Botox
A contactable ex-employee complained that Allergan product specialists were using Instagram to tag/link to customers (health professionals/clinics) whose accounts contained posts mentioning Botox (…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3411/10/20
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Daiichi Sankyo & AstraZeneca
A UK health professional complained about a Daiichi-Sankyo Inc LinkedIn post announcing initiation of the DESTINY-Breast05 Phase 3 trial for HER2+ early breast cancer, linking to a press release ab…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3430/11/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca
A UK health professional complained about a named AstraZeneca employee’s LinkedIn post praising a Covid-19 vaccine programme and stating it “offers new hope to nations around the world”.The p…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3355/5/20
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Britannia Pharmaceuticals UK
A contactable ex-employee alleged Britannia paid health professionals (HCPs) above fair market value (FMV), including paying “prep time” even when speakers reused identical or near-identical sl…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3436/12/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen
Janssen-Cilag made a voluntary admission that it failed to maintain oversight and high standards for a nurse-led Stelara (ustekinumab) homecare service delivered by a third-party provider.The servi…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3428/11/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO Pharma
An anonymous, contactable complainant challenged LEO Pharma’s use of LinkedIn, focusing on a global corporate page (“Leo Pharmaceuticals Ballerup DK”) that UK audiences were directed to from …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3427/11/20
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Eli Lilly complained about two Novo Nordisk slide decks on cardiovascular outcome trials (CVOTs) in type 2 diabetes (refs UK19OZM00368 Nov 2019 and UK20DI00110 April 2020). The complaint focused on…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3297/1/20
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia
An ex-pharma employee complained about Britannia’s arrangements for hospitality at the Movement Disorders Society (MDS) Congress in Nice (22–25 September 2019).The complaint focused on a Britan…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3334/4/20
Patient Organisations Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Rayner
A health professional received a posted copy of Eye News with a wraparound “bellyband” advertisement for Ilube (acetylcysteine eye drops).The advertisement was visible through the unopened, tra…
Clauses: 9.1
2020 🔒 Subscribe
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AUTH/3343/5/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Shionogi Europe
A UK health professional complained about two Shionogi Europe posts on LinkedIn referring positively to Fetcroja (cefiderocol).Post 1 ("CHMP update") said: “Great news for patients…�…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3329/3/20
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
A UK health professional complained about the pradaxa.co.uk landing page, which showed two routes: one for UK health professionals and one for “Patients Prescribed Pradaxa/Members of the Public�…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3295/1/20
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca & Merck Sharp &
An anonymous practising oncologist complained about a jointly organised advisory board in London (8 Nov 2019) on new ovarian cancer data (PAOLA-1 and PRIMA) relating to Lynparza (olaparib).The comp…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3315/3/20
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An individual complained about two LinkedIn posts about obesity made by Novo Nordisk employees around World Obesity Day 2020.The posts included pledges such as “Help stamp out weight stigma”, �…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3318/3/20
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Camurus
An anonymous, non-contactable complainant alleged Camurus took a colleague to a football match during the Lisbon Addictions 2019 Conference (Lisbon, 23–25 October 2019) and entertained them with …
Clauses: 9.1
2020 🔒 Subscribe
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