PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3379/9/20
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche and Chugai
A UK health professional complained about a sponsored product review on the Guidelines in Practice website about RoActemra (tocilizumab) for giant cell arteritis (GCA) in adults, published by Roche…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3390/9/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Janssen
A UK health professional complained that a Janssen UK employee promoted a not-yet-licensed Covid-19 vaccine candidate on LinkedIn (a platform visible to the public).The UK employee, using a persona…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3353/5/20
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
UCB
A UK health professional complained that online prescribing information for Neupro (rotigotine transdermal patch) was out of date and did not include rhabdomyolysis as a possible severe side-effect…
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3369/8/20
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Pfizer
A UK health professional complained about two Ecalta (anidulafungin) leavepieces (refs ECA359 and PP-ERA-GBR-0169) found online via Google search results and direct links referencing the Pfizerpro …
Clauses: NONE
2020 🔒 Subscribe
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AUTH/3210/6/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous, non-contactable individual who described him/herself as an asthma patient complained about a GlaxoSmithKline (GSK) peak flow diary given at a named GP surgery.The diary carried a date…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3205/6/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Boehringer Ingelheim
Boehringer Ingelheim (BI) commissioned a third-party agency to develop an e-learning course for pharmacists about the Respimat inhaler device (used with BI respiratory medicines).Only a ‘How to u…
Clauses: 9.1,9.2
2019 🔒 Subscribe
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AUTH/3187/5/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Cipla
An anonymous, non-contactable individual (said to work for a third-party sales organisation contracted to Cipla) complained about the conduct of a named Cipla senior manager. Allegations included t…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3186/5/19
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Almirall
An anonymous, non-contactable ex-employee complained about arrangements for an international meeting in Berlin: “Psoriasis Management of Patients Over Time – PsoMOT” (27–28 Oct 2018), organ…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3182/4/19
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Astellas breached ABPI Code after repeated calls to pharmacist who said they didn’t speak to industr
A pharmacist responsible for introducing new medicines to a state-funded pharmaceutical service complained about the frequency of telephone calls from Astellas representatives.The calls related mai…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3177/3/19
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Grünenthal
An anonymous complainant (a “concerned UK health professional”) challenged a Grünenthal Group LinkedIn post about acquiring global rights for Qutenza (capsaicin).The post described Qutenza as …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3176/3/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Orion Pharma
A UK health professional complained about an Orion Pharma UK email (sent via a healthcare publication) inviting recipients to watch a video on “Medicines optimisation and the clinical challenges …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3172/3/19
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Sandoz
An anonymous health professional complained about questions asked by a Sandoz medical science liaison (MSL) during a panel Q&A at a Sandoz-sponsored educational meeting (Feb 2019; Glasgow with …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3240/8/19
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Colonis
Colonis Pharma Limited made a voluntary admission that a promotional letter (ref UK-CPL-121-008) about Melatonin 1mg/ml Oral Solution (indicated for short-term treatment of jet-lag in adults) inclu…
Clauses: 4.1,4.3
2019 🔒 Subscribe
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AUTH/3171/3/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novartis
An anonymous, contactable health professional attended a Novartis-organised and sponsored meeting (a company-organised promotional speaker meeting).No attendance certificates were available at the …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3285/12/19
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi-Sankyo voluntary admission
An ex-employee complained that Daiichi-Sankyo’s 2018 Disclosure UK entries showed healthcare professional registration fees of £7,937.60 for named individuals and zero in aggregate, which the co…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3170/3/19
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis
An anonymous, contactable health professional (a GP) complained about a consultant cardiologist’s presentation on Entresto (sacubitril/valsartan) at a Novartis-organised and sponsored speaker mee…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3291/12/19
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan
An aesthetics clinic owner/medical director complained that Allergan Limited promoted Botox (botulinum toxin type A), a prescription only medicine (POM), on social media.The complaint focused on co…
Clauses: 9.1
2019 🔒 Subscribe
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AUTH/3167/2/19
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis retweet about haematology masterclass
A UK health professional complained about Novartis UK retweeting (without added comment) a clinician’s tweet praising talks at the “@NovartisUK Haematology Masterclass” and listing disease ar…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3166/2/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sanofi Twitter post about Epilim and the IMMDS safety review
A UK health professional complained about a tweet from Sanofi UK (18 Jan 2019) referencing Epilim (sodium valproate) and the Independent Medicines and Medical Devices Safety (IMMDS) Review.The twee…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3236/8/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A health professional complained about information on the ABPI’s Disclosure UK database, stating the 2018 disclosure included an incorrect entry indicating he/she received funding/financial suppo…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3165/2/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
ViiV Healthcare
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3286/12/19
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Bristol-Myers Squibb
During responses to an earlier case (AUTH/3241/8/19) about incorrect overall survival data in a Urology News promotional article for Opdivo (nivolumab) and Yervoy (ipilimumab), Bristol-Myers Squibb…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3246/9/19
Social Media & Digital Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer and Bristol-Myers Squibb
A concerned UK health professional complained about promotion of Eliquis (apixaban) by Pfizer Limited and Bristol-Myers Squibb Pharmaceuticals Limited (the Alliance).The material appeared on the Pu…
2019 🔒 Subscribe
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AUTH/3164/2/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A UK health professional complained about receiving two almost identical emails from Merck Sharp & Dohme (MSD) within minutes of each other.The emails were headed “Explore MSD Connect Today�…
Clauses: NONE
2019 🔒 Subscribe
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