PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3264/10/19
Off-label Promotion Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Merz
An anonymous complainant alleged unethical cross-border activity involving Bocouture (botulinum toxin type A) between Northern Ireland (licensed) and the Republic of Ireland (not licensed).A UK-reg…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3252/10/19
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly diabetes website
A UK health professional complained about Lilly’s diabetes website (lillydiabetes.co.uk).The landing page offered two choices: “I am a health professional in the UK” or “I am a patient in t…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3243/9/19
Data & Publications Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Ex-employee complaint about Allergan commercial policy (Botox, Juvederm, CoolSculpting)
An ex-employee complained about Allergan’s commercial policy for aesthetic products: Botox (POM) and the medical devices Juvederm and CoolSculpting.The complainant alleged a “commercial overlay…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3198/5/19
HCP Hospitality & Meetings Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous, contactable complainant raised concerns about Novo Nordisk representatives’ activities linked to Saxenda (liraglutide) at obesity training meetings sponsored by Novo Nordisk and org…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3231/7/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Shield and Norgine
A UK health professional complained about content on the Feraccru (ferric maltol) website (Feraccru used to treat adults with iron deficiency).The website stated “Feraccru is well tolerated”, w…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3257/10/19
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
GlaxoSmithKline (GSK) voluntarily admitted that a sponsored promotional email for Trelegy Ellipta (ref PM-GB-FVU-EML-190028) sent on 16 September 2019 contained prescribing information dated Novemb…
Clauses: 4.1,4.3
2019 🔒 Subscribe
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AUTH/3207/6/19
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Santen
An anonymous, non-contactable complainant (described as a concerned physician) complained about Santen UK employees’ conduct at the 2019 Royal College of Ophthalmologists (RCOphth) meeting and a …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3185/4/19
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Mundibiopharma breached ABPI Code over Invokana virtual booth email
A UK health professional complained about an email promoting an Invokana (canagliflozin) “virtual booth” linked to ISN-WCN 2019, and the associated microsite content (including slide decks and …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3184/4/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
GW Pharmaceuticals website
A “concerned UK health professional” complained about GW Pharmaceuticals’ UK corporate website (gwpharm.co.uk).GW was the marketing authorisation holder (MAH) of Sativex; in the UK, Sativex w…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3178/3/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK webinar registration page held to promote Relvar Ellipta without prescribing information (AUTH/3
A UK health professional complained about an “Events” listing on a GlaxoSmithKline (GSK) website focused on fluticasone furoate (an active ingredient in Relvar Ellipta).The listing was a webina…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3163/2/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Alexion
A UK health professional complained about a LinkedIn post seen in their feed, originally raised in an earlier case (AUTH/3051/6/18).The post (from Alexion’s US parent account) stated Alexion had …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3275/10/19
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia v Ever Pharma
Complainant: Britannia Pharmaceuticals complained about Ever Pharma’s promotion of Dacepton (apomorphine) for Parkinson’s disease motor fluctuations. Materials at issue: An email from an…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3175/3/19
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK misleadingly implied NICE endorsement for Anoro Ellipta and blurred licensed indication context
An anonymous health professional complained about a two-page Anoro Ellipta advertisement (ref UK/UCV/0028/18) in the February 2019 edition of Guidelines in Practice.Each page featured a prominent b…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3173/3/19
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous, contactable health professional complained that Novo Nordisk and its employees were linked to companies allegedly advertising, distributing and selling Saxenda (liraglutide) directly …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3180/4/19
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca sales manager’s personal Instagram post about KOL nurse ruled in scope and unethical; co
A respiratory nurse complained about Facebook/Instagram posts made from an AstraZeneca UK sales manager’s personal social media accounts.The posts referred to a named nurse (nurse A), described a…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3142/1/19
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi
An anonymous complainant (professional status unknown) challenged an online advertisement/“advertorial” for Praluent (alirocumab) placed by Sanofi on the HSJ (Health Service Journal) website.Th…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3143/1/19
HCP Hospitality & Meetings Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Tillotts v Ferring
Tillotts complained that Ferring failed to honour an inter-company agreement to withdraw a Cortiment (budesonide prolonged release tablets) leavepiece titled “Guidance on Prescribing Cortiment by…
2019 🔒 Subscribe
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AUTH/3149/1/19
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Endo Ventures breached ABPI Code over
An anonymous complainant (a concerned UK health professional) challenged a fluoxetine advertisement (ref FLUO 0010/2018) placed in Pulse by Endo Ventures Ltd.The ad included the claim “for treatm…
Clauses: 4.1,4.2
2019 🔒 Subscribe
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AUTH/3199/5/19
Data & Publications Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Vifor Pharma
Pharmacosmos alleged Vifor breached undertakings given in earlier cases (AUTH/2830/3/16 and AUTH/2828/3/16) while promoting Ferinject (ferric carboxymaltose) against Pharmacosmos’ Monofer (iron i…
2019 🔒 Subscribe
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AUTH/3224/7/19
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Vifor misleading comparative safety claims for Ferinject vs Monofer and misused “medical information
Pharmacosmos complained that Vifor Pharma UK promoted Ferinject (ferric carboxymaltose) using misleading and inaccurate comparative safety messaging versus Pharmacosmos’ Monofer (iron isomaltosid…
2019 🔒 Subscribe
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AUTH/3258/10/19
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk breached ABPI Code over Ozempic formulary guide omitting retinopathy risk (AUTH/3258/10
A contactable complainant (later joined by an ex-employee) complained about the promotion of Ozempic (semaglutide) by Novo Nordisk.Allegations included: company staff helping to write local formula…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3218/6/19
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka UK breached ABPI Code over Abilify Maintena detail aid
An anonymous, contactable ex-employee complained about an electronic detail aid for Abilify Maintena (aripiprazole) titled “Take the next step in the disease journey with Abilify Maintena” (ref…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3244/9/19
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
An anonymous, non-contactable complainant (stating they were a Leo Pharma employee) raised concerns about the dermatology Medical Scientific Liaison (MSL) team.Allegations included: MSLs ran promot…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3271/10/19
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Napp
A UK health professional complained about Napp’s Invokana (canagliflozin) website, which had a landing page splitting users into a health professional area and a patient/general public area.The c…
Clauses: NONE
2019 🔒 Subscribe
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