PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3250/10/19
HCP Hospitality & Meetings Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen
Eli Lilly complained that Janssen-Cilag promoted Tremfya (guselkumab) for psoriatic arthritis (PsA) at a Janssen-sponsored session (“Pipelines in Psoriatic Arthritis”) at the British Society of…
Clauses: 9.1
2019 🔒 Subscribe
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AUTH/3242/9/19
HCP Hospitality & Meetings Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
An anonymous, contactable complainant raised concerns about hospitality linked to UK health professionals attending the European Society of Cardiology (ESC) Congress in Paris (31 Aug–4 Sep 2019).…
Clauses: 22.2
2019 🔒 Subscribe
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AUTH/3268/10/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Serono
A homecare services pharmacist complained about Merck Serono’s promotion of Mavenclad (cladribine) alongside a homecare dispense-and-deliver service and a patient support programme (adveva, inclu…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3270/10/19
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
A UK health professional complained about Bayer’s UK website for Xarelto (rivaroxaban), a prescription only medicine.The landing page had two routes: one for UK healthcare professionals and one f…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3263/11/19
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Almirall website claims for Ilumetri
An anonymous, non-contactable complainant challenged Almirall’s promotional website (Almirallmed.co.uk) for Ilumetri (tildrakizumab), alleging misleading dosing/efficacy claims and that POM promo…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3278/11/19
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Strides Pharma UK Ltd breached ABPI Code over ‘The Licensed Vitamin D3 of Choice’ claim for Strivit-
An anonymous, non-contactable complainant challenged a journal advertisement for Strivit-D3 (colecalciferol) placed by Strides Pharma UK Ltd in the print edition of MIMS (September 2019).The headli…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3289/12/19
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bristol Myers Squibb and Pfizer
A UK health professional complained about prescribing information (PI) attached to a promotional email for Eliquis (apixaban) received in December 2019.The PI was last revised in July 2019, while t…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3276/10/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Ipsen
An anonymous, non-contactable complainant challenged a post on the Ipsen Global LinkedIn feed that referenced “positive first results” from the ENGAGE study in spastic hemiparesis.The post incl…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3272/10/19
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare breached Clause 28.1 after HCP website landing page did not clearly steer patients/p
A UK health professional complained about ViiV’s website “ViiV Exchange” (uk.viivexchange.com).The complaint alleged there was nothing to delineate between the general public, patients and he…
2019 🔒 Subscribe
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AUTH/3202/6/19
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Napp
An anonymous, non-contactable complainant (a “concerned pharmacist”) alleged that at a national diabetes society conference a Napp representative on the Invokana stand discussed new renal outco…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3288/12/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Biogen
An anonymous, non-contactable individual who said they worked in the NHS complained about a conversation at a social event (a wedding) between a Biogen Idec medical science liaison (MSL) and anothe…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3261/10/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novo Nordisk
A contactable individual complained about the conduct of Novo Nordisk regional medical advisors (RMAs).Allegations included that RMAs were meant to be reactive to clinicians but were proactively as…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3283/11/19
Transfers of Value Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer
What happened A senior pharmacist at a clinical commissioning group (CCG) complained about the conduct of representatives at a GP practice meeting to promote Eliquis (apixaban), co-promoted by Bris…
Clauses: 15,2,7,8
2019 🔒 Subscribe
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AUTH/3213/6/19
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen
An anonymous, non-contactable health professional complained about alleged off-licence promotion at a Janssen-sponsored oncology meeting (1–2 March 2019, London) titled “8th Prostate Cancer Sum…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/2065/11/07
Transfers of Value Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Teva UK
What happened Two anonymous Teva UK Ltd representatives (non-contactable) complained separately about representative call rates and related activity targets. One complainant alleged that since earl…
Clauses: 15,9
2019 🔒 Subscribe
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AUTH/3253/10/19
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Celgene breached ABPI Code over Otezla BMJ “tile” ad missing PI link and separate certification (AUT
An anonymous UK health professional complained about an Otezla (apremilast) advertisement placed on bmj.com by Celgene Limited.The ad appeared as an “information tile” on a BMJ hosted-content p…
Clauses: 4.1,4.3,4.9
2019 🔒 Subscribe
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AUTH/3212/6/19
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Otsuka UK/Otsuka Europe
An anonymous health professional complained about an online press release on ASTX727 (cedazuridine/decitabine fixed-dose combination) relating to the phase III ASCERTAIN study.The press release was…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3282/11/19
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead Sciences Europe
What happened ViiV Healthcare UK Ltd alleged Gilead Sciences Europe Ltd breached an undertaking given in Case AUTH/3137/12/18 by continuing to use the claim that Biktarvy (bictegravir/emtrictabine/…
Clauses: 2,9
2019 🔒 Subscribe
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AUTH/2082/1/08
Promotional Material Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Recordati Pharmaceuticals
What happened The MHRA passed to the PMCPA a complaint it had received from a hospital pharmacy manager about a ‘Dear Dispensary Manager’ letter for Tradorec XL (prolonged release tramadol) dat…
Clauses: 9.1,9.5
2019 🔒 Subscribe
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AUTH/3256/10/19
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis breached ABPI Code over Kisqali leaflet
An anonymous health professional complained about a Novartis promotional leaflet for Kisqali (ribociclib succinate) (ref KIS19-CO25a), dated June 2019.The leaflet was placed in delegate bags at a b…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3266/10/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Otsuka UK/Otsuka Europe
A health professional complained about two online press releases concerning ASTX727 (oral cedazuridine/decitabine fixed-dose combination) being studied for MDS including CMML.Press release 1 (seen …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3228/7/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merz v Ipsen
Merz Pharma UK Ltd complained about Ipsen UK Ltd’s promotion of Dysport (clostridium botulinum type A toxin), focusing on claims implying superior/sustained duration of effect. The parties had pr…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/1899/10/06
Samples & Gifts Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca
What happened The MHRA forwarded a complaint from an ex-employee about representative call-frequency targets linked to promotion of Casodex (bicalutamide). Evidence included an AstraZeneca oncology…
Clauses: 15.4,15.9,9.1
2019 🔒 Subscribe
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AUTH/1799/2/06
Transfers of Value Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Abbott
What happened The Sun ran an article (8 February) about an ex-Abbott employee and an employment tribunal, stating Abbott representatives attended a gay bar/club in Glasgow with at least one hospita…
Clauses: 2
2019 🔒 Subscribe
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