PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3227/7/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Ferring v Pharmasure
Ferring complained about a Pharmasure Meriofert (menotrophin) detail aid (ref UK/201809/00001/01) and noted similar claims on the Pharmasure UK website (UK/201810/00005/01).The material compared Me…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3219/6/19
Promotional Material Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka
What happened Otsuka Pharmaceuticals Europe Ltd and Otsuka Pharmaceuticals UK Ltd made a joint voluntary admission that there were errors and omissions in current prescribing information (PI) for A…
Clauses: 2,4,9
2019 🔒 Subscribe
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AUTH/3359/6/20
Promotional Material Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Unknown
What happened An anonymous, non-contactable NHS employee complained about promotional material for Renocontin (prolonged release oxycodone hydrochloride) (ref PP-UK-REN-0002). The material was issu…
Clauses: 4,7,9
2019 🔒 Subscribe
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AUTH/3375/8/20
Transfers of Value Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi-Sankyo UK
What happened Daiichi-Sankyo UK Ltd voluntarily admitted it had breached its undertaking given in Case AUTH/3285/12/19 (signed 13 February 2020) relating to Disclosure UK reporting. Transfers of va…
Clauses: 2,24.1,24.4,9.1
2019 🔒 Subscribe
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AUTH/3447/12/20
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Sanofi
What happened Sanofi made a voluntary admission after discovering that material on www.dupixent.co.uk was not certified. The material was a Sanofi document referring to Dupixent (dupilumab) and NIC…
Clauses: 14.1
2019 🔒 Subscribe
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AUTH/3431/11/20
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan
What happened \n \n A doctor practising in aesthetics complained that Allergan employees had ‘liked’, commented on, and shared third-party social media posts (LinkedIn and Instagram) that refer…
Clauses: 2,26.1,9.1
2019 🔒 Subscribe
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AUTH/3502/4/21
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi-Sankyo
What happened An anonymous complainant alleged Daiichi-Sankyo promoted three prescription-only medicines (olmesartan, prasugrel and edoxaban) to the public via a UK corporate website page. The page…
Clauses: 14.1,26.1,26.2,4.1,7.10,9.1
2019 🔒 Subscribe
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AUTH/3188/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Anonymous v Bayer (AUTH/3188/4/19)
An anonymous, contactable group (described as GPs, NHS leaders, pharmacists, NHS patients and staff of a named third-party service provider) complained about sponsored therapy review services deliv…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3191/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Amgen
An anonymous contactable group (describing itself as GPs, NHS leaders, pharmacists, NHS patients and current staff of a named third-party provider) complained about therapy review services delivere…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3193/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis heart failure therapy review service
An anonymous contactable group (GPs, NHS leaders, pharmacists, NHS patients and current staff from a named third-party service provider) complained about therapy review services delivered by that t…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3194/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous contactable group (GPs, NHS leaders, pharmacists, NHS patients and current staff from a named third-party therapy review provider) complained about multiple pharma-sponsored therapy re…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3195/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
An anonymous contactable group (describing itself as GPs, NHS leaders, pharmacists, NHS patients and current staff of a named third-party provider) complained about sponsored therapy review service…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3197/4/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Ethypharm
An anonymous contactable group (describing itself as GPs, NHS leaders, pharmacists, NHS patients and staff from a named third-party service provider) complained about therapy review services delive…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3260/10/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK breached ABPI Code over broad QoL comparison claim for Trelegy Ellipta
A UK health professional complained about a Trelegy Ellipta (fluticasone furoate/umeclidinium/vilanterol) advertisement (ref UK/TLY/0035/17K) placed on the Primary Care Respiratory Society website …
Clauses: 9.1,26.1
2019 🔒 Subscribe
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AUTH/3259/10/19
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Otsuka Europe
An employee complained about Otsuka Europe regarding EU risk minimisation plan (RMP) / additional risk minimisation measures (aRMM) materials for Jinarc (tolvaptan), alleging patient safety risk an…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3292/12/19
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Employee complaint about ECR ‘round table’ dinner and compliance culture at GE Healthcare (No breach
A GE Healthcare employee complained about arrangements for an event described as an “Oncology CT Imaging Round Table” held on 27 February 2019 during the European Society of Radiology (ECR) con…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3267/10/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
LEO Pharma
An anonymous, non-contactable individual (appearing to be a current employee) complained about LEO Pharma’s promotional practices. Allegations included: the same HCPs being invited to internation…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3204/6/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous complainant (a concerned health professional employed by Otsuka, acting in a private capacity) alleged GlaxoSmithKline UK Limited’s public-facing website promoted prescription only m…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3273/10/19
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Gedeon Richter website
A UK health professional complained about the online “Gedeon Richter Resource Centre”, described as providing training for health professionals and resources to use with patients.The complainan…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3265/10/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bracco
A named complainant alleged Bracco employed representatives to sell medicines without ABPI qualifications and cited a named representative who had not sat/passed the ABPI medical representatives ex…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3174/3/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous Employees v Otsuka Europe (AUTH/3174/3/19)
Anonymous employees alleged international meetings were being misclassified and certified as non-promotional despite being promotional, allegedly to increase attendance. Example cited: an Otsuka-sp…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3230/7/19
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
GSK breach over Zejula pipeline tweet on public Twitter feed (AUTH/3230/7/19)
A ‘concerned UK health professional’ complained about a tweet on GlaxoSmithKline’s global corporate Twitter channel (@GSK) that appeared in their feed.The tweet was part of a linked Q2 2019 r…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3169/3/19
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Otsuka Europe
Otsuka Pharmaceuticals Europe Ltd made a voluntary admission that it might have breached the Code regarding updates to the Jinarc (tolvaptan) SPC.There were two parallel SPC revisions processed sep…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3229/7/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK breached ABPI Code over Relvar Ellipta ‘superior’ asthma control ad lacking context (AUTH/3229/7
A ‘concerned UK health professional’ complained about a two-page Relvar Ellipta (fluticasone furoate/vilanterol) advertisement placed in Pulse (April 2019) by GlaxoSmithKline UK Limited.Page 1 …
Clauses: NONE
2019 🔒 Subscribe
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