PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3153/1/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Otsuka Europe (AUTH/3153/1/19)
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3179/4/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
A concerned UK health professional complained after learning (from an earlier related case) that an agency had used material that was not certified.The promotion was a dynamic, rotating four-frame …
2019 🔒 Subscribe
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AUTH/3151/1/19
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Otsuka Europe
A group of anonymous employees complained about Otsuka Europe’s handling of updates to the Jinarc (tolvaptan) SPC and prescribing information, following an SPC-related email sent on 21 December 2…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3137/12/18
Data & Publications Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead
ViiV Healthcare UK Ltd alleged Gilead Sciences Europe Ltd breached an undertaking given in Case AUTH/3137/12/18 by continuing to use the claim that Biktarvy (bictegravir/emtrictabine/tenofovir) was…
Clauses: 9.1
2018 🔒 Subscribe
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AUTH/3131/12/18
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Napp
An anonymous, non-contactable complainant (a “concerned health professional”) alleged that meeting advertisements on Facebook and Twitter for meetings sponsored by pharma companies (including N…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3115/11/18
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novo
An anonymous, non-contactable complainant (describing themselves as a concerned health professional) alleged Novo Nordisk ran multiple advisory boards with the same individuals repeatedly over ~5 y…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3024/3/18
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GW Pharmaceuticals
An anonymous, non-contactable complainant (described as a consultant neurologist) alleged pre-licence promotion of Epidiolex (cannabidiol) at a hospital multi-disciplinary team meeting in February …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3133/12/18
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk breached ABPI Code over missing sponsorship declaration for APPG diabetes summit materi
An anonymous, non-contactable health professional complained about a flyer for an International Diabetes Summit (House of Commons, December 2018) organised by the All Party Parliamentary Group (APP…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3130/12/18
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous complainant raised two issues: (1) a poster/invitation for a pharmacists’ CPD meeting (asthma medication reviews and a minor illness referral service) showing a retail pharmacy group…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3070/9/18
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Johnson & Johnson
A British Medical Journal paper (Goldacre et al, published online 12 September 2018) assessed whether sponsors posted results on the EU Clinical Trials Register (EUCTR) within 12 months of completi…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3128/12/18
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen
An individual complained about a leaflet promoting Imbruvica (ibrutinib) on Janssen-Cilag’s exhibition stand at a UK Oncology Nurses Society meeting in Glasgow (November 2018).The leaflet (ref PH…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3066/9/18
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
GlaxoSmithKline
A complaint was made by a Head of Medicines Optimisation against GlaxoSmithKline (GSK).The provided case material contains no further description of the alleged conduct, materials, activity type, t…
2018 🔒 Subscribe
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AUTH/3112/11/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Lilly rheumatology website
A UK health professional complained about Lilly’s rheumatology website (www.lillyrheumatology.co.uk), saying it was unclear if it was promotional or an HCP resource.The site required users to sel…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3109/10/18
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
AstraZeneca website
A UK health professional complained about AstraZeneca UK’s HCP medicines website pages for Forxiga (dapagliflozin), Onglyza (saxagliptin) and Symbicort (budesonide/formoterol).Forxiga: complaint …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3067/9/18
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Chiesi
A member of the public (a friend of a Chiesi employee) complained about Chiesi’s compliance procedures and alleged excessive hospitality/payments to a named professor, including business class fl…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3064/9/18
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
Gilead Sciences Europe complained about ViiV Healthcare’s promotion of Juluca (dolutegravir/rilpivirine), a 2-drug HIV regimen for adults virologically suppressed on a stable ARV regimen for at l…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3031/4/18
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Gilead speaker training meeting
An anonymous health professional complained about a Gilead Oncology Faculty Meeting in Frankfurt (March 2018), described by Gilead as a speaker training meeting for Zydelig (idelalisib) in CLL/FL.T…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3108/10/18
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Mitsubishi Tanabe Pharma Europe
A UK health professional complained that Mitsubishi Tanabe Pharma Europe’s corporate website product pages effectively promoted prescription-only medicines (POMs) to the public.The products refer…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3022/2/18
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
Two health professionals complained about an October 2017 learned society weekend meeting held within the grounds of Windsor Castle, alleging it was sponsored by Servier.Complainants described the …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3011/1/18
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK v AstraZeneca
GlaxoSmithKline complained about an AstraZeneca PLC press release dated 10 November 2017 titled “Benralizumab receives positive EU CHMP opinion for severe, uncontrolled eosinophilic asthma”.The…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3141/12/18
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
MSD wrongly attributed a transfer of value on Disclosure UK to the wrong health professional (AUTH/3
A health professional complained that Disclosure UK showed they had received financial support from Merck Sharp & Dohme (MSD), which they said was untrue and had caused reputational damage and …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3058/8/18
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Proveca letter on unlicensed/off-label
Two prescribing team pharmacists from a CCG (AUTH/3058/8/18) and a community pharmacist (AUTH/3060/8/18) complained about a Proveca letter (ref Sia/Legal/01) sent in August 2018 about supply/dispen…
2018 🔒 Subscribe
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AUTH/3140/12/18
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Amgen
A health professional complained that Disclosure UK incorrectly showed they had received financial support (transfers of value) from Amgen.The complainant said they had never received support or ha…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3049/6/18
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bristol-Myers Squibb
An anonymous, non-contactable complainant challenged the colour of the inverted triangle symbol on Bristol-Myers Squibb’s UK ‘Current products’ webpage.The page (ref MLTUK1701479-04) was cert…
Clauses: NONE
2018 🔒 Subscribe
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