PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3083/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Eisai
A complaint was brought by the PMCPA Director against Eisai.The subject matter related to clinical trial disclosure.The PMCPA determined the matter was outwith the scope of the ABPI Code (Applicabl…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3106/10/18
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen
Janssen-Cilag Limited made a voluntary admission that a Zytiga (abiraterone) advertisement (ref PHGB/ZYT/0716/0009(1)) was published twice with out-of-date prescribing information (PI).The ad appea…
Clauses: 4.1
2018 🔒 Subscribe
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AUTH/3082/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bristol
A complaint was brought by the PMCPA Director against Bristol-Myers Squibb.The subject matter related to clinical trial disclosure.The case was assessed under the ABPI Code year 2016.The PMCPA reco…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3107/10/18
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi-Sankyo website product
A UK health professional complained that pages on Daiichi-Sankyo’s website promoted prescription-only medicines (POMs) to the public.The complainant said the site did not separate patient and hea…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3077/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Otsuka UK
A complaint was brought by the PMCPA Director against Otsuka UK.The subject matter related to clinical trial disclosure.The PMCPA determined the matter was outwith the scope of the ABPI Code of Pra…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3111/10/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Pfizer
A contactable complainant (a concerned UK health professional) alleged prescribing information (PI) on Pfizer’s PfizerPro website for Xeljanz (tofacitinib), Sutent (sunitinib) and Champix (vareni…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3076/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
A complaint was brought by the Director against AstraZeneca.The subject matter related to clinical trial disclosure.The PMCPA determined the matter was outwith the scope of the ABPI Code (Applicabl…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3121/11/18
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Biogen Idec
A hospital doctor complained about an Imraldi (adalimumab) mailing sent by Biogen Idec to their home address which required a signature, meaning they had to collect it from a post office five miles…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3075/9/18
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lundbeck
A complaint was brought by the PMCPA Director against Lundbeck.The subject matter related to clinical trial disclosure.The matter was assessed under the ABPI Code of Practice 2016.The case was conc…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3126/11/18
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Alliance Pharmaceuticals
A UK health professional complained about an Alliance Pharmaceuticals LinkedIn post announcing the UK launch of Xonvea (doxylamine succinate 10mg/pyridoxine hydrochloride 10mg) for nausea and vomit…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3099/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
The PMCPA Director opened a complaint (Paragraph 5.1) after a BMJ paper (Goldacre et al, 12 Sept 2018) ranked sponsors’ compliance with posting results to the EU Clinical Trials Register (EUCTR) …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3127/12/18
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
MSD
Merck Sharp & Dohme (MSD) voluntarily admitted an advertisement for Keytruda (pembrolizumab) did not contain prescribing information.The material was created and certified for use in a congress…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3097/9/18
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Teva
The PMCPA Director took up a complaint (Paragraph 5.1) after a BMJ paper (Goldacre et al, 12 Sept 2018) assessed whether sponsors posted trial results to the EU Clinical Trials Register (EUCTR) by …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3132/12/18
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable complainant (described as a concerned health professional) complained about advertisements on Facebook and Twitter for meetings allegedly sponsored by pharmaceutical c…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3102/9/18
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly
A BMJ paper (Goldacre et al, published online 12 September 2018) assessed whether sponsors posted due clinical trial results to the EU Clinical Trials Register (EUCTR) within the European Commissio…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3074/9/18
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Director v AbbVie (AUTH/3074/9/18)
A complaint was brought by the Director against AbbVie.The subject matter related to clinical trial disclosure.The case was assessed under the ABPI Code year 2016.
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3072/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
A matter relating to clinical trial disclosure involving Servier was considered following a complaint by the Director.The case was assessed under the ABPI Code of Practice 2016.The PMCPA determined…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3079/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
The PMCPA Director opened a complaint (Paragraph 5.1) after a BMJ paper (Goldacre et al, 12 Sept 2018) assessed whether sponsors posted due results on the EU Clinical Trials Register (EUCTR) by the…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3084/9/18
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Boehringer Ingelheim
The PMCPA Director took up a complaint (Paragraph 5.1) after a BMJ paper (Goldacre et al, 12 Sept 2018) assessed whether sponsors posted due results to the EU Clinical Trials Register (EUCTR) by th…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3118/11/18
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Tesaro
The PMCPA Director opened a complaint (Paragraph 5.1) after a BMJ paper (Goldacre et al, 12 Sept 2018) ranked sponsors’ compliance with posting trial results to the EU Clinical Trials Register (E…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3087/9/18
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
The PMCPA Director opened a complaint (Paragraph 5.1) after a BMJ paper reported that GlaxoSmithKline (GSK) had 33 “due trials” without results on EUCTR (reported disclosure rate 88.7%). GSK …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3030/4/18
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous employee complaint against UCB (no breach)
An anonymous, non-contactable complainant (describing themselves as a senior key account manager at UCB Pharma) alleged UCB continually breached the Code.Allegations included: meeting slides used w…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3125/11/18
Data & Publications Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Takeda v Merck Sharp & Dohme
Takeda (Vipidia/alogliptin) raised inter-company dialogue with Merck Sharp & Dohme (Januvia/sitagliptin) about a “Sitagliptin Information Pack” that mentioned alogliptin and displayed the i…
2018 🔒 Subscribe
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AUTH/3021/2/18
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Shire
An anonymous complainant raised a concern about a meeting advertised on LinkedIn.The company involved was Shire.The case was considered under the PMCPA complaints process.
Clauses: NONE
2018 🔒 Subscribe
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