PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2936/2/17
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Johnson & Johnson
A health professional (consultant to a pharmaceutical company) complained in a private capacity about an online Nicorette (nicotine) advertisement by Johnson & Johnson, published in Pulse (Febr…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2934/2/17
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Johnson & Johnson breached Clause 4.4 over Nicorette rolling banner missing prominent PI link on fir
A health professional (consultant to Novartis) complained in a private capacity about a Johnson & Johnson online “rolling banner” advertisement for Nicorette (nicotine) on Pulse online (ref…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2933/2/17
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi breached Clause 7.2 over “3 steps per inhalation” claim in Fostair NEXThaler online ad (AUTH/
A health professional (consultant to Novartis, complaint made in a private capacity) complained about a Chiesi online banner advertisement for Fostair (beclomethasone/formoterol) NEXThaler (ref CHN…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2931/1/17
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer ‘Ultimate Stop Smoking Roadshow’ invite
A health professional (consultant to a pharmaceutical company) complained in a private capacity about Pfizer materials promoting a January 2017 meeting series (“The ultimate stop smoking roadshow…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2930/1/17
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Johnson & Johnson
A health professional (acting in a private capacity) complained about an online Pulse “rolling banner” advertisement for Nicorette (nicotine) by Johnson & Johnson (ref UK/NI/16-7663).The ba…
2017 🔒 Subscribe
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AUTH/2928/1/17
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Anonymous v Pfizer and Novartis (AUTH/2928/1/17 & AUTH/2929/1/17)
An anonymous, non-contactable complainant (a pharmacovigilance consultant) raised concerns following earlier Ultibro/Seebri cases (AUTH/2840/4/16 and AUTH/2847/5/16). The complaint focused on pharm…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2973/8/17
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable complainant alleged a named Bayer representative failed to declare a conflict of interest because her husband was a doctor at a named NHS trust and “gave her access�…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2960/6/17
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
A Menarini website
Following an earlier complaint about A Menarini’s corporate website (AUTH/2949/3/17), a hospital doctor raised further concerns about whether the website had been properly certified and re-certif…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2965/8/17
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous employee complaint about Biogen bonus scheme (No breach on appeal)
An anonymous, contactable complainant (a current employee) alleged that over five years Biogen field-based employees (including three named individuals) received “huge bonuses” and incentives.T…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2959/5/17
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Patient recruitment ‘finder’s fee’ for market research email (Bayer)
A head of medicines management at a health board complained about an email sent by a market research recruitment agency to a hospital consultant/cardiologist.The email subject referenced a “Finde…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2956/5/17
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Napp
An ex-representative (engaged via a third-party agency) complained about Napp’s promotional practices for Flutiform, including switching activity from Seretide Evohaler.Allegations included: unre…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2955/4/17
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous employee complaint about call/contact rates at Boehringer Ingelheim (No breach)
An anonymous, non-contactable employee complained about representatives’ “call rates” and small target lists, alleging this created pressure to overcall and that some reps were “managed out…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2954/4/17
HCP Hospitality & Meetings Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A health professional from a clinical commissioning group (CCG) complained about the conduct of an AstraZeneca representative (representative A) at a practice nurse forum meeting sponsored by Astra…
Clauses: 21.1
2017 🔒 Subscribe
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AUTH/2953/4/17
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk journal ad for Salofalk Granules
Tillotts Pharma UK Limited complained about a journal advertisement (ref DrF 17/041) for Salofalk (mesalazine, prolonged release) Granules placed by Dr Falk Pharma UK Ltd and published in Frontline…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2949/3/17
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
A. Menarini
A hospital doctor visited A. Menarini’s UK corporate website to find information about, and report, an adverse event relating to Adenuric (febuxostat).The doctor found multiple broken links (incl…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2948/3/17
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk breached ABPI Code over misleading Tresiba cost comparison email (AUTH/2948/3/17)
A general practitioner complained about a promotional email for Tresiba (insulin degludec) sent by Novo Nordisk (ref UK/TB/1116/0498).The email opened with claims including “Get HbA1c DOWN with C…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2947/3/17
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi call-rate KPIs
An anonymous (contactable) complainant (appearing to be a Sanofi employee) alleged Sanofi set the same call-rate expectations despite widely varying target customer numbers (eg, 30 vs 120), making …
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2943/3/17
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
An ex-employee of a service provider complained about a named Bayer employee’s conduct during an initial 2017 training course for contract sales representatives on Xarelto.The complaint alleged t…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2990/11/17
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
AbbVie
AbbVie voluntarily admitted that one of its representatives had not taken an appropriate examination within one year of starting employment and had not passed it within the first two years.The repr…
Clauses: 9.1
2017 🔒 Subscribe
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AUTH/2986/10/17
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Teva representative email to private hospital deemed misleading about status (AUTH/2986/10/17)
An anonymous, non-contactable complainant alleged that (July–Oct 2017) a Teva account manager contacted/visited a private hospital and falsely presented him/herself as an authorised adviser/speci…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2983/10/17
Patient Organisations Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Celgene corporate brochure
An anonymous, non-contactable complainant (appearing to be a clinician) alleged a Celgene booklet, “Life We’re working on it” (ref UK-CELG160202), promoted Abraxane (protein bound paclitaxel)…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2976/9/17
Social Media & Digital Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over
A hospital consultant in anaesthesia and intensive care medicine complained about a promotional email for Qtern (saxagliptin/dapagliflozin) sent by AstraZeneca via a third-party professional networ…
Clauses: 9.1,9.2
2017 🔒 Subscribe
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AUTH/2975/9/17
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
A Menarini
A Menarini made its initial, timely Disclosure UK submission for 2016 transfers of value on 29 March 2017.After that submission, it received additional information from corporate/R&D colleagues…
Clauses: 26.1
2017 🔒 Subscribe
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AUTH/2974/9/17
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
An anonymous, non-contactable clinician (appeared to be a pharmacist) complained about a ViiV Healthcare IAS webinar filmed live in Paris (27 July 2017).The webinar was described as mostly about do…
Clauses: NONE
2017 🔒 Subscribe
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