PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2972/8/17
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
UCB website governance failures
An anonymous, non-contactable complainant (stating they were a healthcare journalist) complained about content on the UCB Pharma Ltd UK website and provided annotated screenshots.The website sectio…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2968/8/17
Data & Publications Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Bausch & Lomb
A letter in The Pharmaceutical Journal (July 2017) criticised Bausch & Lomb’s claims that Emerade (adrenaline auto-injector) had a 30-month shelf-life versus 18 months for EpiPen.The complain…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2951/4/17
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi breached ABPI Code over Toujeo “Latest Data” app implying hypoglycaemia benefit from clamp-st
A consultant physician complained about Sanofi’s promotion of Toujeo (insulin glargine 300U/ml) using a digital “Latest Data” iPad app (ref SAGB.TJO.16.12.1140(1)a, March 2017).The app presen…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/3005/12/17
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Biogen
A 2017 transparency study (published in Current Medical Research & Opinion) assessed whether results of company-sponsored trials linked to EMA-approved 2014 medicines were disclosed within set …
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2993/11/17
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Napp
A complaint alleged a conflict of interest in Napp Pharmaceuticals’ provision/funding of pharmacist-led asthma/diabetes reviews (linked by the complainant to QOF activity).The complainant said th…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2988/10/17
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Employee v Otsuka (AUTH/2988/10/17)
An anonymous complainant (an Otsuka UK employee) raised concerns about a named medical science liaison (MSL) employee’s use of a personal LinkedIn account.The employee had 300+ LinkedIn followers…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2982/10/17
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Anonymous member of the public v Leo (Kyntheum)
An anonymous, non-contactable complainant (describing themselves as a member of the public) said they attended a job interview at Leo for a role involving Kyntheum (brodalumab).They alleged there w…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2978/9/17
HCP Hospitality & Meetings Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen pre-licence promotion finding over IL-23 symposium (Tremfya/guselkumab) at BAD 2017 (AUTH/29
An anonymous, non-contactable consultant dermatologist complained about a Janssen symposium at the British Association of Dermatologists (BAD) annual meeting (Liverpool, July 2017) titled “Emergi…
Clauses: 9.1,15.2
2017 🔒 Subscribe
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AUTH/2970/8/17
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Janssen promotional email about Invokana rebates
An anonymous, non-contactable complainant raised concerns about a Janssen regional business manager (RBM) and an email promoting/relating to Invokana (canagliflozin) for type 2 diabetes.The complai…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2969/8/17
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca
A senior practice nurse complained about the conduct of an AstraZeneca UK medical representative promoting Forxiga (dapagliflozin) for type 2 diabetes.The nurse alleged repeated unbooked “self-pr…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2961/6/17
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Martindale
Indivior complained about Martindale’s promotion of Espranor (buprenorphine oral lyophilisate) versus Indivior’s Subutex (buprenorphine sublingual tablets). Materials at issue: two detail aids …
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2997/12/17
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AbbVie breached certification rules for an uncoded ‘Pathways’ workshop document at a Synagis promoti
An anonymous, contactable health professional complained about how an AbbVie representative presented Synagis (palivizumab) clinical data at a hospital meeting (15 Sept 2017) titled “Mini Embrace…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2987/10/17
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Shire
An anonymous, contactable complainant (appearing to be an ex-employee) raised concerns about Shire’s communications with payers/KOLs and other stakeholders.Three areas were investigated: (1) a ma…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2957/5/17
Off-label Promotion Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas UK
Astellas UK voluntarily admitted that promotional materials referring to both Betmiga (mirabegron) and solifenacin (Vesicare) included prescribing information (PI) for Betmiga only.It also admitted…
Clauses: 4.3,4.4
2017 🔒 Subscribe
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AUTH/2962/7/17
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pierre Fabre publicly reprimanded after uncertified sales meeting slides and incomplete submission t
An anonymous sales representative complained on behalf of a group of reps promoting Toviaz (fesoterodine) about call rates and certification/approval of meetings and materials. Allegations included…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2958/5/17
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Astellas Europe
Astellas Pharma Europe voluntarily admitted an electronic advertisement for Xtandi (enzalutamide) referred to the medicine as “new” more than 12 months after introduction/availability of the re…
Clauses: 3.2
2017 🔒 Subscribe
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AUTH/2984/10/17
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Astellas UK
A hospital doctor alleged Astellas UK inappropriately awarded research funding (~£250,000) in 2009 in association with use of Advagraf (tacrolimus) in a renal transplant protocol (Advagraf de novo…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/2981/9/17
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
A member of the public complained that a person using an iPad on a train had Triumeq (dolutegravir/abacavir/lamivudine) sales strategy and clinical information clearly visible. The complainant wa…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/3001/12/17
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sunovion
A matter was raised by the PMCPA Director concerning clinical trial disclosure relating to Latuda.The complaint was received on 20 December 2017 under the 2016 ABPI Code.
Clauses: NONE
2017 🔒 Subscribe
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AUTH/3007/12/17
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Vifor Fresenius
The PMCPA Director reviewed a matter relating to clinical trial disclosure for Velphoro involving Vifor Fresenius.The review was assessed under the ABPI Code of Practice (Applicable Code year: 2016…
Clauses: NONE
2017 🔒 Subscribe
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AUTH/3006/12/17
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
PMCPA AUTH/3006/12/17
A complaint was brought by the PMCPA Director against Lilly.The subject matter related to clinical trial disclosure for Trulicity.Complaint received: 20 December 2017.Case completed: 06 March 2018.
Clauses: NONE
2017 🔒 Subscribe
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AUTH/3004/12/17
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead
The PMCPA Director raised a case concerning clinical trial disclosure relating to Sovaldi.The case was considered under the ABPI Code of Practice (Applicable Code year: 2016).
Clauses: NONE
2017 🔒 Subscribe
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AUTH/3003/12/17
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Clinuvel UK
A complaint was brought by the PMCPA Director against Clinuvel UK.The subject matter related to clinical trial disclosure for Scenesse.Complaint received: 20 December 2017.
Clauses: NONE
2017 🔒 Subscribe
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AUTH/3002/12/17
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Octapharma
The PMCPA Director raised a case against Octapharma concerning clinical trial disclosure relating to Nuwiq.The case was considered under the ABPI Code of Practice (Applicable Code year: 2016).
Clauses: NONE
2017 🔒 Subscribe
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