PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2839/4/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous, non-contactable complainant raised concerns about Merck Sharp & Dohme’s (MSD) involvement in a study day for community diabetes nurses.Allegation: all speakers were paid by MSD …
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2837/4/16
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Leo Pharma
An anonymous, non-contactable employee complained about Leo Pharma’s internal communications ahead of the planned launch of Enstilar (calcipotriol/betamethasone) cutaneous foam/spray foam.The com…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2835/4/16
Off-label Promotion Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Janssen voluntary admission over outdated Invokana prescribing information email (No breach)
Janssen-Cilag’s mailing agency inadvertently sent general practitioners a previously withdrawn promotional email for Invokana (canagliflozin) (ref PHGB/VOK/1015/0078) containing outdated prescrib…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2834/4/16
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Takeda v Amdipharm Mercury
Takeda complained about a promotional email for Lutrate (leuprorelin acetate depot injection) (ref AMCo/LUT/1115/0027) sent by Amdipharm Mercury Company Ltd (AMCo) to health professionals and NHS b…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2833/4/16
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Bausch & Lomb
ALK-Abelló alleged Bausch & Lomb breached an undertaking given in an earlier case (AUTH/2802/11/15) for a second time.The material at issue was a March 2016 presentation to an allergy group at…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2832/4/16
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Baxter
Baxter Healthcare made a voluntary admission that one of its representatives had not taken the required representatives’ examinations within one year of commencing their role.A review of Baxter�…
Clauses: 11.1
2016 🔒 Subscribe
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AUTH/2822/2/16
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi
Bayer complained about a six-page gate-fold leavepiece for Lixiana (edoxaban) (ref EDX/15/0090, June 2015) used by Daiichi-Sankyo UK at the European Society of Cardiology meeting and by the sales t…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2820/2/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Hospira
A Daily Telegraph article (17 Feb 2016) criticised pharma payments/trips for senior NHS staff and named Hospira for a meeting in Zagreb, Croatia, described as a five-star hotel with spa and casino.…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2873/9/16
HCP Hospitality & Meetings Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Actelion
An anonymous, non-contactable complainant (described as a physician) alleged Actelion offered frozen yoghurt from its exhibition stand at the European Respiratory Society (ERS) Congress in London (…
Clauses: 9.1
2016 🔒 Subscribe
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AUTH/2871/8/16
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen
Janssen-Cilag voluntarily admitted that a Crohn’s disease “awareness” campaign initiated/approved by the Janssen European team was used in the UK and amounted to pre-licence promotion.The cam…
Clauses: 3.2,9.1
2016 🔒 Subscribe
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AUTH/2870/8/16
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen
Janssen-Cilag Ltd placed four two-page Trevicta (paliperidone palmitate 3 monthly) journal advertisements during July and August 2016.The prescribing information (PI) appeared overleaf on the secon…
Clauses: 4.3,4.9
2016 🔒 Subscribe
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AUTH/2867/8/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
UCB
An anonymous, non-contactable ex-employee complained that UCB representatives were under pressure to make an excessive number of calls and were allegedly told to avoid Code limits by not recording …
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2861/7/16
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Anonymous v Bristol-Myers Squibb
An anonymous, non-contactable complainant alleged Bristol-Myers Squibb (BMS) promoted Daklinza (daclatasvir dihydrochloride), a prescription only medicine, to the public at a 2-day integrated care …
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2860/7/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Health professional complaint about exhibition stands ‘visible to the public’ at restaurant meeting
A health professional complained about a May 2016 meeting held in a private room at a restaurant that was open to the public.The complainant alleged pharmaceutical company exhibition stands (includ…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2859/7/16
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A health professional complained about a May 2016 meeting held in a private room at a restaurant that was open to the public.The complainant alleged pharmaceutical company exhibition stands (includ…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2857/7/16
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi-Sankyo
An anonymous, non-contactable complainant raised four issues about Daiichi-Sankyo UK’s promotional activities and call rates.Allegation 1: market access consultants sent emails to customers (incl…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2855/7/16
Data & Publications Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Boehringer Ingelheim and Lilly
A pharmacist complained about a promotional email (Ref UK/GLA/00177) sent (5 July 2016) to a nurse in an NHS clinical commissioning group (CCG).The email subject line stated: “Biosimilar insulin …
Clauses: 9.1
2016 🔒 Subscribe
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AUTH/2854/7/16
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Boehringer Ingelheim voluntary admission
Boehringer Ingelheim conducted a review of promotional materials and identified that a number of hard copy promotional “job bags” had not received an extra signatory signature to confirm the ce…
Clauses: 14.1
2016 🔒 Subscribe
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AUTH/2853/6/16
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous complainant raised concerns about a GlaxoSmithKline (GSK) advertisement on Telegraph Online (28 June 2016).The ad was understood to be a 30-second video: “How we are tackling malaria…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2852/6/16
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Ex-employee complaint about MSL proactive targeting at Grünenthal (No breach)
An anonymous, contactable ex-employee complained about Grünenthal’s medical science liaison (MSL) working practices and alleged increasing commercial pressure in 2015.The complainant alleged the…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2851/6/16
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous, contactable complainant alleged Tresiba (insulin degludec) was promoted to the public via a LinkedIn posting.The LinkedIn communication named a Novo Nordisk employee and included cont…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2850/6/16
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sunovion
An anonymous, non-contactable complainant raised concerns about comments made by a Sunovion employee presenter at a ‘HOPE’ meeting in Cardiff (April 2016) for clinical psychiatrists and related…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2849/6/16
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Lilly
A consultant oncologist and a pharmacist complained about a medically significant error in the 8th edition of the Handbook of Systemic Treatments for Cancer (UKONC00326, Feb 2014) relating to Alimt…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2848/5/16
Off-label Promotion Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Ferring
Ferring voluntarily admitted that an area sales manager encouraged representatives to facilitate a local hospital sending a letter to GP practices promoting DesmoMelt (sublingual desmopressin) inst…
Clauses: NONE
2016 🔒 Subscribe
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