PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2845/5/16
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Swedish Orphan Biovitrum
CSL Behring complained about a “Sobi Charity Ball” and a public advertisement/invitation posted on Sobi’s and a charity’s website.The advert stated a £65 ticket price including arrival dri…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2844/5/16
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Amdipharm Mercury
Amdipharm Mercury Company (AMCo) voluntarily admitted that a representative sent an unapproved promotional email about Lutrate (leuprorelin) to a prescribing advisor.The email was discovered during…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2843/4/16
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Boehringer Ingelheim breached Code over
An anonymous, non-contactable complainant challenged promotion of COPD inhalers, highlighting concerns about off-label-style messaging around exacerbation reduction.The complaint focused on a Spiri…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2842/4/16
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over Duaklir Genuair speaker slides implying exacerbation reduction a
An anonymous, non-contactable complainant alleged off-label-style promotion of LABA/LAMA inhalers for COPD exacerbation reduction.The complaint focused on AstraZeneca’s Duaklir Genuair (formotero…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2841/4/16
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK case AUTH/2841/4/16
An anonymous complainant alleged off-label promotion of LABA/LAMA inhalers for COPD exacerbation reduction, focusing on GSK’s Anoro Ellipta (vilanterol/umeclidinium). The complainant highlighted …
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2840/4/16
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Novartis & Pfizer
An anonymous, non-contactable complainant alleged that COPD inhalers licensed to relieve symptoms were being promoted as if indicated to reduce exacerbations.Products: Ultibro Breezhaler (indacater…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2836/4/16
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AUTH/2836/4/16 AstraZeneca v Janssen
AstraZeneca UK complained about Janssen-Cilag promotional materials for Invokana (canagliflozin): two leavepieces (Oct 2015 PHGB/VOK/0815/0020; Jan 2016 PHGB/VOK/0815/0020(1)) and a journal adverti…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2823/2/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Grünenthal
An anonymous but contactable complainant alleged Grünenthal put inappropriate pressure on sales representatives via quarterly “cycle plans” and performance expectations, risking Code breaches …
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2924/12/16
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Lincoln Medical website
An anonymous, non-contactable pharmacist complained about statements on Lincoln Medical’s website.The ‘About us’ page (and similar wording on a ‘Products’ page) named prescription only me…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2921/12/16
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Grünenthal
Grünenthal voluntarily admitted that a video certified for internal use only about Palexia SR (tapentadol prolonged release) was uploaded to YouTube without the company’s knowledge.The video had…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2919/12/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous, non-contactable complainant (stating they were a GP) alleged a named Merck Sharp & Dohme (MSD) representative used to bring her daughter to meetings.The complainant alleged a verb…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2917/12/16
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen representative failed to disclose family links in territory (breach Clause 15.2; no breach C
An anonymous, non-contactable complainant (stated they were a GP) complained about a named Janssen representative.Allegation: the representative was appointed purely because of family members’ ro…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2915/12/16
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Janssen
An anonymous, non-contactable complainant (self-described health professional) complained about the venue for a forthcoming promotional meeting for Invokana (canagliflozin) in type 2 diabetes.The i…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2914/12/16
Off-label Promotion Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pierre Fabre
A hospital pharmacist complained (on behalf of a group) about clear plastic bags for Navelbine (vinorelbine) Oral capsules supplied via Pierre Fabre representatives to hospital pharmacies.The bags …
2016 🔒 Subscribe
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AUTH/2913/12/16
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Janssen
An anonymous, non-contactable complainant alleged a Janssen medical science liaison (MSL) approached a health professional at a UK primary care conference and asked how they wanted to receive infor…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2911/11/16
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Galen
An anonymous, non-contactable complainant alleged Galen’s promotion of Laxido (macrogol plus electrolytes) at a Scottish Prescribers Association meeting involved misleading cost-saving comparison…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2892/11/16
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Galen
An anonymous, non-contactable complainant (appearing to work in a CCG) complained about Galen’s Trustsaver website promoting potential NHS savings linked to Galen’s laxative Laxido (macrogol pl…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2880/10/16
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Bristol
An anonymous, non-contactable complainant (stating they were a UK consultant oncologist/haematologist) raised concerns about Bristol-Myers Squibb (BMS) activities relating to Opdivo (nivolumab).Inc…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2879/10/16
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Bristol
An anonymous, non-contactable member of the public alleged their mother (with severe rheumatoid arthritis) was prescribed Orencia (abatacept) in 2014.The complainant alleged a nurse from a third pa…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2878/10/16
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Meda
A member of the public complained about a Facebook post by a mother of a child with life-threatening allergies.The post showed a photo of two EpiPens and text supporting the “#carrytwocampaign”…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2876/9/16
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
AbbVie
A health professional complained about a two-page Humira (adalimumab) journal advertisement (ref AXHUG160440b(2)) published in Gastrointestinal Nursing, September 2016.The ad included the claim: �…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2875/9/16
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Recordati breached the Code over misleading guideline and “lowest volume” claims in Cleen/CitraFleet
A health professional complained about a two-page print advertisement for Cleen and CitraFleet published in Gastrointestinal Nursing (September 2016).The ad headline referred to “two remarkable e…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2874/9/16
Patient Organisations Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Shield
A health professional complained about a one-page Feraccru (ferric maltol) journal advertisement by Shield Therapeutics UK (Gastrointestinal Nursing, September 2016; ref UK/FER/2016/004f).The ad st…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2872/9/16
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Lilly
A consultant oncologist and a pharmacist complained about the 8th edition (2014) of Lilly’s Handbook of Systemic Treatments for Cancer.They alleged the handbook was not up to date and therefore m…
Clauses: NONE
2016 🔒 Subscribe
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