PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2757/5/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim breached Clauses 7.2 and 7.8 over unclear simulated dosing graph on congress st
An anonymous, non-contactable complainant challenged a Boehringer Ingelheim (BI) presentation shown on BI’s promotional stand at the European Stroke Organisation Congress (Glasgow, 17–19 April …
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2751/3/15
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
An anonymous general practitioner complained about a ViiV Healthcare UK Triumeq advertisement published in the hospital edition of the BMJ (14 March 2015; UK/TRIM/0022/14A).The ad headline stated: …
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2750/3/15
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
Actelion complained about two GlaxoSmithKline UK leavepieces for Volibris (ambrisentan) used with clinicians in UK adult PAH reference centres.Leavepiece A (ref UK/ABT/0023/14) was a 4-page chart t…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2749/2/15
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Chugai
An anonymous, non-contactable ex-employee complained about Chugai’s use of an NHS hospital trust pharmacist as a consultant and alleged a very close social relationship with a senior manager (inc…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2748/2/15
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Bayer v Novartis
Bayer complained about claims made by Novartis Pharmaceuticals UK Ltd at two Novartis Pharma AG-sponsored symposia at the EURETINA congress in London (11–14 September 2014) comparing safety of Lu…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2753/3/15
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV Healthcare
ViiV Healthcare UK voluntarily admitted that the February 2015 printed edition of the International Journal of STD and Aids contained a double-page Triumeq (dolutegravir/abacavir/lamivudine) advert…
Clauses: 9.1
2015 🔒 Subscribe
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AUTH/2752/3/15
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Otsuka
An anonymous, non-contactable complainant alleged inappropriate conduct and hospitality by a male Otsuka Pharmaceuticals (UK) employee after a dinner linked to a meeting in Ireland (January 2015).A…
2015 🔒 Subscribe
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AUTH/2746/1/15
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca tweet on early breast cancer progression
A director of research (US-based, with a UK medical licence) complained about an AstraZeneca tweet posted on 11 December 2014 from the San Antonio Breast Cancer Symposium (#SABCS14).The tweet state…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2745/1/15
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Shire
A chief pharmacist/director of pharmacy services at an NHS foundation trust complained about how a communications agency (working for Shire) approached a consultant about her ADHD transition servic…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2991/11/17
Samples & Gifts Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
What happened An anonymous, non-contactable complainant raised concerns about two evening meetings held at a named restaurant in April 2017 and October 2017, organised by Pfizer on behalf of the Br…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2815/12/15
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AbbVie v Piramal
AbbVie complained about a Piramal leaflet describing a “drop test” of Sevoflurane Piramal screw-top glass bottles (ref MKT-SEV-025), used at a European conference and also used with customers a…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2813/12/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer
An anonymous, non-contactable complainant (self-described UK health professional) complained about exhibition stands at the European Society of Cardiology (ESC) Congress in London (29 Aug–2 Sep 2…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2811/12/15
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi-Sankyo photo booth at ESC Congress
An anonymous, non-contactable complainant alleged that exhibition stands at a European congress in London (ESC Congress 2015) were extravagant and created a “party atmosphere”, citing Daiichi-S…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2808/12/15
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Napp
An anonymous, non-contactable complainant raised concerns about two activities by Napp Pharmaceuticals Limited under the 2015 ABPI Code. Therapy review service (ORCA): The complainant alleged the O…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2806/12/15
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Mallinckrodt
Bayer complained that Mallinckrodt (radiological contrast media supplier) was offering contrast injection equipment (injectors) on long-term loan or as a gift to customers who agreed to purchase it…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2805/12/15
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Guerbet
Bayer complained that Guerbet (and others) offered radiological contrast injection equipment on long-term loan or as a gift to customers who agreed to purchase the company’s contrast agent.Bayer …
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2812/12/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Actelion
An anonymous, non-contactable UK health professional complained about exhibition stands at the European Society of Cardiology (ESC) Congress in London (29 Aug–2 Sep 2015).The complainant alleged …
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2809/12/15
HCP Hospitality & Meetings Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Amicus Therapeutics
Sanofi Genzyme complained about a 30-minute Amicus Therapeutics presentation at a patient organisation international network meeting in the UK (November 2015) attended by patient organisation repre…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/3876/2/24
Transfers of Value Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
What happened \n \n Three university-based complainants alleged Novo Nordisk failed to properly disclose transfers of value (ToVs) to healthcare organisations (HCOs) and patient organisations (POs)…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2788/8/15
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Prescribing Adviser v Pfizer (AUTH/2788/8/15) – Paying for a Lyrica switch
A prescribing adviser complained about Pfizer in relation to “paying for a Lyrica switch”.The complaint was received on 10 August 2015.
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2772/6/15
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Actavis
A matter was raised under Paragraph 5.1 by the PMCPA Director against Actavis.The issue related to clinical trial disclosure for Zinforo (marketed as Teflaro in the USA).The PMCPA determined the ma…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2771/5/15
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Eisai
A complaint was made by the PMCPA Director under Paragraph 5.1 against Eisai.The subject matter related to clinical trial disclosure for Dacogen.The matter was reviewed and determined to be outwith…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2769/5/15
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Takeda
PMCPA Director considered a matter relating to clinical trial disclosure for Rienso involving Takeda.The case was assessed under the ABPI Code applicable in 2015.
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2768/5/15
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
A complaint was brought by the PMCPA Director under Paragraph 5.1 against Roche.The subject matter related to clinical trial disclosure for Zelboraf.The case was assessed under the 2015 ABPI Code o…
Clauses: NONE
2015 🔒 Subscribe
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