PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2725/7/14
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
An anonymous but contactable member of the public complained about a Daily Mirror print and online article: “Young cancer patient forced to pay £2,000 a week for treatment drugs – after NHS re…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2724/7/14
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Tillotts v Ferring
Tillotts complained about a cost comparison bar chart for Pentasa (mesalazine) in a Ferring e-detail aid (ref PA/283/2014/UK) titled: “Pentasa is less expensive than many other brands of 5-ASA”…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2723/7/14
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Napp Pharmaceuticals
A consultant psychiatrist complained about Napp’s BuTrans (buprenorphine transdermal patch) promotional campaign focused on pain in patients with dementia.Materials included: a BMJ advertisement …
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2722/7/14
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Orion Pharma UK
An anonymous, non-contactable complainant (ex-employee) alleged Orion funded an external company to run respiratory reviews in GP surgeries to alter prescribing and drive cost-based switching to Or…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2720/6/14
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Genzyme
An anonymous complainant raised concerns about the conduct of a named Genzyme employee during a meeting with a consultant neurologist and a pharmacist to discuss Aubagio (teriflunomide).Aubagio was…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2719/6/14
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Amgen
Amgen voluntarily admitted an administrative error: it did not notify the PMCPA and MHRA of two new non-medical nominated signatories.As a result, for around five months (Jan–Jun 2014), promotion…
Clauses: 26.1
2014 🔒 Subscribe
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AUTH/2715/5/14
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly
An anonymous, non-contactable practice pharmacist complained about Lilly’s Enhanced Management of Type 2 Diabetes (EMD) nurse education/mentorship programme delivered in GP practices by an indepe…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2714/5/14
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Pfizer
A consultant rheumatologist agreed to a short (“ten minute catch up”) meeting with a Pfizer representative; the representative arrived with a line manager, which the complainant said was not pr…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2705/3/14
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche v Merck Serono
Roche complained about a UK press release (ref ERB13-0152) dated 28 September 2013 (issued in the UK on 30 September 2013) about the FIRE-3 AIO phase III trial comparing cetuximab (Erbitux) + FOLFI…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2694/1/14
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Anonymous v Pharmacosmos (AUTH/2694/1/14)
An anonymous, contactable complainant challenged Monofer (iron (III) isomaltoside 1000) content across two linked sites: the UK corporate site (pharmacosmos.co.uk) and the product site (monofer.com…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2718/5/14
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Allergan
An anonymous, non-contactable complainant alleged Allergan inappropriately approved materials and selected delegates for a neuroscience/ophthalmology-related training meeting.It was alleged the mee…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2717/5/14
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche voluntary admission after MabThera journal advertising appeared on four pages (Clause 6.3)
Roche voluntarily admitted that an edition of the British Journal of Haematology (BJH) carried advertising for MabThera (rituximab) on four pages.The May-II (19 May) BJH edition contained two separ…
Clauses: 6.2
2014 🔒 Subscribe
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AUTH/2716/5/14
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Napp voluntary admission
Napp Pharmaceuticals voluntarily admitted concerns about one representative’s conduct: (1) allegedly gaining an appointment under a false pretence of discussing a “new” medicine, and (2) appe…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2713/5/14
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Eli Lilly
An NHS trust chief pharmacist complained about Eli Lilly contacting an ADHD nurse specialist (who managed and prescribed for patients) to speak about Strattera (atomoxetine hydrochloride).The compl…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2710/4/14
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GP complaint upheld
A general practitioner complained about a Meda Pharmaceuticals Ltd advertisement for Dymista (fluticasone/azelastine nasal spray) published in GP on 28 April 2014.The ad prominently stated Dymista …
Clauses: 4.1,4.3
2014 🔒 Subscribe
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AUTH/2709/4/14
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
GSK v Actelion
GlaxoSmithKline (GSK) complained about Actelion’s promotion of Opsumit (macitentan) for pulmonary arterial hypertension (PAH) using a detail aid (OPS 13/0038) and a leavepiece (OPS 13/0039).The m…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2708/4/14
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
An NHS employee complained about an osteoporosis therapy review service delivered in GP practices by a third party service provider on behalf of ProStrakan.The allegation was that practices were mi…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2706/3/14
Patient Organisations Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Tillotts detail aid on Octasa vs Asacol dissolution
Warner Chilcott UK (marketer of Asacol) complained about a Tillotts Pharma UK detail aid for Octasa (mesalazine MR), ref UK/OC/0002/0114.The complaint alleged the detail aid breached an undertaking…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2702/3/14
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer
A general practitioner (GP) complained that a Pfizer representative used “underhand methods”/subterfuge to gain an interview by telephone (remote detailing).The GP alleged the representative ca…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2699/2/14
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
MSD MIRROR tool briefing materials
An anonymous, non-contactable clinician (with a CCG advisory role) complained about a meeting with two Merck Sharp & Dohme (MSD) representatives using a computer programme called MIRROR (an int…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2700/2/14
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Novartis
A nurse complained about a Gilenya advertisement appearing in a lay publication.The complaint was received by the PMCPA on 10 February 2014.The case was completed on 21 March 2014.The PMCPA conclud…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2696/1/14
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novo Nordisk
An Associate Director of Commissioning and an ex-employee made a complaint against Novo Nordisk.The matter was categorised as a “Grievance Procedure”.The PMCPA concluded the issues raised were …
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2695/1/14
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
A member of the public made a complaint to the PMCPA about clinical trial disclosure relating to Lyxumia.The matter was reviewed under the ABPI Code of Practice (applicable Code year: 2012).
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2692/1/14
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lundbeck and Takeda
An anonymous consultant physician complained about the promotion of Brintellix.The complaint was made against Lundbeck and Takeda.The PMCPA concluded the matter was outwith the scope of the Code an…
Clauses: NONE
2014 🔒 Subscribe
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