PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2637/9/13
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi Lyxumia “Speaker Club” invite
A consultant physician complained about an email invitation from Sanofi to attend a “Lyxumia Speaker Club”.The email offered an opportunity to discuss key Lyxumia data with a lead investigator,…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2635/8/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Anonymous v Norgine
An anonymous complainant from the academic anaesthetic community challenged a Norgine website press release about Dantrium (dantrolene) for malignant hyperthermia (MH).The press release headline re…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2634/8/13
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
An anonymous, non-contactable GP complained about statements made by a Boehringer Ingelheim representative at a lunchtime meeting about Spiriva Respimat (tiotropium solution for inhalation).The GP …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2633/8/13
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
A medicines management pharmacist complained about Leo Pharma promotional material for Picato gel (ingenol mebutate): a pad of 30 pre-printed A4 forms (ref 4340a/000526).The form was a pre-printed …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2626/8/13
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Otsuka
Otsuka Pharmaceuticals (UK) Limited made a voluntary admission that a regional business manager (RBM) briefed sales teams in a way that appeared to set a call-frequency target that would breach the…
Clauses: 4.2,9.1
2013 🔒 Subscribe
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AUTH/2625/8/13
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable complainant alleged a named Sanofi medical representative had visited a local hospital on multiple occasions and behaved rudely.The complainant alleged that on 25 July…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2623/7/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Takeda
An anonymous, non-contactable complainant challenged a Takeda journal advertisement for Rienso (ferumoxytol) and the linked website (www.anaemiazone.co.uk).Rienso indication: IV treatment of iron d…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2622/7/13
HCP Hospitality & Meetings Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
An NHS clinical commissioning group employee complained about a Sanofi representative’s conduct.The representative persuaded an NHS administrative assistant to send an email (via NHS.net) to all …
Clauses: 27.1,27.2
2013 🔒 Subscribe
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AUTH/2621/7/13
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable health professional complained about hospitality provided by Bayer plc at the International Society on Thrombosis and Haemostasis (ISTH) Congress in Amsterdam (29 June…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2619/7/13
Social Media & Digital Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi breached an undertaking by leaving Lyxumia “cost-effective/value” press release live (AUTH/26
Novo Nordisk complained that a Lyxumia (lixisenatide) press release on Sanofi’s website breached an undertaking Sanofi had given in an earlier case (AUTH/2604/5/13).The press release headline sta…
Clauses: 2
2013 🔒 Subscribe
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AUTH/2616/7/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Napp
Napp voluntarily reported three incidents linked to a contract tele/e-detail sales agency working on BuTrans (buprenorphine patch).After scheduled web-based e-detail/telephone calls, additional BuT…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2615/7/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Amdipharm Mercury
A child and adolescent psychiatrist received a promotional email for Nipatra (sildenafil), a product indicated for the treatment of men with erectile dysfunction.The email was received via the comp…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2612/6/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Gedeon Richter
An ex-employee complained about two tweets posted by an events company engaged by Gedeon Richter.Gedeon Richter marketed Esmya (ulipristal acetate) for the pre-operative treatment of moderate to se…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2611/6/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen
An anonymous, non-contactable renal nurse complained that Durogesic DTrans (fentanyl transdermal patch) branded pens were included in delegate bags at the British Royal Society (BRS) Meeting in Man…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2610/6/13
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Tillotts Pharma
Warner Chilcott UK complained about Tillotts Pharma UK’s promotion of Octasa (mesalazine modified-release tablets) via a journal supplement (ref UK/OC/0001/0113) published in the British Journal …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2607/5/13
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
GlaxoSmithKline
Pfizer complained about a GlaxoSmithKline (GSK) promotional leavepiece for Votrient (pazopanib) titled “New data – COMPARZ study” (ref (UK/PAZ/0332/12)). The leavepiece summarised COMPARZ (he…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2606/5/13
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Takeda
A general practitioner complained about promotion of Prostap (leuprorelin acetate) at a Takeda UK-sponsored meeting (“An Update on Prostate Cancer”, May 2013).A delegate asked about different l…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2605/5/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Anonymous v UCB
An anonymous, non-contactable complainant (described as a neurologist) complained about two aspects of UCB Pharma Ltd’s UK corporate website (www.ucbpharma.co.uk).Issue 1 (patient organisation su…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2600/4/13
Off-label Promotion Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
Novo Nordisk complained about Sanofi promotional materials for Lyxumia (lixisenatide): a representatives’ leavepiece (ref GBIE.LYX.13.01.14 (PRO 20055)), a one-off mailer (ref GBIE.LYX.13.02.02 (…
2013 🔒 Subscribe
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AUTH/2590/3/13
HCP Hospitality & Meetings Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Shire voluntary admission over Lancet reprint bar chart (Replagal)
Shire Pharmaceuticals voluntarily admitted that a The Lancet reprint (Mehta et al 2009), used to promote Replagal (agalsidase alfa), contained a bar chart that was incorrect and potentially mislead…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2593/4/13
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Shire
Genzyme complained about Shire’s use of an official The Lancet reprint (Mehta et al 2009) in a promotional reprint folder (“The Replagal Reprint Collection”) to promote Replagal (agalsidase a…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2652/11/13
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Grünenthal breached Clause 15.4 after sales email blurred “interactions” with call vs contact rates
An anonymous, non-contactable employee complained about an email from a senior employee to the UK sales force about daily entry of customer “interactions” into the CRM system (Advance).The emai…
Clauses: 15.4
2013 🔒 Subscribe
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AUTH/2649/10/13
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK joint working project
GlaxoSmithKline (GSK) made a voluntary admission that materials for an NHS joint working project were certified after the project had started.The joint working project ran from October 2011 to Octo…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2648/10/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Rosemont
Rosemont Pharmaceuticals voluntarily informed the PMCPA that five long-standing members of its sales team had not taken the ABPI Medical Representatives Examination when an exemption was removed in…
Clauses: NONE
2013 🔒 Subscribe
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