PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2630/8/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Takeda
An anonymous complainant raised a concern about Takeda in relation to meeting sponsorship.The PMCPA determined the matter was outwith the scope of the Code.As a result, no case report was produced.
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2627/8/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
An anonymous complainant raised a concern about Pfizer relating to meeting sponsorship.The PMCPA assessed the matter and determined it was outwith the scope of the ABPI Code of Practice.
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2613/6/13
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Merck Sharp & Dohme
An anonymous complainant raised concerns relating to a “Cerazette Discount Scheme”.The case was considered under the ABPI Code of Practice (Code year 2012).
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2603/5/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
An anonymous, non-contactable complainant alleged Roche staff were “actively entertaining customers and buying them drinks openly” in a named hotel bar during the British Society of Haematology…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2609/6/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
Roche Products Limited voluntarily advised the PMCPA that one promotional employee (a “relations manager”) had not taken the ABPI Medical Representatives Examination.The employee moved from a n…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2604/5/13
Off-label Promotion Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk v Sanofi
Novo Nordisk complained about a Sanofi advertisement for Lyxumia (lixisenatide) published in the Health Service Journal (March 2013) (ref GBIE.LYX.13.02.11).The ad included the claim: “Lyxumia is…
Clauses: 3.2,4.1
2013 🔒 Subscribe
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AUTH/2602/5/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Chugai Pharma UK
An anonymous, non-contactable complainant raised concerns about hospitality at the British Society of Haematology (BSH) meeting (Liverpool, 15–17 April 2013).The complainant said a local Chugai r…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2601/5/13
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Gedeon Richter breached an undertaking after a meeting invitation stayed live online without prescri
An ex-employee alleged that a meeting invitation available on an events company’s website (seen 22 May 2013) breached an undertaking Gedeon Richter had given on 15 April 2013 in an earlier case (…
2013 🔒 Subscribe
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AUTH/2595/4/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly
Not stated (no case details were included in the provided CASE_TEXT beyond the source URL and case reference).
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2599/4/13
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Anonymous v Merck Sharp & Dohme
An anonymous, non-contactable complainant alleged Merck Sharp & Dohme (MSD) offered clinics/hospitals a retrospective rebate on Cerazette use over a 12‑month period to counter loss of share a…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2570/12/12
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Napp
GlaxoSmithKline (GSK) complained about two Napp Pharmaceuticals leavepieces promoting Flutiform (fluticasone/formoterol) and comparing it with GSK’s Seretide Evohaler (fluticasone/salmeterol), bo…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2487/3/12
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan
Merz alleged Allergan again made disparaging/misleading/unbalanced comparative claims about botulinum toxin potency/efficacy: Vistabel/Botox (onabotulinumtoxinA) vs Bocouture/Xeomin (incobotulinumt…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2491/3/12
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
A member of the public made a complaint about Roche concerning the conduct of a clinical trial.The PMCPA determined the matter was outwith/outside the scope of the ABPI Code of Practice.
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2511/6/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novartis
An anonymous complainant raised a complaint about Novartis tweets used for press releases.The PMCPA considered whether the matter fell within the scope of the ABPI Code of Practice.
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2512/6/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Boehringer Ingelheim
An anonymous complainant raised a complaint concerning Twitter messages.The company named in the complaint was Boehringer Ingelheim.The PMCPA assessed whether the matter fell within the scope of th…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2526/8/12
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
A doctor complained about a lifestyle magazine advertisement (ref UK15219n 04/12) presented in an advertorial style with a ‘Shingles Aware’ logo.The headline stated: “If, like 90% of UK adult…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2523/7/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Teva
An anonymous, non-contactable complainant alleged a GP service provider ran a “VAT management in practice” meeting at a golf and country club with a “well maintained 9-hole golf course”.The…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2522/7/12
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Serono
A member of the public received an unexpected email from a market research agency inviting her to complete an online survey for Merck Serono about a new walking aid for people with multiple scleros…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2520/6/12
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GP complaint about alleged
A general practitioner complained that a jointly sponsored educational meeting on renal clinic referrals and kidney health was disguised promotion of Trajenta (linagliptin), co-promoted by Boehring…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2519/6/12
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly poster “Hall of Fame” photo competition
A general practitioner complained that a Lilly representative visited the surgery with a poster and (apparently following a manager’s instructions) insisted on photographing practice staff under/…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2517/6/12
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
An anonymous, non-contactable complainant (“An aggrieved Surgery”) complained about ProStrakan’s practices and representatives relating to Adcal-D3 Caplet (calcium carbonate and colecalcifero…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2516/6/12
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Merz
Allergan complained that a Merz Pharma UK Ltd advertisement for Bocouture (botulinum toxin type A), published in Cosmetic News (June 2012), breached an undertaking given in Case AUTH/2270/10/09.The…
Clauses: 9.1,9.2,26.1
2012 🔒 Subscribe
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AUTH/2514/6/12
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Baxter
Baxter reserved marketing space in Haemophilia for a FEIBA advertisement.The publisher requested draft artwork for typesetting; Baxter’s agency supplied draft copy, stating it was not to be print…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2506/5/12
Off-label Promotion Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca v Eli Lilly and Daiichi-Sankyo
AstraZeneca complained about a four-page Efient (prasugrel) leavepiece (ref UKEFF00714a) issued by Eli Lilly and Company Limited and Daiichi-Sankyo UK Limited.Efient (with acetylsalicylic acid) was…
2012 🔒 Subscribe
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