PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2504/5/12
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable complainant (stating they were an ex-employee) alleged Sanofi’s medical oncology team was pressured to proactively generate contacts with key oncologists and that co…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2501/4/12
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Meda
ALK-Abelló complained about a Meda booklet titled ‘The Case for Epipen (Adrenaline) Auto-Injector’ (ref UK/EPI/11/0053d).Meda sent the booklet to pharmacy leads in senior roles within primary …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2496/4/12
Data & Publications Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Merz
Allergan complained about three Merz advertisements for Xeomin/Bocouture (botulinum neurotoxin type A) comparing them with Allergan’s Botox/Vistabel.The ads used claims such as “Equipotent”, …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2474/1/12
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK employee complaint
A GSK employee complained about promotion and/or staff training relating to Revolade (eltrombopag), Seretide (fluticasone/salmeterol) and ReQuip XL (ropinirole). Revolade IFR email: A representativ…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2513/6/12
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Grünenthal
An anonymous, non-contactable employee complained about the frequency and volume of Palexia (tapentadol) promotional mailings to health professionals.The allegation was that after every call on a t…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2510/6/12
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ProStrakan
An anonymous, non-contactable pain physician alleged an un-named ProStrakan representative misled them about the titration schedule for Abstral (fentanyl citrate) at a meeting.The complainant said …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2505/5/12
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ProStrakan
An anonymous, non-contactable complainant working in a specialist burns unit alleged a ProStrakan “medical liaison specialist” promoted off-label use of Abstral (fentanyl) sublingual tablets.Ab…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2503/5/12
Data & Publications Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Genus Pharmaceuticals breached Clause 9.2 over “sexual/titillating” Cetraben ad imagery (AUTH/2503/5
A general practitioner complained about a Genus Pharmaceuticals advertisement for Cetraben (white soft paraffin, light liquid paraffin) published in GP on 25 April 2012 (ref CET04121348B).The ad sh…
Clauses: 9.2
2012 🔒 Subscribe
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AUTH/2500/4/12
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Eisai breached ABPI Code over Zonegran detail aid implying weight-loss benefit (AUTH/2500/4/12)
An anonymous consultant neurologist complained that an Eisai representative’s discussion and promotional materials for Zonegran (zonisamide) implied it could be used in overweight epileptic patie…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2499/4/12
Data & Publications Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Sanofi breached ABPI Code after sales rep told clinician an IFR for Mozobil “will” be approved
A pharmacist adviser for a specialised commissioning group complained about an email from a Sanofi haematology sales representative to a hospital clinician about local funding for Mozobil (plerixaf…
Clauses: 9.1,15.2
2012 🔒 Subscribe
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AUTH/2498/4/12
Data & Publications Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Merck Serono
Sandoz complained that Merck Serono provided a rucksack with a removable cool bag as a Saizen (somatropin) patient support item.Sandoz alleged the rucksack was not related to treatment of growth ho…
Clauses: 18.2
2012 🔒 Subscribe
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AUTH/2497/4/12
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Vifor
Pharmacosmos complained that Vifor representatives were allegedly telling health professionals that Monofer (iron isomaltoside) total dose infusion was subject to a maximum total dose of 1,000mg.Ph…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2495/3/12
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pharmacist v ALK-Abelló (Jext vs EpiPen)
A pharmacist complained about alleged statements made by a named ALK-Abelló representative regarding Jext (ALK-Abelló) and EpiPen (Meda), both adrenaline auto-injectors for emergency treatment of…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2494/3/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Galen
Norgine complained that Galen’s “Trustsaver” campaign (website, leavepiece and journal advertisements) made misleading/exaggerated cost-savings claims from switching from branded market leade…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2493/3/12
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca advisory board invitations
A general practitioner received a three-page faxed invitation (via a market research agency) to participate in an AstraZeneca advisory board.The fax pack included invitations/letters addressed inco…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2492/3/12
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Meda Pharmaceuticals
A prescribing advisor complained about a 15-page A4 booklet from Meda Pharmaceuticals Ltd: ‘The Case for EpiPen (Adrenaline) Auto-Injector’ (ref UK/EPI/11/0053d).The complainant said the bookle…
Clauses: 9.1
2012 🔒 Subscribe
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AUTH/2490/3/12
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer Healthcare
Bayer Healthcare voluntarily admitted that a Healthcare Development Consultant (HDC) (contracted via a third party) prepared and used three documents about Xarelto (rivaroxaban) without Bayer’s k…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2488/3/12
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Meda
A lead pharmacist complained about an uninvited email from Meda titled “Re. Adrenaline Autoinjectors & Patient Safety”.The email discussed confusion between administration techniques for ad…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2482/2/12
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk email invite to Diabetes UK symposium
An anonymous, contactable complainant received an email invitation (ref UK/DB/0112/0028b) to a Novo Nordisk satellite symposium at Diabetes UK 2012: “Weighing up the benefits: the practical use o…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2481/2/12
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
An NHS and Muslim affairs advisor complained that ProStrakan representatives described Adcal-D3 Caplets (calcium carbonate and vitamin D3) as Halal without approval from a relevant Halal certifying…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2479/2/12
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Bristol-Myers Squibb & AstraZeneca
Novo Nordisk complained about a jointly sponsored satellite symposium at the Primary Care Diabetes Society (PCDS) conference (November 2011) titled “The Kidney in Type 2 Diabetes: Victim or Targe…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2475/1/12
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Johnson & Johnson
Pfizer complained about a six-page gatefold leavepiece for Nicorette Invisi 25mg Patch distributed to prescribers by Johnson & Johnson (ref 06491), used and left with prescribers after a produc…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2484/2/12
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi
A clinical hypnotherapist/psychoanalyst/behavioural therapist phoned Sanofi’s medical information department about his possible personal use of Clexane (enoxaparin) before a nine-hour flight (and…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2483/2/12
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer breached ABPI Code over Prevenar 13 leavepiece implying a “new indication” in HIV (AUTH/2483/
A consultant in sexual health and HIV medicine complained about a Pfizer leavepiece for Prevenar 13 (ref VAC291).The leavepiece headline read “HIV and invasive pneumococcal disease” with “New…
Clauses: NONE
2012 🔒 Subscribe
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