PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2556/11/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen
An anonymous, non-contactable group describing themselves as NHS health professionals complained about multiple companies’ support of the Irish Society of Urology (ISU) annual meeting held in Bel…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2554/11/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Ipsen
An anonymous group of NHS health professionals complained about pharmaceutical company support for the Irish Society of Urology (ISU) annual meeting held in Belfast (Northern Ireland) in September …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2552/11/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Ferring
An anonymous, non-contactable group of NHS health professionals complained about pharmaceutical company support for the Irish Society of Urology (ISU) annual meeting held in Belfast (Northern Irela…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2548/11/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Baxter
An anonymous, non-contactable group of NHS health professionals complained about multiple companies’ support of the Irish Society of Urology (ISU) annual meeting held in Belfast (Northern Ireland…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2547/11/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
An anonymous, non-contactable group of NHS health professionals complained about pharmaceutical company support for the Irish Society of Urology (ISU) annual meeting held in Belfast (Northern Irela…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2546/11/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Astellas (and others) criticised for supporting urology meeting at 5-star venue with golf and gala d
An anonymous, non-contactable group describing themselves as NHS health professionals complained about pharmaceutical company support for the Irish Society of Urology (ISU) annual meeting held in B…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2544/11/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Napp
A general practitioner complained that she received a BuTrans (buprenorphine matrix patch) advertisement twice to her NHS email address.She said she generally avoided pharma representatives due to …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2542/11/12
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AUTH/2542/11/12 & AUTH/2543/11/12
A general practitioner (GP) received an email to his NHS email address promoting Trajenta (linagliptin), highlighting a series of Trajenta webcasts run by the Boehringer Ingelheim and Eli Lilly and…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2541/11/12
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Napp
A general practitioner (GP) received a promotional email advertisement for Flutiform (fluticasone/formoterol) to their NHS email address.The GP complained that a publicly funded NHS email network s…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2539/11/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Vifor Pharma
Pharmacosmos A/S complained that exclusivity (non-compete) clauses in Vifor Pharma’s consultancy contracts with health professionals breached the ABPI Code.Pharmacosmos said several physicians to…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2538/10/12
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
An ex-employee referenced earlier Seroquel case history and alleged five archived presentations on AstraZeneca’s corporate website (astrazeneca.com) made similar (allegedly false) weight-related …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2535/10/12
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Pfizer
A member of the public complained that Pfizer failed to warn consumers about serious side effects of Champix (varenicline), specifically convulsions/seizures, and alleged UK patient information was…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2528/8/12
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Shire VPRIV press release
Genzyme complained about a Shire press release titled “Shire’s VPRIV (velaglucerase alfa for injection) Shows Significant Improvement in Gaucher-Related Bone Disease”, which included a promin…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2460/11/11
HCP Hospitality & Meetings Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Allergan publicly reprimanded after repeated breach of undertaking on botulinum toxin potency messag
Merz alleged Allergan continued to misrepresent comparative potency between Vistabel/Botox (onabotulinumtoxinA) and Bocouture/Xeomin (incobotulinumtoxinA), despite prior undertakings in AUTH/2183/1…
Clauses: 3.2,9.1
2011 🔒 Subscribe
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AUTH/2388/2/11
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
NiQuitin patch leavepiece
Johnson & Johnson complained about a four-page leavepiece for NiQuitin 21mg Clear Patch (NRT) issued by GlaxoSmithKline Consumer Healthcare (ref NCQ/SYN/KG/0610/02).The leavepiece was distribut…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2387/2/11
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ALK-Abelló
A pharmacist (consultant to Lincoln Medical, which marketed Anapen) complained about ALK-Abelló’s formulary pack (ref 569AD) and formulary template (ref 584AD) for Jext (adrenaline auto-injector…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2386/2/11
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2383/2/11
Off-label Promotion Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable GP complained about a Yasmin (ethinylestradiol/drospirenone) journal advertisement published in Pulse (26 January 2011) by Bayer Healthcare.The ad headline and brandin…
Clauses: 4.1,4.3
2011 🔒 Subscribe
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AUTH/2379/1/11
HCP Hospitality & Meetings Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
An anonymous, non-contactable complainant saw copies of Respiratory disease in practice on a Chiesi exhibition stand at a British Thoracic Society (BTS) meeting.The journal appeared sponsored by Ch…
2011 🔒 Subscribe
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AUTH/2405/5/11
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Meda v ALK-Abelló (Jext leavepiece)
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2408/6/11
HCP Hospitality & Meetings Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Abbott Laboratories
A consultant rheumatologist complained about delegates receiving an official EULAR 2011 conference bag in London (25–28 May 2011) branded with “Abbott” and the tagline “A Promise for Life�…
2011 🔒 Subscribe
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AUTH/2402/4/11
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Bayer
A journalist shared an InPharm article (“Digital Pharma: Bayer UK’s Twitter slip-up”) highlighting two Bayer Healthcare tweets about prescription-only medicines (POMs) and asking whether they…
2011 🔒 Subscribe
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AUTH/2400/4/11
HCP Hospitality & Meetings Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Novo Nordisk v Baxter Healthcare
Novo Nordisk complained about Baxter’s promotion of FEIBA (Factor VIII Inhibitor Bypassing Activity).Two promotional items were challenged: a double-sided single page document, Introducing the FE…
2011 🔒 Subscribe
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AUTH/2399/4/11
Social Media & Digital Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Vifor Pharma
A renal anaemia nurse practitioner complained about an email relating to Ferinject (iron solution for injection/infusion) which they considered biased and implying savings.The email (sent by a thir…
Clauses: 4.1,4.9,9.1
2011 🔒 Subscribe
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