PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2409/6/11
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Anonymous v Cephalon (AUTH/2409/6/11)
An anonymous, non-contactable complainant (ex-employee) alleged a Cephalon medical affairs manager with signatory/approval powers was not a qualified doctor.The individual worked as an interim medi…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2407/6/11
Patient Organisations Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
GP complaint about alleged disguised promotion of Pradaxa in The British Journal of Cardiology (No b
A general practitioner complained that the June 2011 edition of The British Journal of Cardiology contained disguised promotion of Pradaxa (dabigatran).The concern related to stroke/systemic emboli…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2381/1/11
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
A complaint was made by the Director/Merz Pharma against Allergan.The allegation related to an alleged breach of an undertaking.The complaint was received on 12 January 2011.
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2404/5/11
Patient Organisations Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
A general practitioner complained about UK newspaper articles (Daily Mail, The Telegraph, Daily Express) on 5 April 2011 that discussed Pradaxa (dabigatran) for preventing stroke—an unlicensed in…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2396/3/11
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
An anonymous GP complained about a “product standardization programme” in Northern Ireland involving Chiesi.The matter was noted as closely similar to an earlier case (AUTH/2352/8/10).The progr…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2403/5/11
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim press release on Pradaxa
A general practitioner complained about a Daily Mail article (5 April 2011) about Pradaxa (dabigatran).The article described warfarin as “rat poison” and called Pradaxa a “wonder drug”; it …
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2401/4/11
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Meda
An anonymous complainant raised a complaint about the promotion of Rhinolast by Meda.The PMCPA assessed the matter and concluded it was outwith the scope of the ABPI Code of Practice.
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2458/11/11
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Abbott
Abbott Laboratories voluntarily advised the PMCPA that one of its representatives had not taken the ABPI Medical Representatives Examination.The issue was identified during an internal review of re…
Clauses: 11.1
2011 🔒 Subscribe
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AUTH/2406/5/11
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
A General Practitioner complained about the promotion of Fostair by Chiesi.The matter was assessed by the PMCPA as outwith the scope of the ABPI Code of Practice.No case report was issued because i…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2457/11/11
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva
A general practitioner (and ex-employee of Cephalon (UK) Ltd) complained about a Teva UK Limited advertisement for Qvar (CFC-free beclometasone dipropionate) published in the BMJ on 10 September 20…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2419/7/11
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Boehringer Ingelheim
A complaint was made by a Publisher/Editor against Boehringer Ingelheim.The matter related to a Mirapexin/Sifrol tweet.The PMCPA concluded the case was outwith the scope of the Code.
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2455/11/11
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Anonymous v Allergan (AUTH/2455/11/11)
An anonymous, non-contactable complainant reported a tweet sent by an Allergan employee to a patient organisation contact.The tweet named the prescription-only medicine (POM) Botox and included the…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2446/10/11
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
An anonymous complainant alleged promotion of Levitra by Bayer.The PMCPA determined the matter was outwith the scope of the Code.No case report was produced.
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2454/11/11
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Celgene
A regional cancer hospital pharmacist complained about Celgene’s activities relating to Vidaza (azacitidine) in myelodysplasia, alleging inappropriate promotional activity.The complainant said th…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2447/10/11
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Lilly (AUTH/2447/10/11)
An anonymous complainant alleged promotion of Cialis by Lilly.The PMCPA determined the matter was outwith the scope of the ABPI Code of Practice.No case report was issued.
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2453/11/11
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Chugai
An anonymous, non-contactable complainant alleged overhearing a Chugai representative boasting that local Granocyte business was “wrapped up” due to “pay offs” (low five-figure sum) to loca…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2466/12/11
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A complaint was made by a Head of Medicines Management about a health professional letter concerning Cipramil.The case was reviewed by the PMCPA.The PMCPA concluded the matter was outwith the scope…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2445/10/11
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Boehringer Ingelheim
A general practitioner complained about a company-linked (sponsored) article on linagliptin (later marketed as Trajenta) published in Future Prescriber (July/August 2011), before marketing authoris…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2443/10/11
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Genus Pharmaceuticals
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2440/10/11
Data & Publications Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AUTH/2440/10/11 & AUTH/2441/10/11
A general practitioner complained about a UK medical media press release (UK/TRJ/00004e) issued by Boehringer Ingelheim Limited and Eli Lilly and Company Limited at the UK launch of Trajenta (linag…
Clauses: 9.1,12.1
2011 🔒 Subscribe
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AUTH/2439/9/11
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GP v Grünenthal
A general practitioner complained about a four-page dosing and titration leavepiece for Palexia SR (tapentadol prolonged release) issued by Grünenthal (ref P11 0066).Page 2 was headed: “Palexia …
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2424/8/11
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Boehringer Ingelheim
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2436/9/11
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Shire
Genzyme complained about promotional claims on Shire’s UK website for VPRIV (velaglucerase alfa), an enzyme replacement therapy for Gaucher disease, comparing it with Genzyme’s Cerezyme (imiglu…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2426/8/11
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca & Bristol-Myers Squibb
Two complaints from members of the public challenged a full-page Onglyza (saxagliptin) advertorial placed in the Health Service Journal (HSJ) (published 4 August 2011).Concerns were that HSJ is rea…
Clauses: NONE
2011 🔒 Subscribe
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