PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2350/8/10
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pharmacosmos
Vifor Pharma UK Limited complained about promotion of Monofer (iron isomaltoside 1000 solution for injection/infusion) by Pharmacosmos A/S Denmark.Materials at issue: (1) an announcement on Pharmac…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2335/7/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
At the FACE (facial aesthetic conference and exhibition) congress (2–4 July 2010), Allergan delivered a company-employee presentation in a session billed as a non-promotional “Scientific Worksh…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2346/8/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
Merz alleged that Allergan gave a July 2010 presentation to NHS decision-makers (consultants/registrars/pharmacists/managers) choosing which botulinum toxin to purchase.The complaint was taken up b…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2377/12/10
Social Media & Digital Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
MSD Janumet e-detail
Novo Nordisk complained about screen 7 of an e-detail for Janumet (sitagliptin + metformin) produced by Merck Sharp & Dohme (ref 02-11 JMT.10.GB.37010.AV). The screen headline stated: “Powerf…
Clauses: 9.1
2010 🔒 Subscribe
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AUTH/2373/11/10
Data & Publications Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi-Aventis
A doctor complained about a four-page ‘special report’ on atrial fibrillation published in the Health Service Journal (HSJ) (25 November 2010, pages 17–20).The report carried a prominent Sano…
Clauses: 9.1
2010 🔒 Subscribe
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AUTH/2372/11/10
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Alcon
A former employee alleged Alcon promoted a reformulated Travatan (travoprost) preserved with Polyquad (described as “BAK-free”) before the marketing authorisation variation was granted.At a 30 …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2371/11/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Astellas Pharma
A former employee complained about Astellas’ promotional practices, alleging multiple serious breaches that allegedly brought the industry into disrepute and wasted NHS funds.Allegations included…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2370/11/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous Sanofi-Aventis employee alleged the company provided excessive hospitality to delegates at two overseas meetings: IBCC in Paris (Jan 2009) and ASCO GU in San Francisco (Mar 2010).Paris…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2369/11/10
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Abbott Healthcare v Genus
Abbott Healthcare complained about Genus Pharmaceuticals’ patient materials for APO-go (apomorphine) used in Parkinson’s disease.Materials included two patient booklets: Introduction to APO-go …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2367/10/10
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Takeda misleadingly implied generic losartan was a black triangle medicine in ARB heart
A general practitioner and GP prescribing lead complained about a two-page advertisement for Amias (candesartan) by Takeda in Guidelines in Practice (October 2010).The ad compared candesartan, losa…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2366/10/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly
An ex-employee complained about Lilly representatives’ conduct and meeting arrangements across 2008–2009. Speaker tour (June 2008): A US endocrinologist presented to diabetologists. Allegation:…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2362/10/10
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Novartis
Boehringer Ingelheim complained about a six-page, gate-folded leavepiece (ref IND10-010) for Onbrez Breezhaler (indacterol inhalation powder) issued by Novartis.Onbrez was promoted for maintenance …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2352/8/10
Data & Publications Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
GlaxoSmithKline (GSK) complained that Chiesi’s Clinical Support Service (CSS) in one NHS area facilitated a switch service rather than a genuine therapeutic review.GSK relied on: (1) a GP letter …
Clauses: 9.1,9.2
2010 🔒 Subscribe
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AUTH/2333/7/10
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Bayer
An anonymous complainant received an unsolicited four-page document titled ‘Prescribing Policy: Vardenafil as first choice for erectile dysfunction’, stated as supported by an educational grant…
Clauses: 9.1,4.1
2010 🔒 Subscribe
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AUTH/2378/12/10
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer
A primary care medical director complained about a Pfizer representative’s presentation promoting Champix (varenicline) at a smoking cessation meeting attended by ~60 smoking cessation advisors, …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2339/7/10
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Anonymous Diabetes Specialist Nurse v Novo Nordisk (AUTH/2339/7/10) – Daily Telegraph articles about
An anonymous diabetes specialist nurse complained about Daily Telegraph articles about Victoza involving Novo Nordisk.The complaint was received on 29 July 2010.The PMCPA concluded the matter was o…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2343/8/10
Data & Publications Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Allergan
Complainant: Ipsen.Company complained about: Allergan.Subject matter: Promotion of Vistabel.Complaint received: 08 April 2010.PMCPA concluded the matter was outwith the scope of the Code.
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2354/9/10
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Consilient Health
An anonymous complainant raised concerns about the promotion of oral contraceptives by Consilient Health.The PMCPA assessed the matter and determined it was outwith the scope of the ABPI Code of Pr…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2363/10/10
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A General Practitioner complained about Merck Sharp & Dohme.The complaint related to an “Andropause” website.The case was considered by the PMCPA and concluded to be outwith the scope of th…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2375/12/10
Data & Publications Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
GlaxoSmithKline Consumer Healthcare
Curaprox made a complaint against GlaxoSmithKline Consumer Healthcare.The material referenced was a “Corsodyl Mint Mouthwash detail aid”.The PMCPA concluded the case was outwith the scope of th…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2293/1/10
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Ferring
Ferring voluntarily admitted an abbreviated advertisement for Pentasa (mesalazine) in the Gastro 2009 conference programme (London, 21–25 Nov 2009) breached the Code.The ad was placed by global m…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2291/1/10
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Flynn Pharma
A hospital consultant complained about an emailed advertisement for Actiq (oral transmucosal fentanyl citrate) sent by Flynn Pharma to pain specialists who had consented to receive promotional emai…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2307/3/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
An anonymous, non-contactable complainant alleged Pfizer sponsored a Saturday morning meeting (20 March 2010) at a luxury golf and spa resort hotel.The complainant alleged the location/timing/venue…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2304/3/10
Data & Publications Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Doctor v Forest Laboratories (AUTH/2304/3/10)
A doctor complained about a medical journal advertisement for Exorex Lotion (coal tar solution 5% v/w cutaneous emulsion) by Forest Laboratories UK Limited.The ad showed a young woman walking throu…
Clauses: NONE
2010 🔒 Subscribe
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