PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2303/3/10
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Flynn Pharma
ProStrakan complained about Flynn Pharma promotional materials for Actiq (oral transmucosal fentanyl citrate): a journal advertisement (International Journal of Palliative Nursing, Dec 2009; ref AC…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2302/3/10
Data & Publications Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Ferring
A senior hospital pharmacist complained about a “Dear Pharmacist” letter (ref GL/317/02/10) from Ferring about Glypressin Solution for Injection (terlipressin acetate), mailed to NHS hospital p…
2010 🔒 Subscribe
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AUTH/2301/3/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Anonymous GP v Lilly (AUTH/2301/3/10)
An anonymous, uncontactable GP alleged that two different Lilly representatives said a long-acting version of exenatide (Byetta) would be launched in the UK “within the next couple of months”.T…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2300/2/10
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
An ex-employee queried whether prescribing information (PI) in three AstraZeneca advertisements in the BMJ (20 February) was “clear and legible” under the Code.Ads concerned: Seroquel XL (queti…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2323/5/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous, non-contactable complainant challenged arrangements for a Saturday morning meeting in March 2010 at a luxury golf and spa resort hotel, sponsored by GlaxoSmithKline (GSK).The complain…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2316/5/10
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Flynn Pharma
A consultant in palliative medicine complained about a Flynn Pharma representative promoting Actiq (oral transmucosal fentanyl citrate) during a February meeting.The complainant alleged the represe…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2315/4/10
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Anonymous Employee v Merck Serono (AUTH/2315/4/10)
An anonymous, uncontactable key account manager alleged their manager set verbal “contact rate” targets that could only be met by breaching the ABPI Code.The complainant said performance would …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2313/4/10
Data & Publications Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Teva v Chiesi
2010 🔒 Subscribe
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AUTH/2311/4/10
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant alleged an AstraZeneca-sponsored meeting was misleading and promoted Seroquel (quetiapine) outside its marketing authorisation (borderline personality disorder).Seroquel wa…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2306/3/10
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer
A pharmacist complained that a Pfizer commercial account manager discussed the price of losartan in early February 2010 when it was not yet available as a generic, and said Pfizer did not yet have …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2305/3/10
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pfizer
A clinical pharmacist complained about a patient website produced and sponsored by Wyeth (www.menopausefacts.co.uk) about the risks and benefits of hormone replacement therapy (HRT).The website pre…
2010 🔒 Subscribe
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AUTH/2299/2/10
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Ferring
Shire complained about Ferring’s promotion of Pentasa (mesalazine) using three items used at the Gastro 2009 Congress in London: a “power of five” booklet (ref PEN/011/11/09v2), an A4 sheet, …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2298/2/10
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK Consumer Healthcare NiQuitin mailing
Johnson & Johnson complained about a December 2009 mailing (leaflet + covering letter; ref NCQ/SYN/KG/1109/01) promoting NiQuitin 21mg Clear Patch (NRT). The leaflet headline asked: “Which th…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2295/1/10
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Cephalon supplied 30 boxes of Schedule 2 Effentora to a hospital pain team via goods-in (AUTH/2295/1
An NHS trust chief pharmacist complained that 30 boxes of Effentora (fentanyl citrate buccal tablets) were delivered to a nurse in the pain team via the goods receiving department, rather than thro…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2294/1/10
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
Three complaints were made about AstraZeneca’s UK promotion of Seroquel (quetiapine), focused on a British Journal of Psychiatry advertisement (April 2004).The ad included the claim: “The only …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2359/9/10
Data & Publications Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Lincoln Medical
A pharmacist complained about a 6-page gate-fold detail aid (ref ANA/10-013) and a letter promoting Anapen (adrenaline auto-injector).The materials claimed Anapen had a longer shelf life than Epipe…
Clauses: 27.1,27.2
2010 🔒 Subscribe
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AUTH/2353/8/10
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Napp voluntary admission
Napp Pharmaceuticals voluntarily admitted it had provided business class air travel to 17 health professionals attending the 13th World Congress on Pain in Montreal (29 Aug–2 Sep 2010) as delegat…
Clauses: 9.1
2010 🔒 Subscribe
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AUTH/2349/8/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous, non-contactable group of practice nurses complained about the conduct of a Novo Nordisk representative and a representative from a devices company.Allegations included: the Novo Nordi…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2348/8/10
Off-label Promotion Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Norgine Movicol mailing
A general practitioner complained about a gate-folded promotional mailing for Movicol / Movicol Paediatric Plain (ref MO/10/1995) sent by Norgine.The mailing used prominent headlines such as “Bre…
Clauses: 3.2,4.1,9.1
2010 🔒 Subscribe
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AUTH/2327/6/10
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
MHRA v Grünenthal
The MHRA alerted the PMCPA that it was concerned Grünenthal was promoting unlicensed tapentadol (Palexia) to health professionals before marketing authorisation.MHRA knew from earlier corresponden…
2010 🔒 Subscribe
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AUTH/2347/8/10
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Bristol
An anonymous, non-contactable GP alleged Bristol-Myers Squibb (BMS) asked its field force to get GPs to prescribe saxagliptin (Onglyza) for a pre-determined number of patients within set time perio…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2345/8/10
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi
A medicines management team leader complained on behalf of a local healthcare consortium about an alleged statement made by a Daiichi-Sankyo representative promoting Olmetec (olmesartan).The allega…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2344/8/10
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Anonymous v Sanofi-Aventis (AUTH/2344/8/10)
An anonymous complainant alleged a Sanofi-Aventis representative had an inappropriate discussion with a consultant in a cardiology reception area.The complainant said the representative discussed C…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2340/7/10
Social Media & Digital Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Dexcel Pharma
Novartis complained about Dexcel Pharma’s promotion of Deximune (ciclosporin) via a mailing (DEX/10/0013) and an online detail aid (DEX/10/0001).The materials stated patients could be started on,…
Clauses: 4.3,9.1
2010 🔒 Subscribe
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