PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2255/8/09
Off-label Promotion Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Stiefel
A general practitioner and a pharmacist complained about an insert on managing mild to moderate acne vulgaris published in GP journal.The insert was described as being “Provided as a service to m…
2009 🔒 Subscribe
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AUTH/2253/7/09
Data & Publications Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen-Cilag
A consultant psychiatrist complained about promotion of Risperdal Consta (prolonged release risperidone) by Janssen-Cilag.The representative showed a PowerPoint/electronic detail aid section discus…
Clauses: 9.1
2009 🔒 Subscribe
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AUTH/2252/7/09
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
CV Therapeutics Europe
A hospital professor completed a reply-paid card requesting information about Ranexa (ranolazine) and a USB memory stick.On 17 July 2009, a sales representative (with a colleague/line manager) arri…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2251/7/09
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Cephalon
A health professional alleged a Cephalon representative promoted sublingual administration of Effentora (buccal fentanyl citrate) as a product benefit.Effentora was indicated for breakthrough pain …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2250/7/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK travel health “pricing proposal” treated as promotion
GSK voluntarily admitted an inadvertent ABPI Code breach relating to a travel health pricing proposal created by a field representative and provided to a local buying group.A practice manager reque…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2249/7/09
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GSK Avodart
A consultant urological surgeon complained about GlaxoSmithKline (GSK) representatives promoting Avodart (dutasteride).In a meeting, the surgeon asked whether there had been any comparative studies…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2248/7/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Astellas Pharma
A member of the public alleged two Astellas representatives sponsored lunch meetings with no educational content.The complainant also alleged one representative ran large stand meetings and logged …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2246/7/09
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis
Roche complained about a Novartis promotional leavepiece for Zometa (iv zoledronic acid) aimed at metastatic breast cancer. The leavepiece used the strapline “Protects them to the bone”, which …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2245/6/09
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A Primary Care Trust (PCT) prescribing support unit complained about a Lundbeck letter about Cipralex (escitalopram) sent to a hospital physician (ref 0409/ESC/342/905).The PCT newsletter said esci…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2244/6/09
Off-label Promotion Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Stiefel
A GP and a pharmacist complained about Stiefel’s promotion of Duac Once Daily Gel (clindamycin 1%/benzoyl peroxide 5%).Materials included: GP leavepiece (DU:7076UK), pharmacist leavepiece (DU:E71…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2241/6/09
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lilly
Two consultants in child and adolescent psychiatry complained about Lilly’s Strattera (atomoxetine) Support Service and a letter asking clinicians to recruit patients.They alleged the service inv…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2231/5/09
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
Bayer complained about Boehringer Ingelheim’s promotion of Pradaxa (dabigatran).Two items were at issue: (1) a medical information letter sent by Boehringer Ingelheim’s medical information depa…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2243/6/09
Patient Organisations Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Anonymous v Takeda
An anonymous, non-contactable complainant raised concerns about Takeda UK’s sponsorship (funding) of third-party diabetes “One Stop Shops” intended to complete annual diabetes checks in one a…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2240/6/09
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche press release linked to lay press coverage of MabThera (rituximab) in early RA
A regulatory affairs consultant/scientist-writer complained about UK lay press articles (The Daily Telegraph and The Times) and TV coverage (16 June 2009) discussing early use of MabThera (rituxima…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2239/6/09
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bracco letter about US
A hospital consultant radiologist complained about an unsolicited letter dated 21 April 2009 from Bracco UK Ltd.The complainant alleged the letter was sent to radiology centres across the UK to inf…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2238/6/09
Data & Publications Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Shire misleadingly presented Mezavant XL “68% maintained remission” claim (AUTH/2238/6/09)
Procter & Gamble complained that Shire’s promotional leavepieces for Mezavant XL (mesalazine prolonged release) presented maintenance-of-remission data in a misleading way.Two leavepieces (UK…
Clauses: 9.1
2009 🔒 Subscribe
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AUTH/2236/6/09
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi-Aventis dinner with oncology
A pharmacist complained that a Sanofi-Aventis representative took members of a local oncology team to dinner at a restaurant on 17 June 2008; those involved told the complainant the evening was pur…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2233/5/09
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Leo Pharma
An anonymous GP complained that Leo Pharma invited him to a GP meeting at a venue with a “5 star” rating and an exhibition/visitor centre element, which he believed breached the Code.The compla…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2232/5/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Cephalon
An anonymous former Cephalon representative complained about training for representatives promoting Effentora (fentanyl buccal tablet), focused on the Effentora launch meeting (12–15 January 2009…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2230/5/09
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
An anonymous, uncontactable complainant (described as a local GP) alleged an AstraZeneca representative told a practice manager the surgery could make “a great saving” by ordering consumable/di…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2229/5/09
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca
AstraZeneca made a voluntary admission about an internal email sent to representatives about inviting customers to attend the American Urological Association (AUA) meeting in the US.The email state…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2226/4/09
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Allergan
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2225/4/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Astellas
An anonymous, non-contactable doctor complained about arrangements for Astellas’ annual transplantation “Summer Workshop/Summer School”.The complainant alleged the meeting had become associat…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2224/4/09
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A professor of cardiology complained about a Cozaar (losartan) journal advertisement by Merck Sharp & Dohme, headed “Cozaar: The facts”, which appeared (inter alia) in the BMJ.The complaina…
Clauses: NONE
2009 🔒 Subscribe
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