PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2102/3/08
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Meda Pharmaceuticals
An anonymous company representative complained about Meda Pharmaceuticals Limited’s promotion of Aldara (imiquimod cream) and the activities of its representatives.Concerns included: (1) call-rat…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2101/2/08
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GSK diabetes partnership contract and voicemail implied funding was linked to Avandamet protocol pla
An anonymous employee of GlaxoSmithKline (GSK) complained about arrangements for a Diabetes Healthcare Partnership (HCP) between GSK and a primary healthcare service company delivering services und…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2099/2/08
Certification & Approval Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Roche
A former Roche employee complained about (1) supply of Xenical (orlistat) to a bogus health professional and (2) Roche funding of a clinic (Case AUTH/2099/2/08).An article in the Financial Times (1…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2097/2/08
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Trinity
Teva UK Limited complained about Trinity-Chiesi Pharmaceuticals Ltd’s Clinic Support Service (CSS), focusing on two CSS pharmacist forms (ref TRCSS20040235) dated 2 and 24 October 2007.The forms,…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2095/2/08
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Encysive
Actelion Pharmaceuticals UK Ltd complained about a pilot clinical and cost effectiveness scheme run by Encysive (UK) Limited for Thelin (sitaxentan) in pulmonary arterial hypertension (PAH) patient…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2093/1/08
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer Lipitor
A general practitioner complained about a Lipitor (atorvastatin) journal advertisement (ref LIP2933e) issued by Pfizer Limited.The advertisement showed a photograph of a fireman with text including…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2091/1/08
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Guerbet Laboratories Ltd — Dotarem (gadoteric acid)
GE Healthcare complained about an exhibition panel used by Guerbet Laboratories Ltd to promote Dotarem (gadoteric acid) carrying the claim: “Dotarem The MR Gadolinium Complex with the highest Sta…
Clauses: 7.2,7.3,7.4
2008 🔒 Subscribe
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AUTH/2151/7/08
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly 40over40 erectile dysfunction awareness campaign
The Financial Times (29 July) criticised Lilly’s “40over40” erectile dysfunction (ED) awareness campaign; the Director took this up as a complaint under the Code.The campaign included televis…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2162/8/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/2162/8/08 ProStrakan v Galen
ProStrakan complained about Galen’s promotion of Calceos (calcium/vitamin D3) via a six-page, gatefolded leavepiece and a letter to a hospital consultant.ProStrakan supplied Adcal-D3 and said int…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2160/8/08
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Wyeth v Roche and Chugai
Wyeth complained about Roche Products Ltd and Chugai Pharma Europe Ltd media activities regarding unlicensed Actemra (tocilizumab), being co-developed for rheumatoid arthritis.Inter-company dialogu…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2157/8/08
Off-label Promotion Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi-Aventis — Acomplia (rimonabant)
A practice pharmacist complained about a four-page leavepiece, “Nice news for Norman”, promoting Acomplia (rimonabant), left by a Sanofi-Aventis representative.The complainant alleged the front…
Clauses: 7.2
2008 🔒 Subscribe
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AUTH/2156/8/08
HCP Hospitality & Meetings Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD Ltd — Gardasil; Cervarix (context)
GlaxoSmithKline UK Ltd complained about a letter (ref 0608 UK11970) sent to health professionals on 18 June by Sanofi Pasteur MSD Ltd.The context was the Department of Health (DoH) awarding the nat…
Clauses: 3.2,4.1,4.10,9.1
2008 🔒 Subscribe
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AUTH/2153/8/08
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Procter & Gamble Pharmaceuticals UK, Limited — Actonel (risedronate); Didronel PMO (etidronate)
A prescribing support pharmacist complained about an Actonel (risedronate) leavepiece (ref ACT3987) issued by Procter & Gamble Pharmaceuticals UK, Limited.Procter & Gamble also marketed Did…
Clauses: 7.2,10.2
2008 🔒 Subscribe
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AUTH/2152/8/08
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
Novo Nordisk complained about a mailer and two leavepieces produced by Sanofi-Aventis promoting Lantus (insulin glargine); Novo Nordisk marketed Levemir (insulin detemir).Mailer (LAN08/1041) used o…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2150/7/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Pfizer
A general practitioner complained about two Pfizer advertisements for Toviaz (fesoterodine) comparing efficacy with tolterodine ER (Detrusitol) for overactive bladder syndrome (OAB).The advertiseme…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2149/8/08
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Syner-Med
A freelance medical writer complained about the promotion of Ferinject (ferric carboxymaltose) by Syner-Med (Pharmaceutical Products) Limited at the British Renal Society (BRS) meeting in Glasgow o…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2148/7/08
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Trinity
AstraZeneca UK Limited complained about a cost comparison chart used by Trinity-Chiesi Pharmaceuticals Ltd to promote Fostair (beclometasone 100mcg/formoterol 6mcg) for asthma.The chart compared Fo…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2147/7/08
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
GlaxoSmithKline (GSK) complained about a Sanofi Pasteur MSD press release titled “School girls in the UK will not benefit from the World’s leading four type human papillomavirus (HPV) vaccine, …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2146/7/08
HCP Hospitality & Meetings Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi-Aventis
The chief pharmacist at a primary care trust complained about the promotion of Plavix (clopidogrel) by Sanofi-Aventis and the conduct of its representative.Materials at issue were a leavepiece and …
Clauses: 9.1,9.2
2008 🔒 Subscribe
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AUTH/2144/7/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Syner-Med (Pharmaceutical Products) Limited — Venofer (injectable iron preparation; iron sucrose)
A nurse complained about a lunchtime educational meeting/symposium organised/sponsored by Syner-Med at the British Renal Society (BRS) meeting.The complaint related to a Q&A discussion about sa…
Clauses: 7.2,7.9,7.10
2008 🔒 Subscribe
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AUTH/2143/7/08
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Syner-Med detail
A nurse complained about information provided at a Syner-Med exhibition stand about Ferinject (ferric carboxymaltose), an injectable iron preparation, and about a detail aid titled “The next gene…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2142/7/08
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer Limited — Champix (varenicline); NiQuitin Clear Patch (nicotine)
GlaxoSmithKline Consumer Healthcare complained about a Champix (varenicline) detail aid issued by Pfizer Limited; GSK marketed NiQuitin Clear Patch (nicotine) and both products were indicated for s…
Clauses: 7.2,7.3,4.2,7.9
2008 🔒 Subscribe
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AUTH/2141/7/08
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
Novo Nordisk complained about Sanofi-Aventis’ promotion of Lantus (insulin glargine); Novo Nordisk marketed Levemir (insulin detemir).Materials: four leavepieces (LAN07/1333; LAN08/1037; LAN08/10…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2139/7/08
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
A consultant rheumatologist complained about a meeting broadcast on the Internet from the Royal College of Physicians (RCP) on 19 June, sponsored by Roche Products Limited.The complainant queried R…
Clauses: NONE
2008 🔒 Subscribe
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