PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
🔒 Subscribers only
AUTH/2138/7/08
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare (UK) Limited — Gaviscon Advance (sodium alginate and potassium bicarbonate)
A public health physician complained about two advertisements for Gaviscon Advance (sodium alginate and potassium bicarbonate) issued by Reckitt Benckiser Healthcare (UK) Limited and published in t…
Clauses: 7.2
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2137/6/08
Off-label Promotion Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Ranbaxy Europe Ltd — Co-Cyprindiol (cyproterone acetate and ethinyloestradiol); isotretinoin 20mg capsules; erythromycin 250mg tablets
A consultant dermatologist complained about a ‘Dear Sir or Madam’ letter from Ranbaxy Europe Ltd about Co-Cyprindiol (cyproterone acetate and ethinyloestradiol).The complainant believed the let…
Clauses: 7.2,4.3
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2135/6/08
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Bayer Schering Pharma — Betaferon (interferon beta-1b)
An anaesthetist complained about an advertisement placed in The Economist (week of 23 June) by Bayer Schering Pharma.The advertisement was headed “Fighting Multiple Sclerosis” and included the …
Clauses: 20.1,20.2,9.1,2
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2131/6/08
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Grünenthal Ltd — Versatis (lidocaine medicated plaster)
A community pharmacist complained about a Grünenthal representative’s promotion of Versatis (lidocaine medicated plaster) during a pharmacy visit in June 2008.The representative was alleged to h…
Clauses: 7.2,7.4,7.5
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2130/6/08
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Pfizer Limited — Toviaz (fesoterodine fumarate); Detrusitol (tolterodine)
A general practitioner complained about a Pfizer Limited advertisement (ref TOV097b) for Toviaz (fesoterodine fumarate) placed in GP, 6 June.Pfizer also marketed Detrusitol (tolterodine); both prod…
Clauses: 4.1,7.2,7.10
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2126/5/08
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/2126/5/08 Procter & Gamble v Servier Laboratories
Procter & Gamble Pharmaceuticals UK, Limited complained that Servier Laboratories Ltd disseminated misleading and disparaging information about oral bisphosphonates, including Actonel (risedron…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2125/5/08
Off-label Promotion Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Takeda Europe Actos (pioglitazone) journal advertisement
GlaxoSmithKline UK Ltd complained about an advertisement (ref ACT179) for Actos (pioglitazone) placed by Takeda Pharmaceuticals Europe Limited in Diabetologia, April 2008 (and reprinted in the May …
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2123/5/08
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sandoz
A general practitioner complained about large “junk” emails sent by/for Sandoz which filled clinical inboxes and slowed computers.The complainant said attempts to stop receipt were unsuccessful…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2115/4/08
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AUTH/2115/4/08 Roche v GlaxoSmithKline
Roche complained about two GlaxoSmithKline (GSK) corporate press releases for Tykerb/Tyverb (lapatinib) posted on www.gsk.com.Tykerb was licensed in the US; Tyverb was the registered brand name for…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2089/1/08
Data & Publications Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Goldshield
A general practitioner complained that Goldshield Pharmaceuticals, via an agency, sent an unsolicited email about MacroBid (nitrofurantoin) to his NHS email address.The GP said he had not knowingly…
Clauses: 9.9
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2077/1/08
Off-label Promotion Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GP v Pfizer
A general practitioner complained about a Pfizer GP mailing that included a promotional leaflet and a wholly separate reply-paid card offering an Arthrotec memory stick.The reply-paid card was head…
Clauses: 9.1,9.2
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2193/12/08
Patient Organisations Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Merck Serono
An anonymous, non-contactable complainant alleged Merck Serono encouraged representatives to promote Pergoveris (follitropin alfa/lutropin alfa) outside its licence.The allegation related to two em…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2195/12/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Otsuka
A general practice complained about an email sent by an Otsuka representative to the practice manager.The email (sent from one work email address to another, at around 2:30am) contained profane and…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2192/12/08
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer voluntary admission
Pfizer voluntarily admitted it had breached the undertaking and assurance given in Case AUTH/2093/1/08 after the Lipitor “fireman” journal advertisement (previously ruled in breach in May 2008)…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2191/12/08
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche misleading comparative and “cost-effective” claims in Bondronat hospital detail aid (Novartis
Novartis complained about a Roche hospital detail aid for Bondronat (ibandronic acid) (P116402; prepared March 2007; considered under the 2008 Code).The detail aid was titled “Time for a change?�…
Clauses: 9.1,9.2,9.4
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2190/12/08
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
Two anonymous, non-contactable hospital health professionals complained about the conduct of the same AstraZeneca representative.Both alleged the representative initiated discussion about the unpub…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2189/12/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
A senior partner in a two-handed GP practice complained that his partner and a receptionist had authorised ProStrakan (via an agency) to run a calcium and vitamin D service/“survey”.The complai…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2183/11/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
Merz (Xeomin) complained that UK Allergan representatives promoting Botox told physicians Xeomin was only ~70% as potent as Botox, including an alleged dosing ratio of 0.7:1.Merz linked the field r…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2182/11/08
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Stiefel Laboratories
Genus (supplier of Cetraben) complained about Stiefel’s marketing of Oilatum Cream.Genus said it received an email (13 October) from a primary care trust (PCT) stating Stiefel had offered a rebat…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2188/12/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Ashfield In2Focus
A General Practitioner complained about the conduct of a representative associated with Ashfield In2Focus.The complaint was considered under the ABPI Code of Practice (Applicable Code year: 2008).T…
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2177/10/08
Data & Publications Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Merz Pharma
Allergan complained about a Merz Pharma UK Ltd leavepiece for Xeomin (Botulinum neurotoxin type A) (ref 1056/XEO/MAY/2008/SM).The leavepiece headline stated: “The first Botulinum neurotoxin free …
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2164/9/08
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Takeda
Merck Sharp & Dohme complained about a two-page journal advertisement (ref AB080313) for Actos (pioglitazone) and Competact (pioglitazone/metformin) issued by Takeda UK Limited, which appeared …
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2140/7/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
UCB Pharma
A consultant physician complained about the availability of Neupro.The PMCPA determined the matter was outwith the scope of the ABPI Code of Practice.
Clauses: NONE
2008 🔒 Subscribe
🔒 Subscribers only
AUTH/2145/7/08
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Guerbet
GE Healthcare complained about information on a website associated with Guerbet.The PMCPA considered whether the matter fell within the scope of the ABPI Code of Practice.
Clauses: NONE
2008 🔒 Subscribe
← Prev 59 60 61 62 63 64 65 Next → Page 62 of 73 — 1752 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews