PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2186/11/08
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
A pharmacist practitioner complained about a Crestor (rosuvastatin) advertisement placed by AstraZeneca in GP, 7 November.The ad showed a very small dartboard and the strapline: “Finding choleste…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2185/11/08
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Schering-Plough
A pharmacist practitioner complained about a NeoClarityn (desloratadine) advertisement placed in GP (7 November) by Schering-Plough.The ad headline was “Triple stopping power for allergic rhiniti…
Clauses: 3.2,4.1
2008 🔒 Subscribe
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AUTH/2184/11/08
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer
A Primary Care Trust head of medicines management and a GP medical advisor/GP complained about a Pfizer journal advertisement for Lipitor (atorvastatin) placed in Guidelines in Practice (ref LIP305…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2180/11/08
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AUTH/2180/11/08 & AUTH/2181/11/08
An Associate Director (Pharmacy Policy & Prescribing) at a teaching primary care trust complained about a Pulse journal advertisement for Ezetrol (ezetimibe) issued by Merck Sharp & Dohme a…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2179/10/08
Data & Publications Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer
A pharmacist head of prescribing team complained about a Pfizer Lipitor (atorvastatin) mailing (single A4 sheet; ref LIP3086).The mailer headline stated: “Lipitor: an evidence-based choice for lo…
Clauses: 9.1,9.2
2008 🔒 Subscribe
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AUTH/2178/10/08
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Anonymous v GlaxoSmithKline
An anonymous, non-contactable complainant queried whether GlaxoSmithKline’s patient outcomes and information service (POINTS) complied with the ABPI Code.Concerns included: a complex authorisatio…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2176/10/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Nurse v Schering-Plough (AUTH/2176/10/08)
A nurse complained about her suspension by a third-party service provider involved in an Infusion Service Facilitation (ISF) nurse advisor programme carried out on behalf of Schering-Plough.The nur…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2175/10/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan osteoporosis “audit” service
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2174/10/08
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Merck Serono
An anonymous, uncontactable complainant raised concerns about Merck Serono’s sponsorship of an “INSIGHTS” fertility nurse meeting (1–3 October 2008, Brighton).Allegations included: an after…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2173/10/08
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Syner
A nurse complained about a revised Ferinject (ferric carboxymaltose) detail aid titled “The next generation of intravenous iron” (ref F17) issued by Syner-Med.Page 1 listed features of the “n…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2172/10/08
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer Schering Pharma
Boehringer Ingelheim complained that Bayer Schering Pharma promoted Xarelto (rivaroxaban) before it received a UK marketing authorisation (MA granted 1 October 2008).At the Irish Orthopaedic Associ…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2171/9/08
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Abbott
Abbott voluntarily admitted that a sales representative sent an email about Synagis (palivizumab) to a number of health professionals that breached the ABPI Code.The email followed a meeting where …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2170/9/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Syner-Med Ferinject brochure
A senior hospital nurse complained about a two-page brochure, “Anaemia Service… Redesigning Provision” (ref F09/07-05-08-045) for Ferinject (ferric carboxymaltose), produced by Syner-Med.The …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2169/9/08
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GE Healthcare v Bracco
GE Healthcare complained that Bracco’s promotion of Niopam (iopamidol) using the IMPACT study (Barrett et al 2006) omitted pertinent information about the study’s conduct, design and analysis.B…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2168/9/08
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis
Roche complained about Novartis’ promotion of Zometa (zoledronic acid) on an exhibition panel at the VII International Meeting on Cancer Induced Bone Disease (Edinburgh, 29 June–2 July 2008).Th…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2167/9/08
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer breached the Code over Toviaz superiority and “new step” claims (Astellas complaint)
Astellas complained about Pfizer’s promotion of Toviaz (fesoterodine). Pfizer also supplied Detrusitol (tolterodine).Issue 1: After agreeing (17 June) to include Detrusitol prescribing informatio…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2165/9/08
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Roche Pulmozyme cystic
An anonymous Roche employee complained about a cystic fibrosis (CF) patient adherence and incentive programme run since 2004 for Pulmozyme (dornase alpha).Children/teenagers (aimed at ages 8–16) …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2158/8/08
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
A pharmacist practitioner complained that Sanofi-Aventis did not respond after he returned a reply-paid card for Acomplia (rimonabant).The card stated NICE had recommended Acomplia for obesity and …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2105/3/08
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Procter & Gamble
An anonymous doctor complained about a poster in a hospital outpatients department recruiting patients to the “CODA Trial – Colitis: Once daily Asacol”.The complainant said the poster led to …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2098/2/08
Patient Organisations Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
Following inter-company dialogue (and a complaint from GlaxoSmithKline UK Limited), Roche voluntarily admitted that a one-page piece placed in the 2007 edition of In The Pink magazine promoted pres…
Clauses: 9.1
2008 🔒 Subscribe
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AUTH/2096/1/08
Data & Publications Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Trinity-Chiesi breach
An anonymous complainant challenged a Prescriber (January 2008) journal advertisement for Fostair (beclometasone and formoterol) (ref TRFOS20070526).The allegation: the non-proprietary name was not…
Clauses: 4.3
2008 🔒 Subscribe
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AUTH/2094/1/08
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Servier
A prescribing adviser on one of the Channel Islands complained about Servier’s conduct relating to Procoralan (ivabradine) samples and heart rate monitors.Procoralan had been turned down for incl…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2092/1/08
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Lilly
Bayer Schering Pharma complained that Eli Lilly may have promoted Cialis (tadalafil) for an unlicensed cardiovascular-related indication and an unlicensed dosage.The complaint relied on market rese…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2088/1/08
Data & Publications Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca breached Clause 9.9 after GP received unsolicited promotional email about Crestor via an
A general practitioner (GP) received an unsolicited email about Crestor (rosuvastatin) to their NHS email address.The GP said they had not knowingly signed up to receive information from AstraZenec…
Clauses: 9.9
2008 🔒 Subscribe
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