PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2068/11/07
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Serono breached Clause 19.1 after accommodating UK delegates in a luxury 5-star Prague hotel (
Bayer Schering Pharma complained about hospitality provided by Merck Serono to UK-sponsored delegates attending ECTRIMS (10–14 Oct 2007) in Prague.Merck Serono accommodated delegates in a city-ce…
Clauses: 19.1
2007 🔒 Subscribe
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AUTH/2067/11/07
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer ‘Serious Quitters’ campaign
Johnson & Johnson complained that Pfizer’s ‘Serious Quitters’ smoking cessation campaign indirectly promoted Champix (varenicline), a prescription only medicine, to the public.The campaig…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2064/11/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
A general practitioner complained that a Roche representative had offered to provide a Christmas lunch for the primary care team, allegedly amounting to sponsorship of a meeting wholly of a social …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2063/10/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Abbott advisory board invite
A consultant physician complained about an invitation from Abbott to attend a renal care advisory board (Zemplar/paricalcitol) with an honorarium of £500 for a 6-hour session, plus travel/accommod…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2061/10/07
Data & Publications Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Wyeth v Lilly & Boehringer Ingelheim
Wyeth complained about comparative efficacy claims in a primary care detail aid for Cymbalta (duloxetine) issued by Lilly and Boehringer Ingelheim (the Alliance), comparing it with venlafaxine XL (…
Clauses: 4.1
2007 🔒 Subscribe
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AUTH/2059/10/07
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen-Cilag
A primary care trust medicines management director complained about a Janssen-Cilag journal advertisement for Risperdal Consta (risperidone, long-acting injection) (ref RISP/C/06-0038).The ad showe…
Clauses: 3.2,4.2
2007 🔒 Subscribe
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AUTH/2057/10/07
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK v Gilead
GlaxoSmithKline (GSK) complained about Gilead’s promotion of Truvada (emtricitabine/tenofovir) using two “Study highlights: BICOMBO” leavepieces: one on efficacy outcomes and one on safety ou…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2056/10/07
Data & Publications Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Eli Lilly v Novo Nordisk
Eli Lilly complained about a Novo Nordisk journal advertisement for Levemir (insulin detemir) in Diabetes Update, Autumn 2007 (ref UK/LM/0707/0052).The ad used an underwater photo of five overweigh…
Clauses: 9.1,4.2
2007 🔒 Subscribe
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AUTH/2054/10/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous telephone caller alleged Sanofi-Aventis was asking representatives to breach the Code by making their bonus dependent on seeing key customers 9–12 times.The complainant alleged that,…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2053/10/07
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
GlaxoSmithKline (GSK) complained about an AstraZeneca UK leavepiece for Symbicort (budesonide/formoterol) explaining Symbicort SMART (Maintenance And Reliever Therapy in one inhaler).The leavepiece…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2052/10/07
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
A member of the public with rheumatoid arthritis complained about a Roche advertisement for MabThera (rituximab) placed in the BMJ (29 September).The ad featured a black-and-white photo of an athle…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2038/8/07
Patient Organisations Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Sanofi-Aventis
Novo Nordisk complained about a one-off UK mailing (May 2007) sent by Sanofi-Aventis to health professionals promoting Lantus (insulin glargine) versus Levemir (insulin detemir). The mailing used o…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2037/8/07
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva educational meeting on
A pharmaceutical adviser at a Primary Care Trust (PCT) complained about statements made by Teva’s medical director at a Teva-organised educational meeting (“How to Improve Asthma in General Pra…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2046/9/07
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
GlaxoSmithKline
Takeda complained about a GlaxoSmithKline (GSK) press release posted on 30 July 2007 on GSK’s global corporate website (www.gsk.com) (also on www.usa.gsk.com) titled “GlaxoSmithKline presents A…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2045/9/07
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Eli Lilly complained about a double-page Pulse (Aug 2007) “Advertisement Feature” for Levemir (insulin detemir), styled as an advertorial: “Levemir in type 2 diabetes an overview for primary …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2005/5/07
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Pfizer
A general practitioner complained about a Pfizer journal advertisement for Celebrex (celecoxib) published in Geriatric Medicine, May 2007 (ad code COX459h).The complaint focused on the line “I ne…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1999/5/07
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Pfizer
Allergan complained about arrangements for two meetings during the American Academy of Ophthalmology (AAO) annual meeting in Las Vegas (9–11 Nov 2006), sponsored by Pfizer Inc (Pfizer Limited’s…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1998/8/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous GP complained about a meeting invitation issued by two Merck Sharp & Dohme (MSD) representatives, describing it as “one of the most unprofessional invitations” and saying it to…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1996/4/07
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
GlaxoSmithKline
Roche complained about alleged pre-licence promotion of Tykerb (lapatinib) by GlaxoSmithKline (GSK).A ‘Coming soon … Tykerb’ advertisement appeared in the January 2007 issue of The Oncologist…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1995/4/07
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Wyeth
An anonymous complainant alleged inappropriate hospitality linked to a June 2007 meeting of the Midlands Psychiatric Research Group (also referred to as ‘West Midland Research Group’).Allegatio…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1994/4/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen
An anonymous complainant alleged inappropriate hospitality linked to an “international conference” run by the “West Midland Research Group”, including free hotel, food and an evening cultur…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1993/4/07
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant alleged inappropriate hospitality linked to a June 2007 meeting of the Midlands Psychiatric Research Group (MPRG), suggesting it was more of a social “get-together” wit…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1987/4/07
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
A prescribing advisor complained about a journal advertisement (ref CRES11768) for Crestor (rosuvastatin) by AstraZeneca UK Limited, published in Pharmacy in Practice (March/April).The ad stated: �…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1986/4/07
Data & Publications Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca v GlaxoSmithKline (AUTH/1986/4/07)
AstraZeneca complained about GlaxoSmithKline (GSK) cost comparisons between AstraZeneca’s Symbicort (budesonide/formoterol) and GSK’s Seretide (salmeterol/fluticasone propionate).Two promotiona…
Clauses: 9.1,26.1
2007 🔒 Subscribe
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