PMCPA Case Library

1,752 PMCPA Rulings.
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The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/1984/4/07
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/1984/4/07 & AUTH/1985/4/07
An anonymous consultant physician complained about a promotional leavepiece for Actonel (risedronate sodium) issued by Sanofi-Aventis and Procter & Gamble as the Alliance for Better Bone Health…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2049/9/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GSK and Roche
GlaxoSmithKline (GSK) and Roche had previously given undertakings (in Cases AUTH/1971/3/07 and AUTH/1972/3/07) not to use the Bonviva (ibandronic acid) claim/strapline “Building Bones” after 13…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1981/3/07
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ALK-Abelló
A consultant in respiratory medicine complained about receiving several unsolicited emails from ALK-Abelló (UK) Limited about Grazax (SQ-T oral lyophilisate), plus an “absolute barrage” of inf…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1978/3/07
Off-label Promotion Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Takeda
A PCT assistant director (medicines management) complained about a Takeda mailing titled ‘Reducing Hypertension Spend in … PCT’ promoting Amias (candesartan) via local cost-saving messages.Th…
2007 🔒 Subscribe
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AUTH/1976/3/07
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
A general practitioner complained about a Sanofi-Aventis journal advertisement for Acomplia (rimonabant) published in Update (March 2007) (ref ACO 07/1049).The ad highlighted three cardiometabolic …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1974/3/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous group of Merck Sharp & Dohme (MSD) employees complained about (1) provision of a service (a forearm DEXA placement initiative run 2002–2004 by the FROSST sales division) and (2) …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1968/2/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Anonymous v Genus and ProStrakan
An anonymous complainant challenged a Prescriber journal advertisement (5 February) for Tabphyn MR (tamsulosin) featuring the claim: “Spend fewer pennies on the treatment of BPH”.The complainan…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1962/2/07
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A primary care trust (PCT) pharmaceutical adviser complained about a report/presentation titled “Budget Impact Model for Asthma & COPD” (ref SYMB 06 P10639) relating to Symbicort (budesonid…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1960/2/07
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Grünenthal Versatis BMJ ad
A consultant in anaesthesia and pain management complained about a BMJ advertisement for Versatis (lidocaine medicated plaster) by Grünenthal (ref 042/GRTUK/VERS 12/06-12/08).The complainant alleg…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1951/2/07
Patient Organisations Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
Five letters in The Pharmaceutical Journal (3 Feb 2007) criticised a 12-page insert distributed with the journal (20 Jan 2007) titled “The new NICE guidance on the use of statins in practice – …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1950/1/07
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over misleading Casodex 150 claim; inadequate Code briefing upheld (A
A former AstraZeneca employee complained about promotion of Casodex 150 (bicalutamide), including claims of efficacy vs castration, representative call metrics, and lack of advice on staying within…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1941/1/07
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca v Altana (AUTH/1941/1/07)
AstraZeneca complained about Altana Pharma’s promotion of Protium (pantoprazole) versus Nexium (esomeprazole).Materials: two mailings (PAN208/071205/P; PAN291/020806/P) and a clinical paper summa…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2055/10/07
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
UCB Pharma advertorial in The Times supplement promoted POMs to the public (Keppra, Neupro)
UCB Pharma voluntarily alerted the PMCPA to an advertisement/advertorial placed in a Parkinson’s Disease supplement distributed with The Times (7 September 2007) that referred to Keppra (levetira…
Clauses: 9.1,23.1
2007 🔒 Subscribe
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AUTH/1982/3/07
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva
An anonymous reader complained about a Teva UK Limited journal advertisement for Qvar (beclomethasone diproprionate) published in Pulse (ref IV/QV/AD/02/07).The complaint alleged the ad prominently…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1975/3/07
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Allergan
Pfizer complained that two UK ophthalmologists said Allergan UK invited them and paid all expenses for a helicopter trip to the Grand Canyon during the American Academy of Ophthalmology (AAO) meeti…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1973/3/07
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
The PMCPA Director noted a Financial Times article (17 Feb) criticising Bayer’s SortEDin10 erectile dysfunction (ED) disease awareness campaign and contacted the author (a general practitioner).T…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1970/3/07
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer
A general practitioner complained about a Pfizer mailing for Exubera (inhaled insulin human) (ref EXU812a).The mailing included a letter, a reply paid card and a copy of the Exubera summary of prod…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1967/2/07
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis
The head of prescribing and pharmacy services at a primary care trust (PCT) complained that a Novartis representative stated at a surgery that Exforge (amlodipine/valsartan) was endorsed by the PCT…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1966/2/07
Data & Publications Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ALK-Abelló
A general practitioner complained about the strapline “Curing Allergy” appearing in the company logo on a ‘Dear Doctor’ letter (ref 077E) promoting the EpiPen twin pack.The letter (headed �…
Clauses: 9.1
2007 🔒 Subscribe
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AUTH/1964/2/07
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Boehringer Ingelheim and Lilly
A general practitioner complained about a Cymbalta (duloxetine) promotional leavepiece (ref CYM637) issued by Boehringer Ingelheim Limited and Eli Lilly and Company Limited.The leavepiece was a sin…
Clauses: 4.1
2007 🔒 Subscribe
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AUTH/1963/2/07
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GlaxoSmithKline
A complainant alleged a GlaxoSmithKline (GSK) representative installed software (“downloaded a disc”) onto a GP practice system and, with the practice nurse’s knowledge, chose which patients …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1961/2/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Serono
An anonymous consultant gynaecologist complained about Serono inviting “quite a few” gynaecologists to international scientific conferences abroad (eg ESHRE), with all expenses paid, often in �…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1959/2/07
Data & Publications Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Grünenthal
A medicines information pharmacist complained about a 12-page brochure: “Overview and Budget Impact Bulletin: Versatis (5% lidocaine medicated plaster) for localised pain of post-herpetic neuralg…
2007 🔒 Subscribe
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AUTH/1957/2/07
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi-Aventis held responsible for athlete’s positive Lantus comments to the public at a hospital f
An anonymous mother of a child with type 1 diabetes attended a local hospital fun day.Parents were invited to a presentation on “sports and insulin”.An athlete speaker (a known Lantus user) rep…
Clauses: NONE
2007 🔒 Subscribe
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