PMCPA Case Library

1,752 PMCPA Rulings.
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The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/1956/2/07
Social Media & Digital Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GP v Pfizer
A general practitioner complained about a full-page BMJ journal advertisement (ref EXU658M) for Exubera (inhaled insulin human) issued by Pfizer.The ad ran in the BMJ on 16 December 2006 and 2, 6 a…
2007 🔒 Subscribe
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AUTH/1948/1/07
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Pfizer & Boehringer Ingelheim
A general practitioner complained about a journal advertisement for Spiriva (tiotropium), co-promoted by Pfizer Limited and Boehringer Ingelheim Limited (ad ref SPI/SPV 1445).The ad headline claim …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1947/1/07
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
PCT head of prescribing complaint about missed appointment by AstraZeneca representative (No breach)
The head of prescribing at a primary care trust (PCT) complained about the conduct of a representative (now employed by AstraZeneca) who failed to keep an appointment.The representative had previou…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1946/1/07
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare
Pfizer Consumer Healthcare complained about a two-page ‘Quick Guide’ bound-in insert in The Practitioner (Nov 2006) titled ‘Best practice in childhood fever – the comfort cycle’.The inser…
Clauses: 9.1,9.2,9.3
2007 🔒 Subscribe
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AUTH/1945/1/07
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis
Novartis voluntarily advised the PMCPA that an advertisement/advertisement feature for amlodipine/valsartan (Exforge), described as “currently in development”, appeared in Hospital Doctor (9 Ja…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1944/1/07
Patient Organisations Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Pfizer
An article in Drug and Therapeutics Bulletin (Jan 2007) criticised Pfizer’s promotion of Exubera (inhaled human insulin), particularly the claim that it maintained “long-term glycaemic control�…
Clauses: 9.1,26.1
2007 🔒 Subscribe
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AUTH/1943/1/07
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca meeting invitation implied SHA involvement (AUTH/1943/1/07)
The head of prescribing at a primary care trust (PCT) complained about a four-page AstraZeneca invitation to a meeting on “A cost-effective statin strategy for the [local] SHA”.The front page r…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1942/1/07
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen-Cilag schizophrenia
A member of the public complained about a schizophrenia disease-awareness advertisement placed by Janssen-Cilag in The Big Issue (Christmas 2006 edition).The ad stated: “Schizophrenia can be very…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1940/1/07
Off-label Promotion Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bayer breach over Avelox leavepiece claim implying “first choice” for chest infections (AUTH/1940/1/
A general practitioner complained about the front cover headline on an Avelox (moxifloxacin) leavepiece (ref 6AVEL53) used by Bayer representatives in primary care.The headline stated: “In chest …
Clauses: 3.2,4.1
2007 🔒 Subscribe
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AUTH/1939/1/07
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Community respiratory nurse complaint about Seretide promotion and a GSK COPD audit
A community respiratory nurse specialist complained (on behalf of an NHS trust) about a GlaxoSmithKline (GSK) representative’s promotion of Seretide Accuhaler 500mcg (salmeterol/fluticasone) for …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1938/1/07
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
GlaxoSmithKline complained about a double-page journal advertisement for Gardasil (ref 10/06 09214c) published in Doctor, promoted by Sanofi Pasteur MSD.The ad included the headline claim: “Now t…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1937/1/07
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Wyeth
The head of medicines management at a primary care trust complained about an online advertisement for Enbrel (etanercept) seen on www.yahoo.com on 13 December 2006.The complainant alleged the ad co…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2048/9/07
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Grünenthal
In an earlier case (AUTH/1960/2/07), a Versatis (lidocaine medicated plaster) journal advertisement was ruled in breach for the headline claim: “New for burning, shooting, stabbing, pains”.Grü…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2047/9/07
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen
A primary care trust (PCT) director of standards complained about a Janssen-Cilag journal advertisement for Invega (paliperidone prolonged release tablets) placed in Doctor (18 September 2007).The …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2044/9/07
Data & Publications Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Eli Lilly
A consultant physician complained about a Lilly representative’s conduct during a discussion about Lilly insulins.The representative said he was under pressure from managers to increase use of Li…
2007 🔒 Subscribe
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AUTH/2043/8/07
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi-Aventis
An anonymous, non-contactable Sanofi-Aventis employee complained they were being asked (as part of a “small specialist team”) to talk about Plavix (clopidogrel) and unlicensed (off-label) indic…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2039/8/07
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Biogen Idec & Elan
A medicines management programme director at a primary care trust complained about a promotional letter for Tysabri (natalizumab) sent by Biogen Idec (ref TY00-GBR-22242).Elan Pharma International …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1849/6/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
A Financial Times article (20 June 2006) alleged two pharma companies (including AstraZeneca) were delaying disclosure of patient group funding for up to 18 months after the new Code requirement.Th…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1848/6/06
HCP Hospitality & Meetings Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen-Cilag held responsible for PR agency offering £200 to journalists to attend NICE hearing
A PR Week article reported that, ahead of a NICE appeal hearing, a PR company emailed reporters offering £200 if they attended the hearing.The hearing related to NICE’s rejection of erythropoiet…
Clauses: 19.1
2006 🔒 Subscribe
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AUTH/1847/6/06
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
PCT head of prescribing complaint against Altana over Alvesco positioning and misquoted endorsement
The head of prescribing at a Primary Care Trust (PCT) met two Altana representatives to discuss Alvesco (ciclesonide): evidence, cost and place in therapy.The complainant said reps positioned Alves…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1846/6/06
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Ex-employee complaint about internal memos and PDM briefing (Merck Sharp & Dohme)
A former employee complained about two internal memoranda (dated 2 and 8 May 2006) circulated to MSD sales teams promoting Cozaar (losartan).The complaint focused on wording in the 2 May memo stati…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1833/5/06
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
AstraZeneca complained about a promotional leavepiece (ref SFL/LVP/05/19527/2-FP/July 2005) issued by Allen & Hanburys (part of GlaxoSmithKline) about the CONCEPT asthma study.CONCEPT compared …
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1831/4/06
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen
A general practitioner complained about an email promoting Durogesic DTrans (fentanyl patches), sent via an agency on behalf of Janssen-Cilag.The GP said the email was unsolicited and appeared to b…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1822/4/06
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Novartis v ApoPharma & Swedish Orphan
Novartis complained about Ferriprox (deferiprone) promotion: (1) a banner ad on the electronic British Journal of Haematology homepage and (2) Ferriprox content in the March 2006 UK Thalassaemia So…
Clauses: NONE
2006 🔒 Subscribe
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