PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/1841/5/06
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Takeda v Daiichi-Sankyo
Takeda complained that Daiichi-Sankyo’s promotion of Olmetec (olmesartan) made an unfair comparison with Takeda’s Amias (candesartan), based on Brunner et al (2003) comparing olmesartan 20mg vs…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1840/5/06
Patient Organisations Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GSK restless legs syndrome (RLS) patient poster
A primary care trust pharmacist complained about a GlaxoSmithKline (GSK) poster for display in GP practices aimed at the general public.The poster asked: “Do you suffer from Restless Legs Syndrom…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1839/5/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A general practitioner complained about a Univadis overland mailing from Merck Sharp & Dohme (MSD). Univadis was a free online service providing information to health professionals and was also…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1836/5/06
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Baxter Healthcare
Johnson & Johnson Wound Management complained that Baxter promoted Tisseel Fibrin Sealant Kit across multiple hospital departments, including burns and plastic surgery, as a haemostat and seala…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1796/2/06
Off-label Promotion Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk animal insulin discontinuation leaflet
A Primary Care Trust head of prescribing complained about a four-page Novo Nordisk leaflet titled Discontinuation Announcement (ref INS/525/1205), prepared January 2006.Page 1 was a “Dear Colleag…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1816/3/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1908/11/06
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lilly
Lilly voluntarily advised the PMCPA it had breached the Code regarding a meeting for health professionals (a working dinner in a private room) on Friday 8 September 2006.The meeting was arranged to…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1897/10/06
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Anonymous v Janssen-Cilag (AUTH/1897/10/06)
An anonymous complainant alleged that some psychiatrists and pharmaceutical companies had an inappropriate relationship, with companies funding travel/hotels/food for meetings of the South Asian Fo…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1896/10/06
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lilly
An anonymous complainant alleged that meetings of national associations for Asian psychiatrists were social gatherings rather than recognised academic meetings, with pharma-funded travel, hotels, f…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1895/10/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant alleged AstraZeneca provided inappropriate hospitality to UK-based South Asian psychiatrists via meetings organised by the South Asian Forum (SAF), including events in Paki…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1925/12/06
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
ApoPharma
Novartis complained about an animated Ferriprox (deferiprone) banner ad on the British Journal of Haematology website.The banner stated: “New Cardioprotection and Survival Data Now Available”.A…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1936/12/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Schering Health Care
The PMCPA Panel (via Paragraph 17, Director complaint) reviewed a public-facing advertorial in the Marks & Spencer magazine (Christmas 2006) titled “Time for you to take control” about long…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1933/12/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/1933/12/06 & AUTH/1934/12/06
A primary care trust (PCT) prescribing advisor complained about a Bonviva (ibandronic acid) leavepiece (ref P117551) co-promoted by Roche Products Limited and GlaxoSmithKline UK Ltd.Bonviva 150mg (…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1931/12/06
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva
A practice manager complained about a Teva representative’s conduct during an unannounced visit to a GP surgery.The complainant alleged the representative was “extremely aggressive and demandin…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1930/12/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pliva Pharma
A principal hospital pharmacist complained about Pliva representatives’ promotion of generic medicines and an email sent by a Pliva regional hospital manager to the complainant’s colleague.The …
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1926/12/06
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Lilly
A general practitioner complained that samples of Cialis (tadalafil) were sent to him by post from an agency.The GP said he had not requested the samples; correspondence suggested the agency said i…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1923/12/06
Off-label Promotion Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AUTH/1923/12/06 & AUTH/1924/12/06
A pharmacist practitioner complained about a short GP promotional mailing for Aprovel (irbesartan) and CoAprovel (irbesartan/hydrochlorothiazide), co-promoted by Bristol-Myers Squibb and Sanofi-Ave…
Clauses: 9.1,26.1
2006 🔒 Subscribe
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AUTH/1921/11/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Schering Health Care
A retired hospital doctor complained about a Schering Health Care advertisement/feature on long-acting reversible contraception (LARC) in the Marks and Spencer magazine (Christmas 2006).The page wa…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1919/11/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A PCT head of prescribing complained about Pfizer’s promotion of Champix (varenicline), focusing on an invitation to a “new treatment launch update” meeting.The complainant alleged the invite…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1917/11/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A senior pharmacist in a Primary Care Trust (PCT) complained about a Pfizer presentation on Champix (varenicline) to members of a local stop smoking service.The complainant alleged the activity amo…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1915/11/06
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca v Novartis
AstraZeneca complained about a Novartis promotional leavepiece for Femara (letrozole) (ref FEM 05000083) and a Novartis press release.The leavepiece used BIG 1-98 disease-free survival (DFS) data, …
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1888/9/06
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer voluntary admission after failing to withdraw a leaflet covered by an undertaking (BAUS confer
Bayer had given an undertaking (from Case AUTH/1813/3/06) to withdraw materials containing a “10 minute” efficacy claim (Levitra/SortEDin10 context).A leaflet (ref 6LEVI13) that should have bee…
Clauses: 2
2006 🔒 Subscribe
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AUTH/1857/6/06
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
A consultant in public health medicine alleged Roche promoted Herceptin (trastuzumab) for adjuvant treatment of HER2-positive early breast cancer before the UK marketing authorisation.Allegations i…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1819/4/06
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
A Guardian g2 article (“The selling of a wonder drug”, 29 March) criticised Roche’s promotion of Herceptin (trastuzumab).The Director took up the matter as a complaint under the ABPI Code (20…
Clauses: NONE
2006 🔒 Subscribe
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