PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
🔒 Subscribers only
AUTH/1932/12/06
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous complainant alleged it was unethical for Novo Nordisk to staff an out-of-hours diabetes helpline with diabetes specialist nurses who also worked in diabetes clinics during the week.The…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1920/11/06
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk
The Insulin Dependent Diabetes Trust complained about a Novo Nordisk corporate advertisement placed in Diabetes Breakthrough (Juvenile Diabetes Research Foundation magazine), issue 37 (ref INS/625/…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1918/11/06
Patient Organisations Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Amgen voluntary admission
Amgen made a voluntary admission that Aranesp (darbepoetin alfa), a prescription only medicine, had been promoted to the public.At the National Kidney Foundation (NKF) annual conference (October 20…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1906/10/06
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
During review of another case (AUTH/1889/8/06), the Panel saw a Servier slide set used to train representatives (NHS project co-ordinators) on how to access hospital health professionals.The Panel …
Clauses: 17.1,17.2,17.3,17.4,17.5
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1901/10/06
Patient Organisations Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
‘Dear Practice Nurse’ Rotarix letter sent to non-prescribers
A primary care trust chief pharmacist/associate director of public health complained that a ‘Dear Practice Nurse’ letter about Rotarix (rotavirus vaccine) was sent to non-prescribers.The compla…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1898/10/06
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Procter & Gamble
Two general practitioners complained about a ‘Dear Doctor’ letter from a university hospital professor about prescribing oral mesalazine preparations.The letter stated it was “sponsored by an…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1894/10/06
Off-label Promotion Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca
Novartis complained about an AstraZeneca mailing for Arimidex (anastrozole) (ref ARIM 06 18944) sent to hospital and network pharmacists.The mailer included a table headed “Comparing the cost of …
Clauses: 9.1
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1892/9/06
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan press release on Rectogesic
A member of the public complained about wording in a ProStrakan press release announcing the purchase of worldwide rights to, among other products, Rectogesic (glyceryl trinitrate (GTN) rectal oint…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1891/9/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly
Lilly made a voluntary admission to the PMCPA after a freelance journalist it sponsored to attend the European Society of Sexual Medicine (ESSM) Conference (Dec 2005) wrote two lay-press articles a…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1890/9/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
A contract representative complained that Servier’s contract sales activity effectively required some GPs to be visited up to six times before Christmas, which they believed exceeded the Code’s…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1889/9/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Servier
In responding to a separate case (AUTH/1884/8/06), Servier disclosed additional issues: a representative’s inappropriate use of email and creation/use of letters.The PMCPA Director treated this v…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1885/8/06
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche v Procter & Gamble and Sanofi-Aventis (Alliance for Better Bone Health)
Roche alleged a concerted campaign by Procter & Gamble and Sanofi-Aventis (Alliance for Better Bone Health; Actonel/risedronate) to mislead clinicians about Bonviva (ibandronate) and disparage …
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1884/8/06
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Servier voluntary admission
A hospital chief pharmacist complained (on behalf of an NHS trust) about a Servier representative promoting Protelos (strontium ranelate).Allegations included: frequent requests to see a consultant…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1876/8/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous employee v Pfizer (AUTH/1876/8/06)
An anonymous Pfizer representative complained that hospital representatives were asked to call on target doctors eight times per year and felt their job was at risk if they did not.Internal plannin…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1855/6/06
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche
Novartis complained about a Roche promotional booklet for CellCept (mycophenolate mofetil) titled “Are you concerned about GI complications after transplantation?” (ref P212582/1105), used by h…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1844/6/06
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi-Aventis breached the Code with unsolicited “horizon scanning” email about unlicensed rimonaba
The head of prescribing at a Primary Care Trust (PCT) received an email from Sanofi-Aventis (end of May 2006) about the licensing status of rimonabant and how to obtain further information.The emai…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1871/7/06
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi-Aventis Acomplia (rimonabant) GP ad
A doctor complained about a Sanofi-Aventis advertisement for Acomplia (rimonabant) published in GP.The ad headline stated: “Cardiometabolic risk factors in overweight patients can be where you le…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1870/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
Amgen complained about Roche promotional materials for NeoRecormon (epoetin beta) used at the European Dialysis and Transplant Association Congress (Glasgow, 15–17 July 2006): an exhibition panel…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1859/6/06
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous complainant (on behalf of a number of employees) raised concerns about three UK services/programmes run by Merck Sharp & Dohme (MSD).DEXA (osteoporosis) service: A sales division i…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1882/8/06
Off-label Promotion Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
A general practitioner complained about an Acomplia (rimonabant) page tag issued by Sanofi-Aventis and attached to a full-page MIMS advertisement for Acomplia.The tag featured only the brand name �…
Clauses: 9.1,18.3
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1880/8/06
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A consultant physician complained about an unsolicited market research survey and covering letter sent by an agency on behalf of Merck Sharp & Dohme (MSD).The questionnaire asked recipients to …
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1868/7/06
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Doctor v Janssen-Cilag
A doctor complained about an electronic advertisement for Tramacet (tramadol hydrochloride 37.5mg + paracetamol 325mg) shown on www.doctors.net.The ad compared “numbers needed to treat” (NNT) f…
Clauses: 3.2,9.1
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1825/4/06
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire
ProStrakan complained about a Shire journal advertisement for Calcichew-D3 Forte (ref 003/0419a) published in Pulse, 2 March 2006.The ad stated: “Chew Calcichew-D3 Forte for Ten Seconds for a ple…
Clauses: 9.1,9.2
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1877/8/06
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire voluntary admission over Calcichew-D3 Forte ad in MIMS (no breach)
Shire voluntarily informed the PMCPA that an advertisement for Calcichew-D3 Forte (ref 003/0422a) appeared in the August edition of MIMS despite Shire’s clear instructions that the copy be destro…
Clauses: NONE
2006 🔒 Subscribe
← Prev 69 70 71 72 73 Next → Page 72 of 73 — 1752 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews