PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
🔒 Subscribers only
AUTH/1935/12/06
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
PCT complaint about sponsored ‘Primary Care Report’ on CFC-free inhalers (No breach)
An assistant director of clinical services at a primary care trust complained about a four-page “special edition 3, December 2006” of Primary Care Report covering CFC-free inhalers.The front co…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1806/3/06
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
The Sunday Times ran an article titled ‘Nurses earn bonuses for use of latest drugs’, criticising (among others) GlaxoSmithKline (GSK) for using agency nurses to conduct free audits/reviews in …
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1911/11/06
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
P&G/Sanofi slide kit on Bonviva
Roche (on behalf of itself and GlaxoSmithKline) complained about a promotional slide kit (ACT 3206) produced by Procter & Gamble and Sanofi-Aventis (Alliance for Better Bone Health) about Roche…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1927/12/06
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
A doctor complained about a double-page journal advertisement for Gardasil (HPV vaccine types 6, 11, 16, 18) issued by Sanofi Pasteur MSD (ref 10/06 09214c).The complainant challenged multiple clai…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1922/11/06
Off-label Promotion Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GSK
GlaxoSmithKline (GSK) voluntarily informed the PMCPA that out of date prescribing information (PI) had been used in Avandamet (rosiglitazone/metformin) advertisements.The outdated PI (dated April 2…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1916/11/06
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen-Cilag memory stick offer linked to rep visit (No breach)
A head of medicines management at a primary care trust received a reply-paid card from Janssen-Cilag offering a computer memory stick if they agreed to see a company representative.The recipient co…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1914/11/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Abbott
The head of prescribing at a primary care trust (PCT) complained that an Abbott representative failed to keep an appointment.Earlier in 2006, the representative was late, phoned to say he was lost,…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1913/11/06
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Astellas told reps to see senior dermatologists “4 times by Dec 31”
A doctor complained that Astellas representatives were being asked to see dermatology consultants four times between mid-October and Christmas, describing it as close to harassment.Astellas had iss…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1910/11/06
Patient Organisations Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD v GlaxoSmithKline (AUTH/1910/11/06)
Sanofi Pasteur MSD complained about GlaxoSmithKline’s field-based cervical cancer disease awareness team (CCDAT), alleging its existence and activities breached the Code.Both companies were devel…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1909/11/06
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
AstraZeneca
A medical representative from an unnamed company complained about AstraZeneca UK Limited’s arrangements for meetings.The complaint focused on a dermatology meeting at a sports club said to have t…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1907/10/06
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Galen v Ivax
Galen complained about Ivax’s promotion of Mucodyne (carbocysteine), arguing it was inappropriate to cite Allegra et al (2006) to support multiple efficacy claims.Allegra et al studied Fluifort (…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1879/7/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen-Cilag
During consideration of a separate case (AUTH/1868/7/06), the Panel noticed an invitation for GPs to claim a free stethoscope as part of a Tramacet e-detail aid.The Panel queried whether the stetho…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1867/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Roche
Two Roche employees complained anonymously about (1) alleged conduct by colleagues at a European meeting and (2) call-rate expectations for representatives.European meeting allegation: colleagues a…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1865/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Anonymous v Bristol-Myers Squibb (AUTH/1865/7/06)
An anonymous attendee complained about the venue for a Bristol-Myers Squibb (BMS)-sponsored meeting held at a football club in a room overlooking the pitch.The meeting (28 June 2006, 12 noon–5pm)…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1864/7/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly ED TV disease-awareness campaign
A member of the public complained about a Lilly television advertisement about erectile dysfunction (ED), seen on Sky Channel One around 26–27 June 2006.The complainant believed the Lilly ICOS br…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1861/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Ferring (AUTH/1861/7/06)
An anonymous complainant submitted photographs showing Ferring’s logo displayed on a low wall around a polo field in the Midlands.The complainant believed the 2006 Code prohibited sponsorship of …
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1902/10/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Sanofi-Aventis & Procter & Gamble
An anonymous complainant (a current Sanofi-Aventis UK employee, using a pseudonym) alleged that ABBH osteoporosis “service to medicine” offerings were implemented in a way that linked service p…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1860/7/06
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Profile Pharma
An anonymous general practitioner complained about the promotion of Promixin (colistimethate sodium) by Profile Pharma Ltd.The complaint focused on provision of an I-neb nebuliser system to cystic …
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1858/6/06
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pharmacist v Pfizer
A pharmacist complained about a The Times article (“Savings on heart drugs attacked as ‘bad medicine’”, 22 June) which included quotations attributed to Pfizer.The article discussed guidanc…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1856/6/06
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
A Guardian article (26 June) criticised AstraZeneca, alleging it organised an event to promote Crestor with tickets for a musical and funded flights/hotels for doctors to attend a bipolar disease c…
Clauses: NONE
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1853/6/06
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over
An anonymous hospital consultant complained about a BMJ journal advertisement for Symbicort (budesonide/formoterol) issued by AstraZeneca UK Limited (ref SYM 06 18758).The advertisement headline wa…
Clauses: 4.1,4.2,4.4,4.9
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1845/6/06
Data & Publications Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca breached Clause 7.2 over Arimidex ad implying “1 in 4” benefit from a 26% risk reduction
An assistant director of public health complained about an AstraZeneca journal advertisement for Arimidex (anastrozole) (ref ARIM 06 18600).The ad appeared in Prescriber (19 May 2006) and also in t…
Clauses: 7.2
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1843/6/06
HCP Hospitality & Meetings Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Serono breached Clause 15.4 after internal call-rate document implied up to 9 unsolicited visits per
An anonymous complainant submitted Serono’s internal document “Activity Standards and Definitions” (updated 1 January 2006) setting out representative activity targets across therapy areas (r…
Clauses: 15.4
2006 🔒 Subscribe
🔒 Subscribers only
AUTH/1842/6/06
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen-Cilag
A senior community mental health nurse complained (via the MHRA) about a three-page promotional mailing for Risperdal (risperidone) sent by Janssen-Cilag (ref 06799b).The front cover showed a bedro…
Clauses: NONE
2006 🔒 Subscribe
← Prev 67 68 69 70 71 72 73 Next → Page 70 of 73 — 1752 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews