PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/1814/3/06
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Ex-employee complaint about internal memos and PDM briefing (Merck Sharp & Dohme)
A former MSD sales representative (anonymous/pseudonym) complained about a nurse audit/disease management programme (HRP-GMS) delivered by a service provider and offered to GP practices (hypertensi…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1835/5/06
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Recordati
A GP received a letter from a Recordati medical representative that was not on company headed paper.The letter requested a brief appointment and stated the rep was selling a dihydropyridine calcium…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1834/5/06
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Novartis Consumer Health UK Ltd
Pfizer Consumer Healthcare complained about a journal advertisement for Nicotinell (nicotine transdermal patches) issued by Novartis Consumer Health UK Ltd.The ad promoted Nicotinell as a 24-hour p…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1830/4/06
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GW Pharmaceuticals
A prescribing support pharmacist at a Primary Care Trust (PCT) complained that GW Pharmaceuticals was trying to promote its unlicensed product, Sativex (a cannabis derivative), to the public.The co…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1829/4/06
Data & Publications Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Doctor v Allergan (AUTH/1829/4/06)
A doctor complained that an advertisement for Vistabel (botulinum toxin type A), a prescription only medicine (POM), was placed by Allergan in Aesthetic Medicine.The complainant alleged the journal…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1826/4/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan press coverage of Rectogesic and SMC rejection
A member of the public complained about an article in The Herald reporting ProStrakan’s reaction to the Scottish Medicines Consortium (SMC) rejection of Rectogesic (glyceryl trinitrate (GTN) rect…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1824/4/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Servier
An April 2006 Drug and Therapeutics Bulletin article criticised Servier’s promotion of Protelos (strontium ranelate) for postmenopausal osteoporosis.The Director took the matter up as a complaint…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1813/3/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly v Bayer
Lilly complained that Bayer promoted Levitra (vardenafil) as effective “within 10 minutes” across multiple channels.Materials at issue included: distribution of Montorsi et al (2004), a sponsor…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1808/3/06
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Wyeth
The Sunday Times ran an article (“Nurses earn bonuses for use of latest drugs”) alleging Wyeth paid nurses (via an agency) to conduct free audits in GP surgeries and that nurses could “influe…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1797/2/06
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
The editor of a pharmacy journal queried whether it was appropriate for a sporting celebrity to appear to endorse Levitra (vardenafil) in two online articles (BBC and Saga Magazine).The BBC article…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1790/1/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
MSD v Roche & GSK
Merck Sharp & Dohme (MSD) complained about Roche Products Ltd and GlaxoSmithKline UK Ltd promotional materials for Bonviva (ibandronic acid): a pharmacy leavepiece (BNV/DAP/05/20703/1), a maile…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1795/2/06
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
MSD held responsible for third‑party email banner missing generic name (Maxalt) – AUTH/1795/2/06
A general practitioner received an email from eMIMS, marked “In association with MSD”, promoting an online presentation/edetail about Maxalt (rizatriptan).The top banner read “eMIMS MAXALT Pr…
Clauses: 3.1
2006 🔒 Subscribe
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AUTH/1794/2/06
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Ipsen
A men’s health physician/GP complained about what an Ipsen representative said at a UK prostate cancer educational meeting (Ipsen said it was the 3rd National Conference on Prostate Cancer: Meeti…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1789/1/06
Off-label Promotion Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca ‘Happy Birthday’ Arimidex mailing envelope ruled disguised promotion (AUTH/1789/1/06)
An NHS foundation trust deputy director of pharmacy complained about an Arimidex (anastrozole) mailing sent by AstraZeneca UK Limited.The mailing marked that Arimidex had been available for 10 year…
Clauses: 9.1
2006 🔒 Subscribe
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AUTH/1803/2/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche & GSK Bonviva Once Monthly slide kits
Procter & Gamble and Sanofi-Aventis (suppliers of Actonel/risedronate) jointly complained about two Bonviva Once Monthly (ibandronate) slide kits issued by Roche and GlaxoSmithKline.Slide kit P…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1815/3/06
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breached Code by using reps to offer and deliver free Oxford Handbook to GPs (AUTH/1815/3/06)
Merck Sharp & Dohme (MSD) complained about a letter sent to GPs on GlaxoSmithKline (GSK) headed paper by a representative of Edinburgh Pharmaceuticals (part of GSK).The letter offered a free co…
Clauses: 9.1,9.2
2006 🔒 Subscribe
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AUTH/1812/3/06
Social Media & Digital Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Bayer
Pfizer complained about a Bayer-sponsored erectile dysfunction (ED) disease awareness/education campaign, SortEDin10.The issue was a BBC News website interview with a sporting celebrity who was the…
Clauses: 4.1,9.1
2006 🔒 Subscribe
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AUTH/1805/3/06
Data & Publications Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A general practitioner complained about a cost comparison bar chart for Cipralex (escitalopram) shown by a Lundbeck representative.The chart appeared to show Cipralex’s price versus “generic co…
Clauses: 9.1,7.1
2006 🔒 Subscribe
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AUTH/1802/2/06
Off-label Promotion Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Merck breached ABPI Code over ‘More GI-friendly’ Glucophage SR ad and illegible prescribing informat
A head of medicines management at a primary care trust complained about a Merck journal advertisement for Glucophage SR (prolonged release metformin) in Prescriber (19 February; ad ref December 200…
Clauses: 4.1,9.1
2006 🔒 Subscribe
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AUTH/1801/2/06
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GSK breach for directing HCPs (and indirectly the public) to a patient group website containing unli
A general practitioner complained about GlaxoSmithKline’s (GSK’s) involvement with the Ekbom Support Group (ESG), a patient support group for restless leg syndrome (RLS).GSK placed a disease-aw…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1800/2/06
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca breached Code over Nexium meeting invitation email missing prescribing information (AUTH
A Primary Care Trust (PCT) head of prescribing complained about an emailed invitation to an educational meeting, “Burning Issues in Gastroenterology”, sponsored by AstraZeneca.The invitation wa…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1798/2/06
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
Following a query from a pharmaceutical journal editor, the PMCPA Director took up with Bayer online articles featuring interviews with a sporting celebrity that referred favourably to Levitra (var…
2006 🔒 Subscribe
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AUTH/1862/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire breached an undertaking after a prior ruling on “preferred by 80%” claim for Calcichew-D3 Fort
ProStrakan complained that Shire promotional materials for Calcichew-D3 Forte breached an undertaking given in an earlier case (AUTH/1825/4/06) about a misleading preference claim based on Rees and…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1827/4/06
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
MSD rep’s Chinese restaurant meeting
An anonymous complainant submitted photographs alleging a Merck Sharp & Dohme (MSD) representative entertained doctors and their wives at a Chinese restaurant.It was alleged that many partners …
2006 🔒 Subscribe
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