PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2022/7/07
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
GP v Beacon Pharmaceuticals
A general practitioner complained about receiving repeated unsolicited “spam” emails, including an email relating to Episenta (prolonged release sodium valproate) sent on Beacon’s behalf.The …
Clauses: 9.1,9.2
2007 🔒 Subscribe
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AUTH/2021/7/07
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
Two local health boards complained about a Lundbeck letter regarding Cipralex (escitalopram) and generalised anxiety disorder (GAD).The health boards alleged the letter misleadingly suggested they …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2020/7/07
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Merck Sharp & Dohme
An anonymous, non-contactable member of a primary care trust (PCT) medicines management team complained about a computer “budget impact” cost model for Januvia (sitagliptin) presented at a PCT …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2019/7/07
Data & Publications Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo v Galderma
Leo Pharma complained about a promotional “Dear Doctor” letter for Silkis Ointment (calcitriol) sent by Galderma (UK) Limited to GPs after Leo announced the impending discontinuation of Dovonex…
Clauses: 9.1,9.2
2007 🔒 Subscribe
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AUTH/2017/7/07
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AUTH/2017/7/07 Anonymous v Teva
An anonymous Teva sales representative complained about pressure on reps to meet targets for Qvar by signing GP surgeries up to the “Enhanced Asthma Care Service” (EACS), delivered by an agency…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2016/7/07
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis v Bristol-Myers Squibb
Novartis complained about a Bristol-Myers Squibb (BMS) leavepiece for Sprycel (dasatinib) for chronic myeloid leukaemia (CML) in patients resistant or intolerant to prior therapy including imatinib…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2015/7/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer Schering Pharma
Eli Lilly complained about a journal advertisement (ref 7LEVI05) and a leavepiece (ref 7LEVI07) promoting Levitra (vardenafil) by Bayer Schering Pharma.Both items claimed: “Works first time in 9 …
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2014/6/07
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A lead consultant in public health at a PCT complained about Pfizer’s promotion of Champix (varenicline).The complaint focused on a June 2007 meeting for GPs, practice managers and stop smoking a…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2012/6/07
Data & Publications Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
GSK v Takeda
GlaxoSmithKline complained about a Takeda mailer for Competact (pioglitazone/metformin) (ref CM060811).The mailer claimed: “Unlike other glitazone combination therapies, Competact costs LESS to p…
Clauses: 3.2
2007 🔒 Subscribe
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AUTH/2008/6/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
A member of the public complained about promotion of Rectogesic (glyceryl trinitrate (GTN) rectal ointment) by ProStrakan, including alleged breaches of an undertaking given in Case AUTH/1892/9/06.…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2007/5/07
Data & Publications Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva UK misleading superiority claim for Qvar leavepiece
Trinity-Chiesi complained about a Teva UK promotional leavepiece for Qvar (a CFC-free beclometasone dipropionate inhaler for asthma).The leavepiece (refs IV/QV/CNL/12/06A and IV/QV/CFC/01/07) carri…
Clauses: 9.1
2007 🔒 Subscribe
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AUTH/2009/6/07
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Flynn Pharma
An anonymous complainant said they received Flynn Pharma promotional mailings about Medikinet/Medikinet XL (ADHD) despite stating they did not and had never treated ADHD.The mailing included a repl…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1997/5/07
Off-label Promotion Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Takeda
GlaxoSmithKline (GSK) complained about a four-page Takeda mailing to GPs (ref AC070230) promoting a new indication for Actos (pioglitazone): use in combination with insulin in certain type 2 diabet…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1992/4/07
HCP Hospitality & Meetings Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
A pharmacist practitioner complained about a Sanofi-Aventis representative’s conduct during promotion of Lantus (insulin glargine) and Acomplia (rimonabant).Lantus allegation: the rep briefly sho…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2011/6/07
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Takeda ‘Dear Healthcare Professional’ letter on PROactive cardiovascular outcomes for Actos/Competac
A chief pharmacist to a primary care trust complained about a promotional ‘Dear Healthcare Professional’ letter sent by Takeda UK Limited (ref AC070548).The letter was headed with Competact (pi…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2010/6/07
Data & Publications Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
A general practitioner complained about Sanofi-Aventis’ promotion of Acomplia (rimonabant), focusing on the claim: “An estimated 50% of the effects of Acomplia on Cardiometabolic Risk Factors a…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2006/5/07
HCP Hospitality & Meetings Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK breach over Seretide TORCH mortality display
A pharmacist practitioner complained about GlaxoSmithKline’s promotion of Seretide (salmeterol/fluticasone) at a meeting using small exhibition display boards.One panel showed TORCH study mortali…
Clauses: 4.1,9.1
2007 🔒 Subscribe
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AUTH/1980/3/07
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
Two Guardian articles (26 March 2007) criticised promotion of Gardasil (HPV vaccine) and Sanofi Pasteur MSD’s activities, including alleged “battering ram” tactics and a Paris cervical cancer…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1977/3/07
Off-label Promotion Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
Pfizer complained about two statin items supported by AstraZeneca (Crestor/rosuvastatin) in a competitive context with Pfizer’s Lipitor (atorvastatin).Item 1: A loose insert distributed with The …
2007 🔒 Subscribe
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AUTH/1971/3/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche/GSK Bonviva “Building bones” claim ruled misleading and unsubstantiated (AUTH/1971/3/07 & AUTH
Servier complained about Roche Products Ltd and GlaxoSmithKline UK Ltd promotional materials for Bonviva (ibandronic acid): a leavepiece (BON/LVP/06/25189/1) and a journal advertisement (BON/DPS/06…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2076/12/07
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Abbott
A lead hospital pharmacist (HIV/ID and antimicrobials) complained about the conduct of an Abbott representative.The representative paged the pharmacist and asked if she could increase the hospital�…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2075/12/07
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A general practitioner requested and received an Arcoxia (etoricoxib) USB flash drive promotional aid from Merck Sharp & Dohme.The outer packaging had “Arcoxia” printed four times but did n…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2074/12/07
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca rep left Symbicort sales literature during child’s GP appointment
A GP practice manager complained about an AstraZeneca representative’s conduct.The representative attended a booked GP appointment with his young child (a patient at the practice).Towards the end…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2070/11/07
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka and Bristol
Anonymous complainants alleged Otsuka (and in related complaints, Otsuka and Bristol-Myers Squibb) provided inappropriate hospitality to psychiatrists at a South Asian Psychiatric Forum weekend mee…
Clauses: NONE
2007 🔒 Subscribe
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