PMCPA Case Library

1,752 PMCPA Rulings.
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The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2289/12/09
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Alcon
Merck Sharp & Dohme complained about an eight-page A5 leavepiece for Azarga (brinzolamide/timolol eye drops) issued by Alcon Laboratories (UK) Limited (ref AZG:SJ:12/08:LHC), titled “Find com…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2287/12/09
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche & Chugai
A doctor complained about a 12-page rheumatology supplement, “Rheumatoid arthritis – from policy to action”, distributed with the Health Service Journal (HSJ) on 10 December 2009.The suppleme…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2282/12/09
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Flynn Pharma
A senior pharmacist at a Primary Care Trust (PCT) complained about promotion of Distaclor MR (extended release cefaclor) by Flynn Pharma via an email sent to a local named GP.The email was alleged …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2280/11/09
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
A prescribing advisor alleged Boehringer Ingelheim promoted unlicensed doses of Pradaxa (dabigatran) at a local hospital orthopaedic unit.The complainant provided a letter (20 October 2009) signed …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2276/11/09
Patient Organisations Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Anonymous v Roche
An anonymous, non-contactable complainant alleged Roche used payments to induce prescribing of Xenical (orlistat).The allegation: a named chemist chain was paid £100,000 per year to ensure Xenical…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2273/10/09
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Lilly v Novo Nordisk
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2266/9/09
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
A general practitioner complained that a Chiesi representative exerted sales pressure over most of 2009 to get the practice to switch asthma patients to Fostair (beclometasone plus formoterol).At a…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2262/9/09
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pfizer
A BMJ article (5 September 2009, “In clear sight”) criticised a meeting held at a five star hotel resort (March 2009) to encourage GPs to participate in a major cardiovascular safety study comp…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2235/5/09
Data & Publications Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
ProStrakan
Cephalon complained about a revised UK promotional campaign for Abstral (sublingual fentanyl citrate tablet) issued by ProStrakan, following an earlier PMCPA ruling against a “from 10 minutes” …
Clauses: 9.1
2009 🔒 Subscribe
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AUTH/2269/9/09
Social Media & Digital Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk breach of undertaking over The Times supplement remaining on website
The PMCPA Director identified information suggesting Novo Nordisk continued to use a supplement to The Times, contrary to an undertaking given in an earlier case (AUTH/2202/1/09).Novo Nordisk had p…
Clauses: 2
2009 🔒 Subscribe
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AUTH/2234/5/09
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk ruled in breach for repeated pre-licence promotion of Victoza (liraglutide) via website
Eli Lilly complained that Novo Nordisk continued to promote Victoza (liraglutide) before UK marketing authorisation, despite a recent prior ruling (AUTH/2202/1/09). Victoza marketing authorisation …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2081/1/08
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva
A pharmacist at a Primary Care Trust (PCT) complained about a supplement sent with the electronic edition of Guidelines in Practice, titled “Making an informed choice A guide to changing to CFC-f…
2008 🔒 Subscribe
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AUTH/2078/1/08
Off-label Promotion Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer Limited — Ecalta; Celsentri
A hospital pharmacist complained about a letter sent on behalf of Pfizer Limited.The letter asked the recipient to add Ecalta and Celsentri to the list of available medicines on the local electroni…
Clauses: 4.1
2008 🔒 Subscribe
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AUTH/2134/6/08
Data & Publications Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen-Cilag Ltd — Lyrinel XL (oxybutynin hydrochloride)
A pharmacist complained about a Janssen-Cilag Ltd advertisement for Lyrinel XL (oxybutynin hydrochloride) (ref LYR/08-0036) placed in GP, 6 June (Janssen-Cilag stated it was published in Pulse, 4 J…
Clauses: 7.2,7.8
2008 🔒 Subscribe
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AUTH/2124/5/08
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche Products Limited — MabThera (rituximab)
An anonymous consultant rheumatologist complained about a Roche-sponsored breakfast satellite symposium at the British Society of Rheumatology annual meeting in Liverpool on 23 April 2008.The sympo…
Clauses: 19.1,9.1,20.1
2008 🔒 Subscribe
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AUTH/2122/5/08
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Bayer Schering Pharma — Nebido (long-acting testosterone injection)
An anonymous ex-employee complained about an advertisement for Nebido (long-acting testosterone injection) published in the BMJ on 3 May 2008.The complainant alleged the ad implied Nebido would ena…
Clauses: 2,3.2,9.1
2008 🔒 Subscribe
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AUTH/2119/4/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merz Pharma UK Ltd — Xeomin; Botox
Allergan Ltd complained about Merz Pharma UK Ltd’s promotion of Xeomin (clostridium botulinum neurotoxin type A, free of complexing proteins).Materials at issue: a BMJ advertisement (ref 1012a/XE…
Clauses: 7.2,3.2,8.1
2008 🔒 Subscribe
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AUTH/2116/4/08
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare — Gaviscon Advance
A general practitioner complained that he continued to receive spam emails despite having opted out of an agency email service.The complainant had previously complained about unsolicited promotiona…
Clauses: 9.9
2008 🔒 Subscribe
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AUTH/2114/4/08
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare (UK) Limited — Gaviscon Advance (sodium alginate/potassium bicarbonate)
A practice pharmacist at a medical centre complained about the strapline “Reflux super-suppressant” used in an advertisement/advertorial for Gaviscon Advance (sodium alginate/potassium bicarbon…
Clauses: 7.2,7.4,7.10,9.1
2008 🔒 Subscribe
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AUTH/2113/3/08
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Norgine Pharmaceuticals Ltd — Movicol (macrogol 3350 plus sodium chloride, sodium bicarbonate, and potassium chloride)
A general practitioner complained about an invitation (ref MO/07/1118 March 2007) to a “Managing Constipation Movicol Regional Advisory Forum” to take place in Scotland on 30 May, sent by Norgi…
Clauses: 18.1,9.1,2
2008 🔒 Subscribe
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AUTH/2108/3/08
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Orphan Europe v Special Products and Chemical Developments
Orphan Europe complained about the Internet promotion of N-carbamyl-L-glutamic acid powder and anhydrous betaine powder by Special Products Limited and Chemical Developments Ltd.In November 2007, t…
2008 🔒 Subscribe
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AUTH/2107/3/08
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Johnson & Johnson Wound Management
Baxter Healthcare alleged Johnson & Johnson Wound Management used a regulatory safety alert about Trasylol (aprotinin) in the promotion of Quixil (human fibrin sealant) in a misleading way.Baxt…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2106/3/08
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Trinity-Chiesi Pharmaceuticals Ltd — Clenil (beclometasone)
An anonymous primary care trust (PCT) pharmacist complained about a letter (ref TRCLE20070433) from Trinity-Chiesi Pharmaceuticals Ltd promoting Clenil (beclometasone).The complainant alleged the l…
Clauses: 7.2,7.3,7.4
2008 🔒 Subscribe
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AUTH/2103/3/08
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Trinity
An anonymous member of a primary care trust (PCT) medicines management team complained about a programme in a practice which allegedly advocated switching from beclometasone CFC and beclometasone C…
Clauses: NONE
2008 🔒 Subscribe
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