PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2222/4/09
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Lilly & Daiichi-Sankyo
An anonymous Lilly employee complained about a consumer press release (ref UKEFF00062/March 2009) issued jointly by Eli Lilly and Company Limited and Daiichi-Sankyo UK Ltd to mark the UK launch of …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2221/3/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare
A public health registrar complained that Reckitt Benckiser’s promotion of Gaviscon Advance (sodium alginate and potassium bicarbonate) had, due to cumulative recent Code breaches, brought discre…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2220/3/09
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Anonymous v Lilly (AUTH/2220/3/09)
An anonymous, non-contactable complainant (a member of a practice based prescribing commissioning consortia (PBC) in a PCT) alleged inappropriate conduct by an Eli Lilly representative across multi…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2219/3/09
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Boehringer Ingelheim
An anonymous, non-contactable general practitioner complained about the conduct of a Boehringer Ingelheim representative.The GP said he was led to believe the company was conducting market research…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2218/3/09
Off-label Promotion Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
AstraZeneca voluntarily reported that promotion of Nexium 40mg (esomeprazole) was inconsistent with Section 4.2 (posology) of the Nexium SPC. The issue arose during an internal review of the Nexium…
Clauses: 4.3
2009 🔒 Subscribe
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AUTH/2216/3/09
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ProStrakan v Cephalon
ProStrakan complained about Cephalon’s promotional “Titration Guidelines” booklet for Effentora (fentanyl buccal tablet) used for breakthrough cancer pain (BTcP) in opioid-tolerant patients.T…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2215/3/09
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Merz v Allergan
Merz Pharma UK Ltd (marketing Xeomin) complained about Allergan Ltd’s promotion of Botox (botulinum neurotoxin).Two items were in scope: a product monograph (ref ACA/0343/2007/UK) and an objectio…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2212/3/09
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Takeda v Merck Sharp & Dohme
Takeda complained about a Merck Sharp & Dohme (MSD) advertisement for Cozaar (losartan) in The Pharmaceutical Journal (8 November) (ref 10-09 CZR.08.GB.10728.J). The ad compared antihypertensiv…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2209/2/09
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pfizer v Leo Pharma
Pfizer complained about Leo Pharma’s promotion of Innohep (tinzaparin sodium) for extended/long-term use in venous thromboembolism (VTE) in patients with cancer.Materials at issue: a leavepiece (…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2205/2/09
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser Healthcare
A public health registrar complained about a booklet/supplement titled “Reflux Disease – What Lies Beneath the Surface?” distributed with the BMJ (7 February 2009).The front cover stated it w…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2285/12/09
Patient Organisations Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Beacon
A consultant neurologist complained about a Beacon mailing promoting Episenta (prolonged release sodium valproate).The mailing (letter and 4-page leaflet; ref 20091021) was sent to neurologists and…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2283/12/09
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck breached Clause 4.7 over prescribing information location statement size/placement in Cipra
An anonymous complainant challenged a two-page Cipralex (escitalopram) advertisement placed by Lundbeck in The Pharmaceutical Journal (28 November 2009).The ad included the statement “For referen…
Clauses: 4.7
2009 🔒 Subscribe
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AUTH/2281/11/09
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lundbeck
An anonymous, uncontactable hospital doctor complained about a visit by a Lundbeck hospital representative.The doctor alleged the Lundbeck representative was accompanied by a representative from an…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2278/11/09
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A child and adolescent psychiatrist complained after finding Circadin-branded stationery (eg pens and post-it notes) in a clinic that worked exclusively with children.Circadin (prolonged release me…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2277/11/09
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Flynn Pharma
A prescribing advisor to a teaching primary care trust (PCT) complained about an email advertisement sent to GPs by Flynn Pharma promoting Distaclor (cefaclor) for patients following influenza who …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2275/11/09
Patient Organisations Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GlaxoSmithKline
A doctor complained about a sponsored supplement: “ProState of the Nation Report. A call to action: delivering more effective care for BPH patients in the UK”, distributed with the Health Servi…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2274/10/09
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Allergan “Neurology Pharmaceutical Survey” ruled disguised promotion for unlicensed headache/migrain
A consultant neurologist complained about a two-page “Neurology Pharmaceutical Survey” (22 questions) sent by a market research agency.The covering letter described it as a “marketing study�…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2279/11/09
Data & Publications Upheld 🏥 Other ▶ Video 🎙 Podcast
Voluntary admission by Procter & Gamble
Not stated (no case narrative provided in the supplied CASE_TEXT).The case is titled “Voluntary admission by Procter & Gamble”.
2009 🔒 Subscribe
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AUTH/2267/9/09
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Shire v Procter & Gamble
Shire complained about Procter & Gamble promotional materials for Asacol (modified release mesalazine): two leavepieces and a journal advertisement.Asacol’s indications included treatment of …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2265/9/09
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A consultant respiratory physician complained about promotion of Symbicort (formoterol/budesonide) for COPD by a former AstraZeneca representative.A 20-page document titled “Effective Treatment o…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2259/8/09
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Pfizer breached undertaking and misled with Champix comparative and NHS-derived charts
Johnson & Johnson complained about Pfizer’s promotion of Champix (varenicline) via a leavepiece (ref CHA693) and a GP journal advertisement (ref CHA752a). The leavepiece compared Champix with…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2258/8/09
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi
An anonymous, uncontactable complainant alleged Sanofi-Aventis oncology representatives in one UK region had demanded regional data on patient numbers treated with docetaxel (Taxotere) and competit…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2272/10/09
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Allergan
Alcon complained about Allergan’s retrospective cash rebate scheme offered to NHS organisations linked to prescribing/dispensing volumes (unit market share thresholds) for glaucoma eye drops (Lum…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2290/12/09
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Astellas
An anonymous hospital clinician complained about a series of Mycamine (micafungin) advisory boards held in June/July 2009, saying the meeting felt more like promotion than advice-gathering.After th…
Clauses: 10.2,22.1
2009 🔒 Subscribe
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