PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2338/7/10
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
ESPRIT v Dexcel Pharma
ESPRIT complained about a one-page A4 promotional mailing for Deximune (ciclosporin) titled “Ciclosporin Prescribing in the UK The Facts”.The mailing used bold, bright blue claims including: �…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2337/7/10
HCP Hospitality & Meetings Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Sandoz
Merck Serono complained about a global Sandoz press release (issued from Germany) about Omnitrope (somatropin), a biosimilar growth hormone, referencing UK NICE guidance and NHS cost savings.Merck …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2336/7/10
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
An anonymous, uncontactable medical contractor alleged unprofessional promotional practices in GlaxoSmithKline’s respiratory and allergy therapy area.Allegations included: (1) regular references …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2334/7/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Norgine v Movetis
Norgine complained about Movetis’ promotion of Resolor (prucalopride) using the headline claim: “At last! A new way out of chronic constipation in women”.Resolor’s indication was: symptomat…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2332/7/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Grünenthal
An anonymous complainant alleged a poster titled “Localised Neuropathic Pain” promoted off-label use of Versatis (lidocaine plaster) and contained a flawed, misleading cost comparison; they als…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2331/7/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Lilly
Novo Nordisk complained about a Lilly promotional meeting (7 July 2010) titled “Treating Type 2 Diabetes – What Are Our Options?”. The invitation prominently displayed the Byetta logo and inc…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2330/7/10
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Grünenthal
An anonymous complainant submitted a one-page item headed “Localised Neuropathic Pain” referring to Versatis (lidocaine plaster), with a very small footer: “Sponsored by an unrestricted grant…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2329/7/10
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Genus
Astellas complained about a Genus journal advertisement for Eczmol (chlorhexidine gluconate cream), an antimicrobial emollient/soap substitute for dry and pruritic skin conditions including eczema …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2328/7/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2326/6/10
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Bayer Schering Pharma
A consultant haematologist complained about an envelope used for a Kogenate (recombinant coagulation factor VIII) mailing to patients.The envelope stated: “Good news. A new way to mix your clotti…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2325/6/10
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
A doctor complained about a four-page Health Service Journal (HSJ) piece titled ‘Preventing Stroke Special Report; “Action or crisis”’ (3 June 2010), stated to be “paid for and sponsored …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2324/6/10
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer v Johnson & Johnson
Pfizer complained about a Johnson & Johnson Nicorette (nicotine transdermal patch) presentation titled Hitting "Hard to Reach Targets" with High Dose & Combination NRT (ref 05607)…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2322/5/10
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A contract sales representative (working for AstraZeneca) verbally agreed that a practice nurse from one surgery would conduct COPD clinical reviews (approx. 30–40 patients) at another practice a…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2321/5/10
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
A Financial Times article (22 May 2010) reported allegations raised in an employment tribunal that Roche pressured sales staff to sell the POM Tamiflu to people who were not doctors and incentivise…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2320/5/10
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over unqualified inhaler lung-deposition comparisons (Symbicort Turbo
An anonymous, uncontactable complainant alleged an AstraZeneca representative gave incorrect information while promoting Symbicort Turbohaler (budesonide + formoterol) for asthma. The representativ…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2318/5/10
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2317/5/10
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
A GP complained about the conduct of an AstraZeneca representative; the complaint was copied to the PMCPA.The GP said a meeting was arranged without his prior knowledge/consent shortly before a bus…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2312/4/10
Off-label Promotion Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Allergan v Pfizer
Allergan complained about Pfizer’s promotion of Xalatan (latanoprost) and Xalacom (latanoprost plus timolol).Materials at issue: a POAG Budget Impact Model (5-year) and a journal advertisement (�…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2308/4/10
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Norgine
A BMJ article alleged a lack of transparency about Norgine’s role in a letter published in The Times (24 February 2010) titled “Patient wellbeing at risk from substituted generic medicines”. …
2010 🔒 Subscribe
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AUTH/2310/4/10
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk v Lilly
Novo Nordisk complained about Lilly’s activities around the Diabetes UK Annual Professional Conference (Liverpool, 3–5 March 2010), including a Lilly-sponsored symposium held on the eve of the …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2374/12/10
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Pfizer
An anonymous complainant alleged Pfizer did not require some regional account directors (RADs) to sit and pass the ABPI Medical Representatives Examination.The complainant said RADs saw NHS custome…
2010 🔒 Subscribe
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AUTH/2365/10/10
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable complainant alleged Sanofi-Aventis provided a document titled “Oncology Product Pipeline Update” to oncology sales representatives to promote and discuss upcoming …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2364/10/10
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer Schering Pharma
An anonymous complainant (writing as a “very disappointed nurse”) alleged that two named Bayer Schering Pharma representatives at a sexual health meeting were poorly informed about contraceptio…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2213/3/09
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lilly and Boehringer Ingelheim
An anonymous doctor complained about a journal supplement distributed with Progress in Neurology and Psychiatry (volume 13, issue 1, 2009), described as “A Progress supplement sponsored by Eli Li…
Clauses: NONE
2009 🔒 Subscribe
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