PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2414/6/11
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
A hospital doctor received an email invitation (June 2011) headed “Training day research invitation”, sent by a market research agency on behalf of AstraZeneca (via a training service provider …
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2410/6/11
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Hospital physician complaint about paid rep training event (Onglyza)
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2444/10/11
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim Pradaxa website
A general practitioner complained about Boehringer Ingelheim’s Pradaxa (dabigatran) website (Pradaxa.co.uk).The complaint alleged the HCP section was not sufficiently access-restricted and effect…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2478/2/11
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK Seretide pricing and NHS “value” email
A pharmacist/clinical senior lecturer complained about a promotional email for Seretide (salmeterol/fluticasone) sent by GlaxoSmithKline UK Limited via eGuidelines.co.uk.The email headline stated S…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2469/12/11
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
Bayer UK voluntarily informed the PMCPA that a Bayer global (Berlin) invitation to a Bayer-sponsored satellite symposium at the European Society for Sexual Medicine (ESSM) Congress (Milan, Dec 2011…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2467/12/11
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Boehringer Ingelheim & Pfizer
An anonymous respiratory physician complained about conference material and items provided from the joint Boehringer Ingelheim/Pfizer stand at the British Thoracic Society (BTS) Winter 2011 meeting…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2465/12/11
HCP Hospitality & Meetings Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Astellas breached Clause 7.2 after Qutenza ‘consensus statement’ insert implied independent/NICE-bac
A prescribing support pharmacist at a PCT complained about a loose insert for Qutenza (capsaicin patch) placed in Guidelines in Practice (Nov 2011); an electronic version was also available to subs…
Clauses: 7.2
2011 🔒 Subscribe
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AUTH/2464/12/11
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novartis
A healthcare journalist complained about a Novartis Pharma AG (Basel, Switzerland) press release on EU approval of Galvus (vildagliptin) for type 2 diabetes patients with moderate or severe renal i…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2462/12/11
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Meda v ALK-Abelló
Meda Pharmaceuticals complained about ALK-Abelló’s UK website for Jext (adrenaline tartrate auto-injector), aimed at both patients and health professionals.Meda alleged the website’s “How do…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2461/12/11
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant (described as a “very disappointed practice manager”) questioned the integrity and professionalism of an AstraZeneca representative.Allegations included: rudeness/ill-m…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2456/11/11
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
GP complaint about Pradaxa e-promotion on doctors.net.uk (No breach)
A general practitioner complained about Boehringer Ingelheim’s promotion of Pradaxa (dabigatran) on a third-party website (www.doctors.net.uk).The complaint focused on a clinical paper summary (�…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2452/11/11
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Anonymous v Pierre Fabre
An anonymous, non-contactable complainant alleged a Pierre Fabre representative sent unsolicited emails to NHS colleagues without consent.The complainant said the emails (not provided) discussed an…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2451/11/11
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Sandoz Omnitrope patient support items
Merck Serono complained about three items supplied by Sandoz as part of an Omnitrope (somatropin) patient support package (“Sproutz”): a soft toy, a water bottle and a backpack/rucksack.The ite…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2442/10/11
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Vifor
Pharmacosmos alleged Vifor Pharma UK breached an undertaking given in AUTH/2422/7/11 (dated 30 August 2011) by continuing to use a claim about Ferinject and hypersensitivity reactions.Two press rel…
2011 🔒 Subscribe
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AUTH/2422/7/11
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Pharmacosmos v Vifor
Pharmacosmos complained about a six-page gatefolded Ferinject (ferric carboxymaltose) leavepiece (ref 0148/FER/2011) titled “Dosage and Administration Summary”, aimed at secondary care health p…
2011 🔒 Subscribe
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AUTH/2449/11/11
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Boehringer Ingelheim & Lilly
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2448/10/11
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Pharmacist complaint about Pradaxa ‘Stroke Prevention’ leavepieces and representative conduct (No br
A pharmacist complained about two promotional leavepieces for Pradaxa (dabigatran) 110mg bd and 150mg bd and a representative’s use of a Pradaxa detail aid at a nurse education meeting.The compla…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2435/8/11
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi ruled in breach for promoting Fostair in COPD at an international symposium and for breaching
GlaxoSmithKline complained that Chiesi promoted Fostair (beclometasone/formoterol) for COPD before UK marketing authorisation; in the UK it was licensed for asthma only.The alleged promotion occurr…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2411/6/11
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pharmacosmos v Vifor
Pharmacosmos complained about a Vifor Pharma UK video referencing Ferinject (ferric carboxymaltose) shown to health professionals at the NHS Alliance Annual Conference (Nov 2010) as part of “NHS …
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2361/10/10
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Cephalon
An anonymous ex-employee complained about Cephalon’s sponsorship of 13 health professionals to attend a European pain congress (EFIC) in Lisbon (September 2009).The complaint was triggered by an …
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2358/9/10
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Anonymous v Genus
An anonymous complainant challenged a Genus journal advertisement for APO-go (apomorphine hydrochloride) that stated: “Pd [Parkinson’s disease] specialist Nurse Advisors in APO-go (NAAs) – de…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2357/9/10
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
A general practitioner complained about a Boehringer Ingelheim advertisement for Pradaxa (dabigatran) published in The Pharmaceutical Journal (18 September 2010) (ref DGB1729b).The ad used a balanc…
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2355/9/10
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Takeda website ‘What’s New’ link and press release for Mepact ruled promotional to the public (AUTH/
Clauses: NONE
2010 🔒 Subscribe
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AUTH/2351/8/10
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche
Eli Lilly complained about Roche’s promotion of Tarceva (erlotinib) in a leavepiece (ref TARC00522 / revised TARC00601), an advertisement in Oncology Times (ref TARC00568a) and a sponsored featur…
Clauses: NONE
2010 🔒 Subscribe
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