PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2398/4/11
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Norgine
Shire complained about a journal advertisement (ref MO/10/2014; Paediatric Nursing, Nov 2010) and a leavepiece (ref MO/2277/JAN/11) for Movicol Paediatric Plain (polyethylene glycol (macrogol) 3350…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2397/4/11
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Hospital consultant v Warner Chilcott
A hospital consultant physician/gastroenterologist complained about a six-page gate-fold leavepiece for Asacol (modified release mesalazine) used with gastroenterologists and related health profess…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2394/3/11
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck/Teva
Boehringer Ingelheim complained about joint Lundbeck/Teva activities at the 2nd World Parkinson’s Congress (Glasgow, 22 Sept–1 Oct 2010) supporting Azilect (rasagiline).An invitation to a satel…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2393/3/11
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
Baxter
Baxter notified the PMCPA that a review of training records showed that 21 of its representatives had not taken the ABPI Medical Representatives Examination within their first year of employment as…
Clauses: 9.1
2011 🔒 Subscribe
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AUTH/2392/2/11
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi
A Sanofi-Aventis representative organised a restaurant-based promotional meeting (Nov 2010) on “New advances in atrial fibrillation management”.A consultant cardiologist speaker told the repres…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2391/2/11
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca
Takeda complained about a letter from AstraZeneca headed “Zoladex (goserelin) price reduction from 1st October 2010” sent to NHS budgetary stakeholders and used with appropriate health professi…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2390/2/11
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Alcon
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2389/2/11
Off-label Promotion Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Alcon
Allergan complained about an Alcon promotional campaign for Travatan (travaprost preserved with Polyquad) featuring a thornless rose with 13 thorns at the base, used in an advertisement in the Brit…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2385/2/11
Data & Publications Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Baxter Healthcare v Novo Nordisk
Baxter complained about a Novo Nordisk promotional leavepiece for NovoSeven (eptacog alfa (activated)) (ref UK/NV7/0809/0125a), specifically a page headed “How can NovoSeven help you cut costs?�…
Clauses: 4.1,4.3
2011 🔒 Subscribe
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AUTH/2382/1/11
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A general practitioner complained about Daily Mail (Mail Online) articles referring to liraglutide (Victoza), a prescription-only medicine indicated for adults with type 2 diabetes to achieve glyca…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2380/1/11
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Allergan
Merz Pharma UK Ltd complained about Allergan Limited’s promotion of Botox (botulinum toxin type A) at the National Stroke Forum (Glasgow, 30 Nov–2 Dec 2010). The Allergan exhibition panel inclu…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2437/9/11
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Doctor v Boehringer Ingelheim
A medical director at a primary care service provider received a promotional email about Pradaxa (dabigatran) to his NHS email account (email ref DBG 2624).The email was sent via a third-party data…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2433/8/11
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Anonymous v Janssen
An anonymous, non-contactable prescriber complained about a Janssen Prezista (darunavir) advertisement (ref UK/HIV/2011/0056) placed in a ‘First Announcement’ booklet for the British HIV Associ…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2432/8/11
Data & Publications Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Napp v Grünenthal
Napp complained about two claims in a 6-page, gate-folded leavepiece (ref P10 0140) used by Grünenthal to promote Palexia SR (tapentadol prolonged release) for severe chronic pain in adults manage…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2431/8/11
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
General Practitioner v Lilly (AUTH/2431/8/11)
A general practitioner complained that the prescribing information on an advertisement/outsert for Bydureon (exenatide) attached to the July/August 2011 edition of Practical Diabetes was “incredi…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2430/8/11
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Johnson & Johnson misleading Nicorette QuickMist mailing (60-second craving relief and cost per day)
GlaxoSmithKline Consumer Healthcare complained about a prescriber mailing (ref 06458) for Nicorette QuickMist (nicotine mouthspray) distributed by Johnson & Johnson Limited.The mailing prominen…
Clauses: 3.2,9.1
2011 🔒 Subscribe
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AUTH/2423/7/11
Data & Publications Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Vifor Pharma
Pharmacosmos complained about a six-page gatefold leavepiece for Ferinject (ref 0090A/FER/2011) titled “Benefits of Ferinject in managing iron deficiency anaemia in inflammatory bowel disease (IB…
Clauses: 9.1,26.1
2011 🔒 Subscribe
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AUTH/2421/7/11
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Anonymous v Roche
An anonymous, non-contactable NHS employee complained about Roche’s promotion of Pegasys (peginterferon alfa-2a) for hepatitis C.The complaint focused on a Roche representative whose wife worked …
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2420/7/11
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Biogen Idec
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2418/7/11
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Astellas Pharma
A pharmacist complained about a Protopic (tacrolimus) promotional leavepiece (ref: PRO11003UK) issued by Astellas Pharma Ltd.The front cover headline stated: “142 days without a major eczema flar…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2417/6/11
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Servier
A PCT head of medicines management complained that Servier promoted Procoralan (ivabradine) for an unlicensed indication (heart failure). Procoralan was licensed for chronic stable angina. The comp…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2415/6/11
Data & Publications Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Biogen Idec
Leo Pharma alerted the PMCPA that a Biogen Idec Tysabri (natalizumab) DVD included a 54-second clip demonstrating Leo’s Xamiol Gel (calcipotriol/betamethasone) on psoriasis.The DVD was intended f…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2413/6/11
Off-label Promotion Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo
Leo became aware (15 June 2011) that a promotional film clip showing application of Xamiol Gel (calcipotriol/betamethasone) for scalp psoriasis had been inadvertently included on a Biogen Idec Tysa…
Clauses: NONE
2011 🔒 Subscribe
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AUTH/2412/6/11
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Lilly
An anonymous, non-contactable hospital staff member complained that Eli Lilly placed a large number of Byetta (exenatide) samples in the hospital pharmacy to encourage doctors to prescribe.The comp…
Clauses: NONE
2011 🔒 Subscribe
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