PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2477/2/12
HCP Hospitality & Meetings Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi
A consultant physician complained about a Sanofi representative’s conduct at a hospital diabetes centre meeting (25 January 2012).The representative discussed comparative data from the (then unpu…
Clauses: 12.1,14.1
2012 🔒 Subscribe
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AUTH/2472/1/12
Data & Publications Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Flynn Pharma
Shire complained about a four-page A5 promotional leavepiece for Medikinet XL (methylphenidate prolonged release) issued by Flynn Pharma (ref MXL/LVP/11/0038).The leavepiece targeted treatment of c…
Clauses: 9.1,26.1
2012 🔒 Subscribe
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AUTH/2476/2/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
Anonymous, non-contactable complainants alleged two Allergan employees were “thrown out” of a Merz symposium at IMCAS (Paris, Jan 2012) for repeatedly taking photographs and recording despite s…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2473/1/12
Off-label Promotion Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Vifor Pharma
Vifor Pharma informed the PMCPA that three advertisements for Ferinject (ferric carboxymaltose) solution for injection/infusion placed by its global colleagues in international journals had not bee…
Clauses: 3.2
2012 🔒 Subscribe
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AUTH/2471/1/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous health professional alleged that in mid-December 2011 Sanofi and Novo Nordisk paid for what was “clearly a Christmas party” for a local diabetes team (clinicians, nurses and admini…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2470/1/12
HCP Hospitality & Meetings Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk meeting sponsorship criticised as ‘Christmas meal’ impression
An anonymous, non-contactable health professional alleged Novo Nordisk (and Sanofi) paid for what was “clearly a Christmas party” for a local diabetes team (clinicians, nurses and administrativ…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2540/11/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AUTH/2540/11/12 & AUTH/2545/11/12
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2537/10/12
Off-label Promotion Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable complainant challenged a two-page Bayer HealthCare advertisement for Xarelto (rivaroxaban) published in GP on 24 October 2012 (ref L.GB.09.2012.0568h).The ad, in the c…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2534/10/12
HCP Hospitality & Meetings Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Roche
An anonymous, non-contactable complainant alleged Roche pressured a named hospital employee (a pharmacist) to continue a rheumatoid arthritis (RA) remission data analysis project after a hospital g…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2533/10/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Bayer
An anonymous complainant (appearing to be a Bayer employee) alleged Bayer HealthCare’s H2 2012 incentive scheme encouraged representatives to make three calls/visits on all target customers in th…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2531/9/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
ProStrakan
A consultant in palliative medicine complained about a ProStrakan representative’s conduct when attempting to book an appointment via the consultant’s secretary.The allegation was that the repr…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2529/9/12
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Vifor
An anonymous GP read a PMCPA case report (AUTH/2473/1/12) about Vifor’s voluntary admission that certain advertisements had not been certified prior to publication.Those advertisements (placed by…
2012 🔒 Subscribe
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AUTH/2527/8/12
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Shire
An anonymous, non-contactable complainant (self-described health professional managing ADHD) alleged a Shire medical science liaison (MSL) discussed an amphetamine medicine not licensed in the UK, …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2525/7/12
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ProStrakan
A clinical lead pharmacist at an NHS foundation trust complained about ProStrakan representatives’ promotion of Abstral (fentanyl), indicated for breakthrough pain in adults using opioid therapy …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2515/6/12
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Merz
Allergan complained about Merz Pharma UK’s promotion of Bocouture (botulinum toxin type A) at the FACE Conference and Exhibition (June 2012).Materials at issue: a Merz exhibition stand (ref 1149/…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2509/6/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Roche (AUTH/2509/6/12)
An anonymous complainant alleged Roche employees behaved inappropriately at an overseas medical conference in 2012, including excessive late-night drinking and supplying “round after round” of …
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2571/12/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pharmacosmos
An anonymous, non-contactable complainant (self-described health professional) complained about a double-sided A5 invitation to a Pharmacosmos symposium at the 8th ECCO Congress (Vienna, February 2…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2569/12/12
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk detail aid for Victoza
Merck Sharp & Dohme (MSD) complained about a Novo Nordisk Victoza (liraglutide) detail aid titled “The value of Victoza” (ref UK/LR/0212/0048).The detail aid used a meta-analysis (Zinman et…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2568/12/12
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Astellas
Astellas booked a single-page Vesicare (solifenacin) advertisement for the 5 December 2012 issue of Pulse (ref VES12419UK).Astellas then withdrew the single-page ad and replaced it with a two-page …
Clauses: 9.1,9.2
2012 🔒 Subscribe
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AUTH/2565/11/12
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Boehringer Ingelheim
Three UK health professionals complained about email invitations to participate in an online market research survey on stroke prevention in non-valvular atrial fibrillation (NVAF).The survey was co…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2563/11/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Takeda
An anonymous, non-contactable group of NHS health professionals complained about excessive hospitality linked to the Irish Society of Urology (ISU) annual meeting held in Belfast (Northern Ireland)…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2561/11/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Recordati
An anonymous, non-contactable group describing themselves as NHS health professionals complained about multiple companies’ support of the Irish Society of Urology (ISU) annual meeting held in Bel…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2560/11/12
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
An anonymous, non-contactable group of NHS health professionals complained about excessive hospitality linked to the Irish Society of Urology (ISU) annual meeting held in Belfast (Northern Ireland)…
Clauses: NONE
2012 🔒 Subscribe
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AUTH/2559/11/12
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Orion Pharma UK
An anonymous, non-contactable group of NHS health professionals complained about excessive hospitality linked to the Irish Society of Urology (ISU) annual meeting held in Belfast (Northern Ireland)…
Clauses: NONE
2012 🔒 Subscribe
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