PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2624/8/13
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
HRA Pharma
A senior public health specialist complained about the conduct of an HRA Pharma representative (a contract sales representative/key account manager) promoting ellaOne (ulipristal acetate) for emerg…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2631/8/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Bayer
An anonymous complainant alleged the BJMA UK annual meeting (Bolton, July 2013) was more of a weekend family/social gathering than a fully educational meeting, with children’s activities and ente…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2629/8/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Menarini
An anonymous, non-contactable complainant alleged the Bihar Jharkhand Medical Association (BJMA), UK annual meeting (Bolton hotel, July 2013) was more of a weekend family/social gathering than an e…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2628/8/13
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Chiesi
An anonymous, non-contactable complainant alleged the BJMA UK annual meeting (Bolton, July 2013) was more of a weekend family/social gathering than an educational meeting, citing children’s activ…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2617/7/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Lundbeck (and others)
The BJMA event was presented as an “Annual Scientific Meeting” but the programme and promotional materials also highlighted family/social elements (children’s football, variety performances, …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2682/11/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Merck Serono
An anonymous, non-contactable fertility health professional complained about Merck Serono’s hospitality at two international conferences: ASRM (Boston, Oct 2013) and ESHRE (London, Jul 2013).Alle…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2681/11/13
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GlaxoSmithKline
A hospital doctor complained about a bright orange invitation/flyer titled “GSK Respiratory” sent with the December 2013 issue of Thorax (ref UK/COM/0199/13).The invitation included the GSK cor…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2680/11/13
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Lilly
An advertising agency employee complained that an advertisement about maintenance treatment in advanced lung cancer was posted on a creative media website that was not password protected and could …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2679/11/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Bayer
An advertising agency employee complained that advertisements for Sativex (delta-9-tetrahydrocannabinol and cannabidiol) for spasticity associated with multiple sclerosis were posted on a creative …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2653/11/13
Social Media & Digital Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi
Novo Nordisk complained about a Sanofi promotional presentation for Lyxumia (lixisenatide) used in remote (internet-based) sales calls with health professionals (ref GBIE.LYX.13.02.15).The presenta…
2013 🔒 Subscribe
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AUTH/2651/11/13
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Health professional complaint about alleged promotion of unlicensed pipeline medicines at ESGO stand
An anonymous, non-contactable health professional complained that Merck Sharp & Dohme (MSD) promoted unlicensed medicines at the European Society of Gynaecological Oncology (ESGO) meeting in Li…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2650/11/13
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
BMS/Pfizer v Bayer
Bristol-Myers Squibb and Pfizer complained about Bayer promotional materials for Xarelto (rivaroxaban) used at the Eurostroke Conference in London (May).Materials included an exhibition panel (ref …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2646/10/13
Data & Publications Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
MSD breached ABPI Code over unclear sponsorship disclosure at public health screening event (Health
An anonymous, non-contactable health professional complained about a public health fair (“Health Mela”) in October 2013 featuring NHS-style health checks (heart disease/diabetes) and other acti…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2645/10/13
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Amgen and GlaxoSmithKline
A patient prescribed Prolia (denosumab) complained about information supplied by Amgen UK; GlaxoSmithKline (GSK) was involved as co-promoter.The patient received a Prolia injection at a hospital (A…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2644/10/13
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Galen
Norgine complained about a Galen-distributed prescribing policy document promoting switching patients from Movicol to Laxido Orange and describing the process and potential NHS savings.The document…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2643/10/13
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pharmaxis
An anonymous complainant (contractor to client) alleged weaknesses in Pharmaxis’ approval/certification systems and Code training.Pharmaxis marketed Bronchitol (mannitol) for cystic fibrosis (UK …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2640/9/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Anonymous v Nicoventures (AUTH/2640/9/13)
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2614/6/13
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Allergan market research
A health professional (and ex-Allergan employee) complained about an online “market research” survey his wife (a nurse) was invited to complete about injecting botulinum toxins.The survey refer…
2013 🔒 Subscribe
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AUTH/2620/7/13
Data & Publications Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi breached an undertaking over a repeat “only once-daily GLP‑1RA” claim in a Nursing Times supp
Novo Nordisk alleged that a claim for Lyxumia (lixisenatide) in a Nursing Times promotional supplement breached an undertaking Sanofi had given in an earlier case (AUTH/2604/5/13).The supplement (p…
Clauses: 2
2013 🔒 Subscribe
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AUTH/2618/7/13
Data & Publications Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca v Chiesi
AstraZeneca complained about a Chiesi promotional leavepiece for Fostair (formoterol/beclometasone pressurised inhalation solution), ref CHFOS20130051. The front-page headline stated: “New licenc…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2685/12/13
HCP Hospitality & Meetings Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Galderma educational day required delegates to buy Emervel to attend; off-label toxin content and la
An anonymous registered nurse complained about an aesthetics “educational day” run with a nurse support group, described in emails as a “Galderma educational day”.The agenda included conten…
2013 🔒 Subscribe
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AUTH/2684/12/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Galderma
A health professional complained about two unsolicited emails received from Galderma (UK) on 2 April 2013 and 3 December 2013.April email: an invitation (sent by a third party on behalf of Galderma…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2676/11/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Janssen
An anonymous, contactable member of the public complained about a published transparency study: “Clinical Trial Transparency: an assessment of the disclosure results of company-sponsored trials a…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2674/11/13
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
GlaxoSmithKline
An anonymous, contactable member of the public complained about a published transparency study: “Clinical Trial Transparency: an assessment of the disclosure results of company-sponsored trials a…
Clauses: NONE
2013 🔒 Subscribe
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