PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2691/1/14
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Otsuka
A member of the public made a complaint to the PMCPA about clinical trial disclosure relating to Cimiza.The PMCPA determined the matter was outwith the scope of the ABPI Code of Practice.
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2690/1/14
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Mitsubishi
A member of the public made a complaint about Mitsubishi.The case topic was clinical trial disclosure relating to Incivo.The PMCPA determined the matter was outwith the scope of the ABPI Code of Pr…
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2688/1/14
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Auxilium
A member of the public made a complaint concerning clinical trial disclosure relating to Xiapex.The PMCPA considered whether the matter fell within the scope of the ABPI Code of Practice.
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2686/1/14
Data & Publications Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Bristol
A member of the public made a complaint about Bristol-Myers Squibb relating to clinical trial disclosure for Javlor.The matter was considered under the ABPI Code of Practice (applicable Code year: …
Clauses: NONE
2014 🔒 Subscribe
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AUTH/2598/4/13
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Roche workshop at rheumatology
A consultant rheumatologist complained about a Roche-sponsored talk at a national rheumatology conference titled “ANCA-associated vasculitis (AAV) for rheumatologists”.The complainant alleged t…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2596/4/13
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
Almirall alleged two Leo Pharma advertisements for Picato (ingenol mebutate) gel breached an undertaking given by Leo in an earlier case (Case AUTH/2583/3/13).The ads appeared in multiple medical p…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2594/4/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A general practitioner received an unsolicited-looking promotional email for Cipralex (escitalopram) (ref UK/ESC/1303/0400) in April 2013.The email was sent by an electronic marketing/database agen…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2592/4/13
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
GSK
GlaxoSmithKline (GSK) voluntarily admitted that two promotional patient case studies for Benlysta (belimumab) were emailed to health professionals as electronic “Dear Doctor” letters before cer…
Clauses: 9.1,9.2
2013 🔒 Subscribe
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AUTH/2591/3/13
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Merck Serono rep call-rate targets
An anonymous, non-contactable complainant said a Merck Serono representative asked to schedule monthly visits throughout 2013 and the complainant felt harassed and that the frequency was unnecessar…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2588/3/13
Data & Publications Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Novartis breach
The Drug and Therapeutics Bulletin complained about a 16-page booklet, Evidence Review of Seebri Breezhaler (glycopyrronium bromide) (ref SBH12-CO17), issued by Novartis for use in formulary packs.…
Clauses: 9.1
2013 🔒 Subscribe
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AUTH/2587/3/13
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Almirall
An anonymous, non-contactable gastroenterology consultant alleged an Almirall representative told a colleague that free stock of Constella (linaclotide) could be offered as a trial to support a for…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2586/3/13
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Ferring
Ferring Pharmaceuticals voluntarily admitted that two invitation flyers for Ferring-sponsored symposia at the European Association of Urology (EAU) Congress in Milan (17/18 March 2013) were sent in…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2584/3/13
HCP Hospitality & Meetings Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Almirall meeting invitation for Eklira Genuair
A clinical pharmacist complained about a four-page invitation to a meeting from Almirall, received via a colleague.The front page was headed “Eklira Genuair” with the non-proprietary name (acli…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2583/3/13
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma Picato
Almirall complained about a Leo Pharma journal advertisement for Picato (ingenol mebutate) gel published in the BMJ (26 January 2013).The ad headline stated: “Picato Announcing the arrival of... …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2581/2/13
Data & Publications Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
MSD’s Januvia leavepiece
Boehringer Ingelheim and Eli Lilly complained about a Merck Sharp & Dohme (MSD) promotional leavepiece for Januvia (sitagliptin) (ref DIAB-1061227), used as a linagliptin rebuttal/objection-han…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2580/2/13
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Gedeon Richter
An ex-employee complained about an invitation (ref GR-ADV 13/0010) to a Manchester meeting on 6 March 2013 titled “Selective Progesterone Receptor Modulators (SPRMs) and a new treatment for uteri…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2576/2/13
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Abbott breached ABPI Code after
An anonymous GP found Hidrasec (racecadotril) advertisements visible on Facebook and complained that the public could see promotion for a prescription-only medicine (POM).The Facebook content appea…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2575/2/13
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Gedeon Richter
An ex-employee complained about “save the date” invitations for an Esmya (ulipristal acetate) meeting in Barcelona (April 2013), which were accessible via an events company website.The invitati…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2574/2/13
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Sanofi Pasteur MSD
A senior primary care pharmacist complained about an email sent by a Sanofi Pasteur MSD representative to a general practice about supplies of Zostavax (varicella-zoster virus (live)).The email ref…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2573/1/13
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Gedeon Richter
An ex-employee complained about the sponsorship of UK health professionals to attend the International Federation of Gynaecology and Obstetrics (FIGO) conference in Rome (7–12 October 2012).The c…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2572/1/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
AstraZeneca
An ex-employee complained about AstraZeneca’s promotion of Seroquel (quetiapine), citing five presentations (dated 1999, 2001, 2002, 2004, 2006) hosted in the archived investor materials section …
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2642/9/13
Data & Publications Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Novartis
Novartis Pharmaceuticals UK Ltd voluntarily admitted that the September 2013 edition of Ophthalmology Times Europe bore advertising for Lucentis (ranibizumab) on three pages.Novartis’ global team…
Clauses: 27.1
2013 🔒 Subscribe
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AUTH/2641/9/13
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
A chief pharmacist complained about a promotional email for Cipralex (escitalopram) sent on behalf of Lundbeck (ref UK/ESC/1305/0409a).The complainant said Cipralex was not on the trust formulary a…
Clauses: NONE
2013 🔒 Subscribe
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AUTH/2638/9/13
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Sanofi breached ABPI Code over Lyxumia cost comparison vs Bydureon in basal-insulin leavepiece (AUTH
Bristol-Myers Squibb and AstraZeneca complained about a Sanofi promotional leavepiece for Lyxumia (lixisenatide) (ref GBIE.LYX.13.04.14) focused on adding Lyxumia to basal insulin.The leavepiece in…
Clauses: NONE
2013 🔒 Subscribe
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