PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/2868/8/16
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Sanofi Genzyme
Janssen complained that at the EULAR Congress of Rheumatology (London, June 2016) Sanofi Genzyme promoted its forthcoming IL-6 receptor blocker, sarilumab, before it had a marketing authorization.T…
Clauses: 9.1
2016 🔒 Subscribe
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AUTH/2866/8/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AstraZeneca
An anonymous, non-contactable complainant alleged a therapy-area training and consultancy company (run by a health professional with NHS contractual roles and alleged prescribing influence) was fun…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2865/8/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable complainant alleged a therapy-area training/consultancy company (run by a health professional who also worked for NHS organisations and had prescribing responsibility/…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2864/8/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Boehringer Ingelheim
An anonymous, non-contactable complainant alleged a therapy-area training and consultancy company (owned by a health professional who was also a specialist nurse) delivered NHS services (audits, me…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2862/8/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Takeda
An anonymous, non-contactable complainant alleged a specialist nurse (who also ran a training/consultancy company) delivered industry-funded audits/therapy reviews and training, and that this was l…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2863/8/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Lilly
An anonymous, non-contactable complainant alleged a therapy-area training and consultancy company (run by a health professional who was also a specialist nurse with prescribing responsibility/influ…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2830/3/16
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Pharmacosmos v Vifor
Pharmacosmos complained that Vifor’s promotion of Ferinject (ferric carboxymaltose) showed a pattern of misleading and disparaging claims about competitor product Monofer (iron isomaltoside), par…
2016 🔒 Subscribe
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AUTH/2828/3/16
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Vifor Ferinject
A hospital clinical nurse specialist complained about the conduct of two Vifor representatives (a Trust Account Manager and a Regional Business Manager) promoting Ferinject (ferric carboxymaltose).…
Clauses: NONE
2016 🔒 Subscribe
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AUTH/2780/7/15
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Astellas
An anonymous, non-contactable complainant (appearing to be an Astellas employee) challenged the truthfulness of Astellas’s response to an earlier case about a Milan meeting (Feb 2014) (Case AUTH/…
2015 🔒 Subscribe
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AUTH/2783/7/15
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Stirling Anglian
Trigger: The Daily Telegraph ran articles (24–25 July 2015) alleging senior NHS medicines decision-makers were paid and hosted on a “spa trip” to Baden-Baden, Germany, and that attendees “s…
Clauses: 22.2
2015 🔒 Subscribe
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AUTH/2802/11/15
Off-label Promotion Upheld 🏥 Oncology ▶ Video 🎙 Podcast
ALK-Abelló v Bausch & Lomb
ALK-Abelló UK complained about a promotional article published in Pulse as a “Pulse Quick Guide” titled “New approaches in management and treatment of anaphylaxis”.The guide discussed adre…
Clauses: 4.1,4.8,9.1
2015 🔒 Subscribe
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AUTH/2817/12/15
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Bausch & Lomb
ALK-Abelló alleged Bausch & Lomb UK failed to comply with an undertaking given in an earlier case (AUTH/2802/11/15) about using the word “new” in promotion of Emerade (adrenaline auto-inje…
Clauses: 3.2,4.2
2015 🔒 Subscribe
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AUTH/2816/12/15
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Allergan
An anonymous complainant alleged “large payments made by Allergan to top doctors to endorse Botox and other products”.The complainant was initially contactable but later became non-contactable …
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2810/12/15
Off-label Promotion Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva breached ABPI Code over ‘intuitive’ inhaler ad for DuoResp Spiromax (AUTH/2810/12/15)
An anonymous, non-contactable complainant (self-described GP) challenged a Teva UK advertisement for DuoResp Spiromax placed in Primary Care Respiratory Update.The ad featured a patient image with …
Clauses: 3.1,3.2
2015 🔒 Subscribe
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AUTH/2804/11/15
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Merck Serono
An anonymous, non-contactable complainant (self-described senior neurologist) alleged persistent rep approaches (including to MS nurses) and pressure to attend meetings with no information, and sug…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2803/11/15
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Alexion
A contactable complainant (anonymous) alleged Alexion Pharma UK’s entry in the programme booklet for the British Society for Paediatric Endocrinology and Diabetes (BSPED) meeting (Sheffield, 25�…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2801/11/15
Off-label Promotion Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Janssen
Janssen-Cilag voluntarily admitted that a two-page bound insert advertisement for Stelara (ustekinumab) in the Annals of Rheumatic Disease (ARD) October 2015 issue contained outdated prescribing in…
Clauses: 4.9,9.1
2015 🔒 Subscribe
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AUTH/2800/10/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi v Amgen
Sanofi complained about an Amgen promotional leavepiece for Repatha (evolocumab) distributed at the European Society of Cardiology (ESC) Congress in London (29 Aug–2 Sep 2015).The front cover hea…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2799/10/15
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Pierre Fabre
An anonymous, non-contactable complainant (oncologist) challenged promotional materials for Navelbine (vinorelbine) displayed/distributed on the Pierre Fabre exhibition stand at the ESMO Congress i…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2798/10/15
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Director of Pharmacy v Grünenthal (No breach)
A director of pharmacy complained about a Grünenthal representative’s conduct while promoting Palexia (tapentadol) and Versatis (lidocaine) in a hospital care of the elderly setting.Allegation 1…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2797/9/15
HCP Hospitality & Meetings Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi
An anonymous, non-contactable UK health professional complained about an invitation to attend the APEX meeting in Barcelona (3–4 July 2015).The complainant said they were later told the meeting w…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2796/9/15
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bausch & Lomb breached ABPI Code over Pulse “Quick Guide” on anaphylaxis
A GP complained about a laminated A4 “Pulse Quick Guide” titled “New approaches in management and treatment of anaphylaxis”, supplied with Pulse.The guide discussed adrenaline auto-injector…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2793/9/15
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
AstraZeneca Forxiga EMIS Web ‘9 step guide’ ruled misleading; corrective statement and public reprim
A clinical pharmacist complained about an AstraZeneca leavepiece giving EMIS Web instructions to identify “uncontrolled and overweight” type 2 diabetes patients who “may be suitable” for Fo…
Clauses: NONE
2015 🔒 Subscribe
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AUTH/2789/8/15
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Merck Serono
Roche alleged Merck Serono breached an undertaking given in an earlier case (AUTH/2705/3/14) about how FIRE-3 clinical trial data for Erbitux (cetuximab) should be presented.The new material was a …
Clauses: NONE
2015 🔒 Subscribe
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